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[10/09/06 - 03:05 PM]
'NBC Sunday Night Football' Pacing 9% Ahead of 2005 Mnf
NBC spins the numbers for Sunday, October 8.

[via press release from NBC]

'NBC SUNDAY NIGHT FOOTBALL' PACING 9% AHEAD OF 2005 MNF

"NBC SNF" Averaging 18 Million Viewers Through Six Games

NEW YORK � Oct. 9, 2006 � Through six games, "NBC Sunday Night Football" is averaging 18 million viewers, up nine percent from ABC's "MNF" average through six games in 2005, according to fast national data from Nielsen Media Research. Last night's "NBC Sunday Night Football" game featuring the San Diego Chargers 23-13 defeat of the Pittsburgh Steelers, averaged 15.1 million viewers (-4%, 15.7 million on ABC in 2005) and drew a 9.6 household rating and 15 share (8:21-11:32 p.m. ET).

Compared to the comparable Sunday night on NBC in 2005, last night's "NBC Sunday Night Football" game rated 27 percent higher in total viewers (15.1 million vs. 11.9 million), 25 percent higher in households (9.6 vs. 7.7), and 78 percent higher in Adults 18-49 (6.4 vs. 3.6).

Last night's "SNF" game rated two percent higher in Adults 18-49 than the comparable "MNF" game last year (6.4 vs. 6.3). Every "NBC SNF" game has rated higher than the respective "MNF" game in the key A18-49 demographic.

"NBC Sunday Night Football" Week Five Top Ten Metered Markets
1. Pittsburgh: 46.0/61
*2. San Diego: 27.5/42
(t) 3. Denver: 15.4/23
(t) 3. Cincinnati: 15.4/22
5. Norfolk: 14.8/20
6. Las Vegas: 13.8/21
7. Baltimore: 13.7/20
(t) 8. Cleveland: 13.6/20
(t) 8. Indianapolis: 13.6/20
10. Charlotte: 13.3/19

*Note: in San Diego, NBC's Steelers-Chargers matchup outrated the NLDS Cardinals-Padres deciding Game 4 by 60 percent (17.2/34).

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

REVISED: "NBC SUNDAY NIGHT FOOTBALL" PACING 9% AHEAD OF 2005 MNF

"NBC SUNDAY NIGHT FOOTBALL" PACING 9% AHEAD OF 2005 MNF

"NBC SNF" Averaging 18 Million Viewers Through Six Games

NOTE: REVISED LOCAL RATINGS NOTE

NEW YORK � Oct. 9, 2006 � Through six games, "NBC Sunday Night Football" is averaging 18 million viewers, up nine percent from ABC's "MNF" average through six games in 2005, according to fast national data from Nielsen Media Research. Last night's "NBC Sunday Night Football" game featuring the San Diego Chargers 23-13 defeat of the Pittsburgh Steelers, averaged 15.1 million viewers (-4%, 15.7 million on ABC in 2005) and drew a 9.6 household rating and 15 share (8:21-11:32 p.m. ET).

Compared to the comparable Sunday night on NBC in 2005, last night's "NBC Sunday Night Football" game rated 27 percent higher in total viewers (15.1 million vs. 11.9 million), 25 percent higher in households (9.6 vs. 7.7), and 78 percent higher in Adults 18-49 (6.4 vs. 3.6).

Last night's "SNF" game rated two percent higher in Adults 18-49 than the comparable "MNF" game last year (6.4 vs. 6.3). Every "NBC SNF" game has rated higher than the respective "MNF" game in the key A18-49 demographic.

"NBC Sunday Night Football" Week Five Top Ten Metered Markets
1. Pittsburgh: 46.0/61
*2. San Diego: 27.5/42
(t) 3. Denver: 15.4/23
(t) 3. Cincinnati: 15.4/22
5. Norfolk: 14.8/20
6. Las Vegas: 13.8/21
7. Baltimore: 13.7/20
(t) 8. Cleveland: 13.6/20
(t) 8. Indianapolis: 13.6/20
10. Charlotte: 13.3/19

*Note: in San Diego, NBC's Steelers-Chargers matchup outrated the NLDS Cardinals-Padres deciding Game 4 by 64 percent (16.8/26).





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