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[02/06/07 - 03:22 PM]
A Super Week for CBS
CBS spins the numbers for the week of January 29-February 4.
[via press release from CBS]

A SUPER WEEK FOR CBS

"Super Bowl XLI" Delivers More Than 93 Million Viewers, Ranking Third in Broadcast History Behind the "M*A*S*H" Finale and Super Bowl XXX

A Special Post Super Bowl Broadcast of "Criminal Minds" Delivers Series High Ratings in Viewers and Key Demographics

CBS Places First for the Week with the Largest Viewer Delivery By Any Network in Two Years

The Network's Adult 18-49, Adult 25-54 and Adult 18-34 Ratings Are The Largest By Any Network Since Last February

"Super Bowl's Greatest Commercials 2007" Wins its Time Period in Viewers and Demos

CBS placed first in viewers and all key demographics with the largest weekly audience by any network in two years and biggest adults 18-49, adult 25-54 and adult 18-34 ratings by any network since last February, according to Nielsen live plus same day ratings for the week ending Feb. 4, week 20 of the 2006-2007 television season.

CBS's coverage of SUPER BOWL XLI averaged 93.18 million viewers, ranking it third in broadcast history behind only the finale of "M*A*S*H" (105.97m) on Feb. 28, 1983 and the 1996 Super Bowl (94.08m).

A special post SUPER BOWL broadcast of CBS's hit sophomore drama CRIMINAL MINDS delivered its largest audience ever and highest ratings in all key demographics.

According to Nielsen Media Research, approximately 139.77 million viewers watched all or part of SUPER BOWL XLI, and 39.41 million watched all or part of CRIMINAL: MINDS SUPERBOWL SPECIAL.

For the week in viewers, CBS (23.65m) topped FOX (11.41m), NBC (8.23m) and ABC (7.43m). Season-to-date in viewers, CBS (13.09m) is first followed by ABC (9.99m), NBC (9.75m) and FOX (9.16m).

For the week in key demographics, CBS was first in adults 25-54 (9.2/21), adults 18-49 (8.1/20) and adults 18-34 (6.7/19). This is the best adults 18-34, adults 18-49 and adults 25-54 delivery for any network since the week ending February 5, 2006 (ABC's performance during the week of SUPER BOWL XL). This is CBS's best delivery in adults 25-54, adults 18-49 and adults 18-34 since the week ending February 1, 2004 (the week of SUPER BOWL XXXVIII). Season-to-date, CBS is in sole possession of first place in both adults 18-49 (4.0/11) and adults 25-54 (4.9/12).

For the week in households, CBS (12.6/20) was +88% ahead of FOX (6.7/10), +138% ahead of NBC (5.3/08) and +157% ahead of ABC (4.9/08). Season-to-date, CBS is first in households (8.2/13), ahead of ABC by +28% (6.4/10), NBC by +30% (6.3/10) and FOX by +44% (5.7/09).

CBS's Weekly Highlights:

? CBS's Super Bowl Sunday programming from 7:00-11:00pm -- featuring SUPER BOWL XLI, SUPER BOWL XLI POST GAME SHOW and CRIMINAL: MINDS SUPERBOWL SPECIAL - dominated the night in households (38.1/58), viewers (82.33m), adults 25-54 (33.1/63), men 25-54 (42.1/74), adults 18-49 (31.3/63), men 18-49 (34.6/38), adults 18-34 (28.2/62) and men 18-34 (30.8/67).

--This is the best households, viewers, adults 18-49 and adults 25-54 primetime deliveries for any network this season and the best deliveries in these measures since 2/5/06 (SUPER BOWL XL Sunday on ABC). CBS now has the top two rated nights of the 2006-07 television season in households, adults 25-54, adults 18-49 and best two viewer deliveries delivery (2/4/07 with SUPER BOWL XLI and 1/21/07 with the AFC CHAMPIONSHIP GAME).

? SUPER BOWL XLI (S) posted a 42.6/64 in households, 37.1/70 in adults 25-54, 41.5/76 in men 25-54, 35.2/70 in adults 18-49, 39.1/76 in men 18-49, 31.6/69 in adults 18-34 and 34.5/74 in men 18-34. SUPER BOWL XLI averaged 93.18m viewers throughout the broadcast.

-- This is the best household delivery for the SUPER BOWL since 1/30/00 (SUPER BOWL XXXIV on ABC, St. Louis Rams defeat Tennessee Titans), best viewer delivery since 1/28/96 (SUPER BOWL XXX on NBC, Dallas Cowboys defeat Pittsburgh Steelers).

-- Among viewers, SUPER BOWL XLI peaked from 8:30-9:00PM with 98.39m viewers. From 9:00-9:30PM, SUPER BOWL XLI delivered its best half-hour in households (45.1/65), adults 25-54 (39.6/70), men 25-54 (44.5/77), adults 18-49 (37.7/70), men 18-49 (42.0/77), adults 18-34 (34.2/70) and men 18-34 (37.3/75). In the 9:00-9:30PM half-hour, CBS delivered 98.29m viewers.

? SUPER BOWL XLI POST GAME SHOW (S) (28.1/44, 57.34m) -- demographics: 23.9/48 in adults 25-54, 26.1/53 in men 25-54, 22.8/48 in adults 18-49, 25.1/53 in men 18-49, 20.5/47 in adults 18-34 and 22.7/52 in men 18-34.

? CRIMINAL MINDS SUPER BOWL SPECIAL posted a 15.1/26, averaging 26.31m viewers. CBS delivered a 11.3/27 in adults 25-54, 11.5/27 in women 25-54, 11.0/27 in men 25-54, 10.0/25 in adults 18-49, 9.7/24 in women 25-54, 10.3/26 in men 18-49, 8.4/22 in adults 18-34, 7.5/20 in women 18-49 and 9.2/25 in men 18-34, making this the best viewers delivery and highest rated performances in households and key demos for any episode of CRIMINAL MINDS, topping the series premiere (9/23/05) which aired behind the highly rated season 6 premiere of CSI: CRIME SCENE INVESTIGATION and delivered 19.75m viewers.

? CSI: CRIME SCENE INVESTIGATION (9:00-10:01 PM) was second in households (13.5/20), viewers (21.49m), adults 25-54 (8.5/18) and adults 18-49 (6.8/16).

? SHARK (10:01-11:00PM) was first in households (9.4/15), viewers (14.08m), second in adults 25-54 (5.1/12) and adults 18-49 (4.0/10) and topped a first-run "Men in Trees" in all measures for the second straight week.

? GHOST WHISPERER won its time period in households (6.7/11), viewers (10.66m), adults 25-54 (4.1/11) and adults 18-49 (3.2/10).

? SUPER BOWL'S GREATEST COMMERCIALS 2007 (S) was first in households (6.2/10), viewers (10.05m), adults 25-54 (4.3/11) and adults 18-49 (3.2/09). Compared to the same special last year (2/4/06 at 8PM), SUPER BOWL'S GREATEST COMMERCIALS 2007 was up +13% in households, +19% in adults 25-54 and +10% in adults 18-49.

? NUMB3RS was first in households (6.9/12), viewers (10.91m), adults 25-54 (4.2/11) and adults 18-49 (3.1/09).

CBS top programs of the week: #1 SUPER BOWL XLI (S) (an average of 93.18m viewers), #2 SUPER BOWL XLI POST GAME (S) (57.34m), #6 CRIMINAL MINDS SUPER BOWL SPECIAL (S) (26.31m), #8 CSI: CRIME SCENE INVESTIGATION (21.49m), #10 SHARK (14.08m), #14 CSI: MIAMI (R) (13.54m), #15 TWO AND A HALF MEN (R) (12.70m), #17 NCIS (R) (12.25m), #18 CSI: 8PM SPECIAL (R) (S) (11.93m), #21 NUMB3RS (10.91m), #23 GHOST WHISPERER (10.66m), #24 CSI: NY (R) (10.50m), #27 SUPER BOWL GREATEST COMMERCIALS 2007 (S) (10.05m) and #28 THE NEW ADVENTURES OF OLD CHRISTINE (R) (10.01m).





  [february 2007]  
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M
T
W
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· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· MEN IN TREES (ABC)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· NUMB3RS (CBS)
· SHARK (CBS)
· TWO AND A HALF MEN (CBS)




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