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[02/07/07 - 02:20 PM]
Ncis Retains 100% of Its Pre-"American Idol" First-Run Audience
CBS spins the numbers for Tuesday, February 6.
[via press release from CBS]

"NCIS" RETAINS 100% OF ITS PRE-"AMERICAN IDOL" FIRST-RUN AUDIENCE

"NCIS" Also Holds 95% of Its Season-to-Date Adult 18-49 and 96% Adult 25-54 Deliveries

CBS Matches Its Second Highest Tuesday Adult 18-49 and Adult 25-54 Performance of the Season

Opposite "American Idol," CBS's NCIS retained 100% of its season-to-date first-run audience and nearly all of its demographic deliveries, according to Nielsen Live Plus same-day ratings for Tuesday, Feb. 6.

From 8:00-9:00 PM, NCIS was second in households (10.2/15), viewers (16.16m), adults 25-54 (5.3/12) and adults 18-49 (3.8/09). This is NCIS's best delivery in viewers, adults 18-49 and adults 25-54 since 12/12/06.

Competing against "American Idol" since January, last night's NCIS retained all of its first run season-to-date audience (16.20m), 95% among adults 18-49 (from 4.0/11) and 96% among adults 25-54 (from 5.5/13).

From 9:00-10:00 PM, THE UNIT was second in households (7.8/12), viewers (12.41m), adults 25-54 (4.8/11) and adults 18-49 (3.7/09). This is THE UNIT's best delivery in viewers, adults 18-49 and adults 25-54 since 12/12/06.

From 10:00-11:00 PM, a special broadcast of THE UNIT was second in households (6.8/11), viewers (10.54m), adults 25-54 (4.4/11) and adults 18-49 (3.3/09). This is CBS's best Tuesday viewer delivery from 10:00-11:00PM since 12/26/06 ("Kennedy Center Honors"), in adults 25-54 since 9/19/06 (premiere week Tuesday, "Smith") and matches the second best delivery in the time period in adults 18-49.

For the night, CBS was second in households (8.3/13), viewers (13.04m), adults 25-54 (4.8/11) and adults 18-49 (3.6/09). This is CBS's best viewer delivery since 12/12/06 and matches the network's second best Tuesday performances this season in households, adults 25-54 and adults 18-49.





  [february 2007]  
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· AMERICAN IDOL (ABC)
· NCIS (CBS)
· SMITH (CBS)




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