[04/17/06 - 12:00 AM]
Fast Facts for Sunday, April 16, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Fast Facts for Sunday, April 16, 2006 (Based on Fast Affiliate Ratings)

Leading Easter Sunday by Wide Margins Among Viewers and Young Adults, ABC Wins its 12th Straight Sunday in the Key Adult 18-49 Sales Demographic

ABC Claims the Top 3 Television Programs of the Evening in Adults 18-49, with �Desperate Housewives,� the Debut of �What About Brian� and �Home Edition�

ABC�s �America�s Funniest Home Videos� and �Extreme Makeover: Home Edition� Top their Time Periods by Increasing Margins Among Adults 18-49 from 7-9pm

The No. 1 TV Show of the Night in Viewers and Young Adults, ABC�s �Desperate Housewives� Leads its Time Slot by 8 Million Viewers and by 133% in Adults 18-49

With Similar Retention of its �Housewives� Lead-in to �Grey�s Anatomy�s� Debut ABC�s �What About Brian� Beats CBS and NBC Combined in Adults 18-49 at 10pm

Sunday Primetime (7:00-11:00 p.m.)

Leading its nearest competition (NBC) on Easter Sunday by over 3 million viewers (12.8 million vs. 9.7 million) and by 89% in Adults 18-49 (5.1/14 vs. 2.7/8), ABC marked its 12th straight week as the No. 1 network on the night in the Adult 18-49 sales demographic. ABC won all 8 half-hours from 7:00-11:00 p.m. The Network also delivered the No. 1 position on the evening among Adults 25-54 (5.6/14), Adults 18-34 (4.1/13), Teens 12-17 (2.7/11) and Kids 2-11 (2.0/9).

� ABC aired the Top 3 TV shows on Sunday among Adults 18-49, including �Desperate Housewives,� the debut telecast of �What About Brian� and �Extreme Makeover: Home Edition.� �Desperate Housewives� was also Sunday�s most-watched television show.

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

ABC�s �America�s Funniest Home Videos� jumped out in front of the opening hour of primetime in Adults 18-49, besting second-place CBS� �60 Minutes� by 28% (2.3/8 vs. 1.8/6).

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

�Extreme Makeover: Home Edition� widened ABC�s winning advantage over its nearest competition during the 8 o�clock hour to 44% among Adults 18-49 (4.6/13 vs. 3.2/9 � CBS� �Cold Case�).

�Desperate Housewives� (9:00-10:00 p.m.)

Shooting up by 8.0 million viewers and 67% in Adults 18-49 over its lead-in, ABC�s �Desperate Housewives� overshadowed its closest time period competition. ABC�s �Desperate Housewives� outpaced the second-place network, NBC (�Law & Order: C.I.�), during the 9 o�clock hour by 8.0 million viewers (19.7 million vs. 11.7 million) and by 133% in Adults 18-49 (7.7/19 vs. 3.3/8).

�What About Brian� (10:00-11:00 p.m.)

ABC�s special series debut of �What About Brian� won its time period among Total Viewers (12.8 million) and Adults 18-49 (5.6/14). During the 10 o�clock hour, �What About Brian� beat the combined deliveries of CBS (Sunday Movie) and NBC (�Crossing Jordan�) in Adults 18-49 by 6% (5.6/14 vs. 5.3/13).

Editors Please Note: �What About Brian� moves to its regular Monday 10:00-11:00 p.m. time period tonight (4/17/06).

� ABC�s �What About Brian� qualifies as TV�s highest-rated midseason drama debut this year among Adults 18-49.

� On its opening telecast following �Desperate Housewives,� �What About Brian� exhibited similarly solid lead-in retention among Total Viewers and Adults 18-49 (65%/73%) to the debut telecast of ABC�s hit drama �Grey�s Anatomy� coming out of �Housewives� last March (68%/67% on 3/27/05).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD) 4/16/06.

  [april 2006]  


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