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[09/27/06 - 12:00 AM]
Quick Take for Monday, September 25, 2006 - Final Ratings
[via press release from ABC]

Quick Take for Monday, September 25, 2006 � Final Ratings

At 8pm, ABC�s �Wife Swap� is Up from its Week-Ago Season Premiere And Up Over the Same Night Last Year in Viewers and Adults 18-49

�Wife Swap� at 9pm Builds on its Lead-in, Taking Second in the Hour in Adults 18-34, Defeating Fox�s �Vanished� by 1.4 Million Viewers and 71% in Adults 18-49

�Wife Swap� (8:00-9:01 p.m.)

�Wife Swap� drew 7.1 million viewers and a 3.0 rating, 8 share among Adults 18-49, posting increases over its season premiere the previous Monday (6.7 million & 2.9/8 in Adults 18-49) and over the same night last year (7.0 million & 2.7/8 in Adults 18-49 on 9/26/05).

� �Wife Swap� took second place in the hour across each of the key women demographics: Women 18-34 (3.4/9), Women 18-49 (4.2/11) and Women 25-54 (4.5/10 � tied).

�Wife Swap� (9:01-10:02 p.m.)

Opposite the series debut of NBC�s �Heroes� a special second episode of �Wife Swap� built on its lead-in by 11% (7.9 million vs. 7.1 million) and by 20% among Adults 18-49 (3.6/9 vs. 3.0/8). �Wife Swap� took second in the 9 o�clock hour among Adults 18-34 (3.3/9) and Women 18-49 (5.2/12 - tied).

� Head-to-head, ABC�s �Wife Swap� beat Fox�s �Vanished� by 1.4 million viewers (7.9 million vs. 6.5 million) and by 71% among Adults 18-49 (3.9/9 vs. 2.1/5).

Source: Nielsen Media Research (Preliminary, Live+SD), 9/25/06.





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· HEROES (NBC)
· VANISHED (FOX)
· WIFE SWAP (PARAMOUNT)




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