[03/23/06 - 12:00 AM]
Quick Take for Wednesday, March 22, 2006 - Based of Fast Affiliate Ratings

[via press release from ABC]

Quick Take for Wednesday, March 22, 2006 � Based of Fast Affiliate Ratings

�George Lopez� Produces its Strongest Numbers Since December

Building on its Lead-in, ABC�s �Freddie� Sees its Best Performance Since November

Wednesday�s No. 1 Scripted Series on All 16 of its Original Telecasts This Season, ABC�s �Lost� Beats its Drama Competition in the Hour, Building its Audience During its Telecast to Rank No. 1 in Viewers and Young Adults at 9:30p.m.

ABC�s Series Premiere of �The Evidence� Outperforms NBC�s Debut of �Heist,� Showing Substantial Time Period Improvement Over the Same Night Last Year

Wednesday Night (8:00-11:00 p.m.)

ABC earned second place among Adults 18-49 (4.4/11) on Wednesday night to Fox, beating third-place NBC by 22% (3.6/9) and fourth-place CBS by 38% (3.2/8).

� ABC was up over the same night last year (3/23/05) by 4.2 million viewers (10.9 million vs. 6.7 million) and by 76% in Adults 18-49 (4.4/11 vs. 2.5/6).

�George Lopez� (8:00-8:30 p.m.)

ABC�s �George Lopez� drew its largest audience (7.3 million) and highest Adults 18-49 rating (2.8/8) in the half-hour since December � since 12/21/05 and 12/7/05, respectively. The sitcom beat its comedy competition, CBS� �Out of Practice� (7.1 million & 2.0/6), in both viewers and young adults.

�Freddie� (8:30-9:00 p.m.)

Building on its lead-in, freshman comedy �Freddie� delivered its strongest performance in both Total Viewers (7.8 million) and Adults 18-49 (3.3/8) since November � since 11/30/05 and 11/16/05, respectively. �Freddie� outdelivered the time period premiere of CBS� �Courting Alex� (6.5 million & 1.8/5) in both measures.

�Lost� (9:00-10:00 p.m.)

Airing against Fox�s �American Idol� in the first half-hour, ABC�s �Lost� surged from its lead-in and saw its audience jump in its second half to place a strong second during the 9 o�clock hour. �Lost� (16.0 million & 6.6/15) defeated its drama competition during the hour, CBS� �Criminal Minds� (11.9 million & 3.4/8) and NBC�s �Law & Order� (9.0 million & 2.6/6).

� �Lost� grew by nearly 2.0 million viewers (15.0 million to 16.9 million) and by 15% in Adults 18-49 (6.1/14 to 7.0/16) from start to finish. From 9:30-10:00 p.m., �Lost� ranked No. 1 in viewers (16.9 million) and in Adults 18-49 (7.0/16 � tied).

� �Lost� stood as the No. 1 scripted show on the evening in Total Viewers and Adults 18-49. The sophomore drama has been the top scripted program on Wednesday in all 16 of its original telecasts this season.

�The Evidence� (10:00-11:00 p.m.)

The series premiere of �The Evidence� finished second in its hour, outperforming the series debut of NBC�s �Heist� by 6% in Total Viewers (9.2 million vs. 8.7 million) and by 13% among Adults 18-49 (3.4/9 vs. 3.0/8).

� ABC�s �The Evidence�(9.2 million & 3.4/9) substantially improved the time period by 4.0 million viewers and by 48% among young adults compared to the Net�s performance in the hour on the same night last year (5.2 million & 2.3/6 on 3/23/05).

Source: NTI (Fast Affiliate Ratings, Live+SD), 3/22/06.

  [march 2006]  


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