Quick Take for Wednesday, January 3, 2007 (Based on Fast Affiliate Ratings)
Opposite Fox�s �Sugar Bowl� College Football Championship Game,
ABC�s Wednesday 8-10pm Comedy Block Premieres with Strong
Audience Retention and Delivers Impressive Time Period Improvement
Building on its Young Adult Lead-in Against the �Sugar Bowl,� ABC�s Debut of �Knights of Prosperity� Improves its Slot by 13% in Viewers and 30% in Adults 18-49, And Takes Second Place to Fox�s Championship Football Game Among Men 18-49
Debut Telecast of �In Case of Emergency� Shows Strong Retention of its Lead-in and
Generates ABC�s Best Results in the Hour in 7 Weeks in Viewers and Young Adults
�According to Jim� (8:00-9:00 p.m.)
Opposite Fox�s �Sugar Bowl� college football championship game, back-to-back episodes of �According to Jim� returned to ABC�s schedule, gaining 8% among Adults 18-49 from the first half-hour to the second half-hour (2.5/7 to 2.7/7) in its season premiere.
� Averaging 7.3 million viewers and a 2.6/7 in Adults 18-49 from 8:00-9:00 p.m., �According to Jim� generated ABC�s best performance in the hour in 7 weeks � since 11/15/06, the night of the �Dancing with the Stars� season finale.
�Knights of Prosperity� (9:00-9:30 p.m.)
In its debut telecast against the �Sugar Bowl,� ABC�s �Knights of Prosperity� built on its �According to Jim� lead-in by 11% in Adults 18-49 (3.0/7 vs. 2.7/7) at 9:00 p.m. �Knights of Prosperity� earned second place in its time period among Men 18-49 (2.7/7), behind only Fox�s �Sugar Bowl� coverage.
� Compared to ABC�s average in the half-hour since the fall finale of �Lost� (on 11/8/06), �Knights of Prosperity� improved the half-hour for the Net by 13% in Total Viewers (7.2 million vs. 6.4 million) and by 30% in Adults 18-49 (3.0/7 vs. 2.3/6).
� Among Adults 18-49, �Knights of Prosperity� ranks as the fourth-highest-rated half-hour new comedy premiere across the five broadcast nets this season.
�In Case of Emergency� (9:30-10:00 p.m.)
�In Case of Emergency� retained a strong 90% of its Adult 18-49 lead-in, delivering ABC�s biggest audience (6.3 million) and top A18-49 (2.7/7) number in the half-hour in 7 weeks � since 11/15/06.
� Versus ABC�s average in the half-hour since the fall finale of �Lost� (on 11/8/06), �In Case of Emergency� improved the half-hour for the Net by 15% in Total Viewers (6.3 million vs. 5.5 million) and by 29% in Adults 18-49 (2.7/7 vs. 2.1/6).
Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 1/3/07.