or


[03/24/06 - 12:00 AM]
Quick Take for Thursday, March 23, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Thursday, March 23, 2006 (Based on Fast Affiliate Ratings)

ABC Continues to See Improved Results on Thursday, with Another Competitive Finish and Big Gains Over the Same Night a Year Ago

The Series Debut of �Extreme Makeover: Home Edition � After the Storm� at 8pm Takes Second in Viewers and Young Adults and Wins Among Women and Kids

ABC�s �American Inventor� Moves ABC Up into First Place at 9pm in Adults 18-49, Boosting the Network�s Averages by 8 Million Viewers and by 162% in Adults 18-49

ABC News� �Primetime� Posts its Highest Adult 18-49 Rating Since November 2003

Thursday Night (8:00-11:00 p.m.)

ABC continued to see improved results on Thursday night with another competitive finish and big gains over a year ago. ABC delivered a strong second place in Total Viewers (11.5 million) and Adults 18-49 (4.4/12) and ranked No. 1 on the evening among Teens 12-17 (2.6/8) and Kids 2-11 (1.8/7).

� Compared to the same night a year ago, ABC primetime delivery jumped by 5 million viewers and by 110% in Adults 18-49 (3/25/05 = 6.5 million viewers and 2.1/6 in Adults 18-49).

�Extreme Makeover: Home Edition � After the Storm� (8:00-9:00 p.m.)

The series debut of �Extreme Makeover: Home Edition � After the Storm� took second place during the 8 o�clock hour in Total Viewers (10.7 million) and Adults 18-49 (3.6/10), while winning the time period across the women demographics (W18-34 � 3.7/11, W18-49 � 4.7/13 and W25-54 � 5.5/14) and among Kids 2-11 (2.0/6).

� Versus ABC�s delivery in the hour on the same night last year, �EM: HE � After the Storm� boosted the Network�s results by 4.1 million viewers and by 71% in Adults 18-49 (3/25/05 = 6.6 million & 2.1/6).

�American Inventor� (9:00-10:00 p.m.)

At 9:00 p.m., �American Inventor� moved ABC up into the No. 1 position in the hour in Adults 18-49 (5.1/13). The broad appealing ABC unscripted series also won its time slot in each of the women demographics (W18-34 � 4.9/13, W18-49 � 6.0/15 and W25-54 � 6.8/15), among Teens 12-17 (3.6/10) and Kids 2-11 (2.2/8). In fact it was the No. 1 TV broadcast of the evening with teens and kids. �American Inventor� saw its audience grow by 2.5 million viewers (11.7 million to 14.2 million) and by 30% in Adults 18-49 (4.4/11 to 5.7/14).

� Despite facing stronger numbers from CBS� NCAA basketball tournament coverage this week, �American Inventor� was up from its debut telecast the prior week among Women 18-34 and Teen 12-17.

� On average in its first two telecasts, �American Inventor� has improved the 9 o�clock hour for ABC by 8 million viewers (13.9 million vs. 5.9 million) and by 162% in Adults 18-49 (5.5/14 vs. 2.1/5), as compared the Net�s performance on the same nights last year.

�Primetime� (10:00-11:00 p.m.)

Once again capitalizing on its lead-in, ABC News� �Primetime� took second place to NBC�s �ER� during the 10 o�clock hour among Total Viewers (10.9 million) and Adults 18-49 (4.5/12). The program featured hidden camera reports by John Qui�ones looking at how people react when faced with different ethical dilemmas and also how they react when confronted by racist comments from a driver during taxi cab rides.

� �Primetime� posted its highest Adult 18-49 in well over 2 years � since 11/13/03. Also among young adults it is the top-rated newsmagazine telecast on television in 2-1/2 months � since 1/8/06. It was the second-most-watched installment of �Primetime� in 2 years � since 3/18/04.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 3/23/06

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.] March 24, 2006

Quick Take for Thursday, March 23, 2006 � Final Ratings

ABC Continues to See Improved Results on Thursday, with Another Competitive Finish and Big Gains Over the Same Night a Year Ago

The Series Debut of �Extreme Makeover: Home Edition � After the Storm� at 8pm Takes Second in Viewers and Young Adults and Wins Among Women and Kids

ABC�s �American Inventor� Moves ABC Up into First Place at 9pm in Adults 18-49, Boosting the Network�s Averages by 8 Million Viewers and by 162% in Adults 18-49

ABC News� �Primetime� Posts its Highest Adult 18-49 Rating Since November 2003

Thursday Night (8:00-11:00 p.m.)

ABC continued to see improved results on Thursday night with another competitive finish and big gains over a year ago. ABC delivered a strong second place in Total Viewers (11.5 million) and Adults 18-49 (4.4/12) and ranked No. 1 on the evening among Teens 12-17 (2.6/8) and Kids 2-11 (1.8/7).

� Compared to the same night a year ago, ABC primetime delivery jumped by 5 million viewers and by 110% in Adults 18-49 (3/24/05 = 6.5 million viewers and 2.1/6 in Adults 18-49).

�Extreme Makeover: Home Edition � After the Storm� (8:00-9:00 p.m.)

The series debut of �Extreme Makeover: Home Edition � After the Storm� took second place during the 8 o�clock hour in Total Viewers (10.7 million) and Adults 18-49 (3.6/10), while winning the time period across the women demographics (W18-34 � 3.8/11, W18-49 � 4.7/13 and W25-54 � 5.5/14).

� Versus ABC�s delivery in the hour on the same night last year, �EM: HE � After the Storm� boosted the Network�s results by 4.1 million viewers and by 71% in Adults 18-49 (3/24/05 = 6.6 million & 2.1/6).

�American Inventor� (9:00-10:01 p.m.)

At 9:00 p.m., �American Inventor� moved ABC up into the No. 1 position in the hour in Adults 18-49 (5.1/13). The broad appealing ABC unscripted series also won its time slot in each of the women demographics (W18-34 � 4.9/13, W18-49 � 6.0/15 and W25-54 � 6.8/15), among Teens 12-17 (3.6/10) and Kids 2-11 (2.3/8). In fact it was the No. 1 TV broadcast of the evening with teens and kids. �American Inventor� saw its audience grow by 2.4 million viewers (11.8 million to 14.2 million) and by 30% in Adults 18-49 (4.4/11 to 5.7/14).

� Despite facing stronger numbers from CBS� NCAA basketball tournament coverage this week, �American Inventor� was up from its debut telecast the prior week among Women 18-34 and Teen 12-17.

� On average in its first two telecasts, �American Inventor� has improved the 9 o�clock hour for ABC by 8 million viewers (13.9 million vs. 5.9 million) and by 162% in Adults 18-49 (5.5/14 vs. 2.1/5), as compared the Net�s performance on the same nights last year.

�Primetime� (10:01-11:00 p.m.)

Once again capitalizing on its lead-in, ABC News� �Primetime� took second place to NBC�s �ER� during the 10 o�clock hour among Total Viewers (10.9 million) and Adults 18-49 (4.5/12). The program featured hidden camera reports by John Qui�ones looking at how people react when faced with different ethical dilemmas and also how they react when confronted by racist comments from a driver during taxi cab rides.

� �Primetime� posted its highest Adult 18-49 in well over 2 years � since 11/13/03. Also among young adults it is the top-rated newsmagazine telecast on television in 2-1/2 months � since 1/8/06. It was the second-most-watched installment of �Primetime� in 2 years � since 3/18/04.

Source: Nielsen Media Research (Preliminary, Live+SD), 3/23/06





  [march 2006]  
S
M
T
W
T
F
S
   


· AMERICAN INVENTOR (ABC)
· ER (NBC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· PRIMETIME (ABC)









most recent ratings | view all posts
[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 08:48 AM]
"The Blacklist" Builds on Last Night's 18-49 Lead-In by 180% with Its First Original Telecast Since April 2
NBC spins the numbers for Thursday, April 23.

[04/24/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC, CBS Share in Top Demo Honors
The Alphabet gets a big boost from "Grey's Anatomy," which is up by a third from a week ago among adults 18-49.

[04/24/15 - 08:26 AM]
ABC Is No. 1 on the Opening Night of the May Sweep for the First Time in 6 Years
ABC spins the numbers for Thursday, April 23.

[04/23/15 - 11:01 AM]
Encores of "The Tonight Show" Outperform ABC, CBS Timeslot Competition in 18-49 and Other Key Demos for Week of April 13-17
NBC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 09:49 AM]
ABC Grows by Double Digits to Its Best Performance in Late-Night in 5 Weeks
ABC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 08:45 AM]
"The Mysteries of Laura" Grows 11% in 18-49 vs. Its Prior Original Three Weeks Ago
NBC spins the numbers for Wednesday, April 22.

[04/23/15 - 08:39 AM]
ABC Finishes No. 1 on Wednesday Night Among Adults 18-49
ABC spins the numbers for Wednesday, April 22.

[04/23/15 - 08:25 AM]
Wednesday's Broadcast Ratings: ABC, CBS Share Adults 18-49 Crown
The Alphabet's "Modern Family" is the top draw among said demo last night.

[04/22/15 - 01:49 PM]
VH1's Smash Hit "Love & Hip Hop: Atlanta" Season 4 Debuts to 6.2 Million Total Viewers on Monday
VH1 spins the numbers for Monday, April 20.

[04/22/15 - 08:54 AM]
NBC Wins Tuesday in 18-49 Among the Big 4 with the #1 and #2 Shows of the Night, "The Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, April 21.

[04/22/15 - 08:39 AM]
Tuesday's Broadcast Ratings: "The Voice" Keeps NBC on Top in Demos
CBS then is the most-watched network despite "NCIS" and "NCIS: New Orleans" being in repeats.

[04/22/15 - 08:37 AM]
Tuesday's No. 1 Comedy, ABC's "Fresh Off the Boat" Finale Hits 6-Week Highs
ABC spins the numbers for Tuesday, April 21.