or


[03/24/06 - 12:00 AM]
Quick Take for Thursday, March 23, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Thursday, March 23, 2006 (Based on Fast Affiliate Ratings)

ABC Continues to See Improved Results on Thursday, with Another Competitive Finish and Big Gains Over the Same Night a Year Ago

The Series Debut of �Extreme Makeover: Home Edition � After the Storm� at 8pm Takes Second in Viewers and Young Adults and Wins Among Women and Kids

ABC�s �American Inventor� Moves ABC Up into First Place at 9pm in Adults 18-49, Boosting the Network�s Averages by 8 Million Viewers and by 162% in Adults 18-49

ABC News� �Primetime� Posts its Highest Adult 18-49 Rating Since November 2003

Thursday Night (8:00-11:00 p.m.)

ABC continued to see improved results on Thursday night with another competitive finish and big gains over a year ago. ABC delivered a strong second place in Total Viewers (11.5 million) and Adults 18-49 (4.4/12) and ranked No. 1 on the evening among Teens 12-17 (2.6/8) and Kids 2-11 (1.8/7).

� Compared to the same night a year ago, ABC primetime delivery jumped by 5 million viewers and by 110% in Adults 18-49 (3/25/05 = 6.5 million viewers and 2.1/6 in Adults 18-49).

�Extreme Makeover: Home Edition � After the Storm� (8:00-9:00 p.m.)

The series debut of �Extreme Makeover: Home Edition � After the Storm� took second place during the 8 o�clock hour in Total Viewers (10.7 million) and Adults 18-49 (3.6/10), while winning the time period across the women demographics (W18-34 � 3.7/11, W18-49 � 4.7/13 and W25-54 � 5.5/14) and among Kids 2-11 (2.0/6).

� Versus ABC�s delivery in the hour on the same night last year, �EM: HE � After the Storm� boosted the Network�s results by 4.1 million viewers and by 71% in Adults 18-49 (3/25/05 = 6.6 million & 2.1/6).

�American Inventor� (9:00-10:00 p.m.)

At 9:00 p.m., �American Inventor� moved ABC up into the No. 1 position in the hour in Adults 18-49 (5.1/13). The broad appealing ABC unscripted series also won its time slot in each of the women demographics (W18-34 � 4.9/13, W18-49 � 6.0/15 and W25-54 � 6.8/15), among Teens 12-17 (3.6/10) and Kids 2-11 (2.2/8). In fact it was the No. 1 TV broadcast of the evening with teens and kids. �American Inventor� saw its audience grow by 2.5 million viewers (11.7 million to 14.2 million) and by 30% in Adults 18-49 (4.4/11 to 5.7/14).

� Despite facing stronger numbers from CBS� NCAA basketball tournament coverage this week, �American Inventor� was up from its debut telecast the prior week among Women 18-34 and Teen 12-17.

� On average in its first two telecasts, �American Inventor� has improved the 9 o�clock hour for ABC by 8 million viewers (13.9 million vs. 5.9 million) and by 162% in Adults 18-49 (5.5/14 vs. 2.1/5), as compared the Net�s performance on the same nights last year.

�Primetime� (10:00-11:00 p.m.)

Once again capitalizing on its lead-in, ABC News� �Primetime� took second place to NBC�s �ER� during the 10 o�clock hour among Total Viewers (10.9 million) and Adults 18-49 (4.5/12). The program featured hidden camera reports by John Qui�ones looking at how people react when faced with different ethical dilemmas and also how they react when confronted by racist comments from a driver during taxi cab rides.

� �Primetime� posted its highest Adult 18-49 in well over 2 years � since 11/13/03. Also among young adults it is the top-rated newsmagazine telecast on television in 2-1/2 months � since 1/8/06. It was the second-most-watched installment of �Primetime� in 2 years � since 3/18/04.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 3/23/06

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.] March 24, 2006

Quick Take for Thursday, March 23, 2006 � Final Ratings

ABC Continues to See Improved Results on Thursday, with Another Competitive Finish and Big Gains Over the Same Night a Year Ago

The Series Debut of �Extreme Makeover: Home Edition � After the Storm� at 8pm Takes Second in Viewers and Young Adults and Wins Among Women and Kids

ABC�s �American Inventor� Moves ABC Up into First Place at 9pm in Adults 18-49, Boosting the Network�s Averages by 8 Million Viewers and by 162% in Adults 18-49

ABC News� �Primetime� Posts its Highest Adult 18-49 Rating Since November 2003

Thursday Night (8:00-11:00 p.m.)

ABC continued to see improved results on Thursday night with another competitive finish and big gains over a year ago. ABC delivered a strong second place in Total Viewers (11.5 million) and Adults 18-49 (4.4/12) and ranked No. 1 on the evening among Teens 12-17 (2.6/8) and Kids 2-11 (1.8/7).

� Compared to the same night a year ago, ABC primetime delivery jumped by 5 million viewers and by 110% in Adults 18-49 (3/24/05 = 6.5 million viewers and 2.1/6 in Adults 18-49).

�Extreme Makeover: Home Edition � After the Storm� (8:00-9:00 p.m.)

The series debut of �Extreme Makeover: Home Edition � After the Storm� took second place during the 8 o�clock hour in Total Viewers (10.7 million) and Adults 18-49 (3.6/10), while winning the time period across the women demographics (W18-34 � 3.8/11, W18-49 � 4.7/13 and W25-54 � 5.5/14).

� Versus ABC�s delivery in the hour on the same night last year, �EM: HE � After the Storm� boosted the Network�s results by 4.1 million viewers and by 71% in Adults 18-49 (3/24/05 = 6.6 million & 2.1/6).

�American Inventor� (9:00-10:01 p.m.)

At 9:00 p.m., �American Inventor� moved ABC up into the No. 1 position in the hour in Adults 18-49 (5.1/13). The broad appealing ABC unscripted series also won its time slot in each of the women demographics (W18-34 � 4.9/13, W18-49 � 6.0/15 and W25-54 � 6.8/15), among Teens 12-17 (3.6/10) and Kids 2-11 (2.3/8). In fact it was the No. 1 TV broadcast of the evening with teens and kids. �American Inventor� saw its audience grow by 2.4 million viewers (11.8 million to 14.2 million) and by 30% in Adults 18-49 (4.4/11 to 5.7/14).

� Despite facing stronger numbers from CBS� NCAA basketball tournament coverage this week, �American Inventor� was up from its debut telecast the prior week among Women 18-34 and Teen 12-17.

� On average in its first two telecasts, �American Inventor� has improved the 9 o�clock hour for ABC by 8 million viewers (13.9 million vs. 5.9 million) and by 162% in Adults 18-49 (5.5/14 vs. 2.1/5), as compared the Net�s performance on the same nights last year.

�Primetime� (10:01-11:00 p.m.)

Once again capitalizing on its lead-in, ABC News� �Primetime� took second place to NBC�s �ER� during the 10 o�clock hour among Total Viewers (10.9 million) and Adults 18-49 (4.5/12). The program featured hidden camera reports by John Qui�ones looking at how people react when faced with different ethical dilemmas and also how they react when confronted by racist comments from a driver during taxi cab rides.

� �Primetime� posted its highest Adult 18-49 in well over 2 years � since 11/13/03. Also among young adults it is the top-rated newsmagazine telecast on television in 2-1/2 months � since 1/8/06. It was the second-most-watched installment of �Primetime� in 2 years � since 3/18/04.

Source: Nielsen Media Research (Preliminary, Live+SD), 3/23/06





  [march 2006]  
S
M
T
W
T
F
S
   


· AMERICAN INVENTOR (ABC)
· ER (NBC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· PRIMETIME (ABC)











most recent ratings | view all posts
[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.

[03/25/15 - 02:12 PM]
ABC Family's "Pretty Little Liars" Spring Finale Soars to Over 1 Year Highs in Target Demos and Is Cable TV's #1 Most-Tweeted Telecast Year to Date
ABC Family spins the numbers for Tuesday, March 24.

[03/25/15 - 08:58 AM]
2015 NCAA Division I Wrestling Championships Finals Sees Significant Growth in Viewership and Digital Consumption
ESPN spins the numbers for Saturday, March 21.

[03/25/15 - 08:50 AM]
"The Voice" Is the #1 Show of the Night on the Big 4 in Adults 18-49 and Virtually All Other Key Demos
NBC spins the numbers for Tuesday, March 24.

[03/25/15 - 08:38 AM]
Tuesday's Broadcast Ratings: CBS Stakes Claim to Demo Crown with Originals
"NCIS: New Orleans" posts big gains from its previous original among adults 18-49.

[03/25/15 - 08:34 AM]
ABC's "Fresh Off the Boat" Nearly Ties NBC's "The Voice"-Driven "Undateable" in Adults 18-49
ABC spins the numbers for Tuesday, March 24.

[03/24/15 - 12:45 PM]
Turner Scores Three of Basic Cable's Top 6 Networks in Primetime Delivery of Adults 18-49, With TBS, Adult Swim and TNT in the Mix
Turner further spins the numbers for the week of March 2-8.

[03/24/15 - 10:24 AM]
ABC's "Jimmy Kimmel Live" Is Monday's No. 1 Late-Night Talker in Households
ABC spins the late-night numbers for Monday, March 23.

[03/24/15 - 10:16 AM]
USA Network Hit Series "Suits" Reaches Season High in Key Demos
USA further spins the numbers for Wednesday, March 4.

[03/24/15 - 09:48 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 9-13.