'VH1 Hip Hop Honors' Telecast Draws Record 1.8 Million Viewers on Tuesday, October 17 Premiere
3rd Annual Event Hosted by Ice-T Scores 1.2 in 18-49 Demo
NEW YORK, Oct. 19 -- They represented and America
The 3rd annual "VH1 Hip Hop Honors" was the highest rated and most
watched event yet in the network's "Hip Hop Honors" franchise. The premiere
of this year's "VH1 Hip Hop Honors" telecast at 9:00 pm on Tuesday, October
17 scored a 1.2 in the key 18-49 demo -- a 33% increase compared to last
year's edition. The event drew a total of 1.8 million viewers -- a 29%
increase over last year's "Hip Hop Honors" show.* This year's show was also
#2 in its time period across all of basic cable among viewers 18-49.
VH1 paid homage to the hip hop pioneers and luminaries who transformed
the genre into a true cultural phenomenon in the third annual "VH1 Hip Hop
Honors." This year, "VH1 Hip Hop Honors" paid tribute to Ice Cube, Wu-Tang
Clan, Afrika Bambaataa, Russell Simmons, MC Lyte, Rakim, Beastie Boys and
Taped at the Hammerstein Ballroom in New York City on October 7 and
hosted by last year's honoree Ice T, the music and influence of each of the
honorees was recognized through performances by classic artists in
collaboration with today's hottest new talent including Bone
Thugs-N-Harmony, Bootsy Collins, Shawna, Lil Eazy-E, Black Ice, Lil Kim,
Diddy, Fat Joe, Lil Jon, Da Brat, Xzibit, Talib Kweli, Remy Ma, Q-Tip,
Common, The Roots, George Clinton, Young Jeezy, Erykah Badu and KRS-One.
Outkast, Tracy Morgan and Mike Epps made special appearances. Ahmir
"?uestlove" Thompson of the Roots was this year's musical director.
This ratings achievement comes on the heels of VH1 posting the #1
telecast on all of cable for the night on Sunday, October 15 with the
season finale of "Flavor of Love 2," which drew 7.5 million viewers and
averaged a 4.6 in the 18-49 demo. In addition, the premiere of "Ice-T's Rap
School" immediately after "VH1 Hip Hop Honors" scored a .8 in the 18-49
For the first time in VH1's history, pre-show event footage was seen
exclusively on VSPOT, VH1's broadband channel. Hosted by former "VH1 Hip
Hop Honors" honorees Salt, Pepa and Spinderella, red carpet interviews and
backstage footage is now available on VSPOT at http://hiphop.vh1.com. All
performances from the broadcast are now available on VSPOT and VH1 Mobile.
"VH1 Hip Hop Honors" is sponsored by T-Mobile, USA, Chevrolet, Taco
Bell(R) Corp, Jergens(R) Shea Butter and Warner Bros. Pictures: Blood
This year's "VH1 Hip Hop Honors" was executive produced by Lee Rolontz
for VH1 and Jac Benson for Blacjac Entertainment. Co-executive producers
are Nelson George and Fab 5 Freddy. Louis J. Horvitz directed.
VH1 connects viewers to the music, artists and pop culture that matter
to them most with series, specials, live events, exclusive online content
and public affairs initiatives. VH1 is available in 89 million households
in the U.S. VH1 also has an array of digital services including VH1 Classic
and VH1 Soul. Connect with VH1 at http://www.VH1.com.
* All data from Nielsen Media Research