or


[03/16/07 - 07:03 PM]
Quick Take for Thursday, March 15, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, March 15.

[via press release from ABC]

Quick Take for Thursday, March 15, 2007 (Based on Fast Affiliate Ratings)

ABC Wins Thursday Night, Leading its Closest Competition By More Than 6 Million Viewers and by 71% in Adults 18-49

ABC�s �Ugly Betty� Takes Second at 8pm in Viewers and Young Adults, While Ranking No. 1 During the Hour Across Each of the Key Women Demographics

The No. 1 TV Program on Thursday, ABC�s �Grey�s Anatomy� Leads its Nearest Time Period Competition by 11.6 Million Viewers and by 132% in Adults 18-49

Exhibiting the Best-Ever Retention of �Grey�s� Original Lead-in, ABC�s Debut of �October Road� Wins its Slot, Beating NBC�s Debut of �Raines� by Wide Margins

ABC�s �October Road� is TV�s Third-Highest-Rated Scripted Series Premiere Of the Season in Adults 18-49 and the No. 1 Scripted Opener with Women 18-34

�October Road� is ABC�s Best Thursday Scripted Debut in 13 Years in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC delivered a dominant Thursday night victory, beating its closest competition during prime by over 6 million viewers (15.8 million vs. 9.6 million � CBS� time period based affiliate average) and by 71% in Adults 18-49 (6.0/16 vs. 3.5/9 � Fox and CBS tied).

�Ugly Betty� (8:00-9:00 p.m.)

ABC�s freshman �Ugly Betty� took a solid second place in the 8 o�clock hour among Total Viewers (10.8 million) and Adults 18-49 (3.4/10), while ranking No. 1 across each of the key women demographics: W18-34 (4.7/14), W18-49 (5.0/13-tie) and W25-54 (5.7/14).

� Rallying against the impact from the changeover to Daylight Savings Time this week, �Ugly Betty� saw its audience swell by 1.6 million viewers (10.0 million to 11.6 million) and by 23% in Adults 18-49 (3.1/9 to 3.8/10) from its first half-hour to its second half-hour.

�Grey�s Anatomy� (9:00-10:00 p.m.)

Thursday�s No. 1 TV program in viewers and young adults, ABC's �Grey's Anatomy� overshadowed its competition at 9:00 p.m. �Grey�s� outperformed second-place CBS� preliminary �fast affiliate� average for NCAA coverage in the hour by 11.6 million viewers (22.4 million vs. 10.7 million) and by 132% in Adults 18-49 (8.8/22 vs. 3.8/9).

�October Road� (10:00-11:00 p.m.)

ABC�s series debut of �October Road� won Thursday�s 10 o�clock hour, beating the series opener of NBC�s �Raines� by 4.0 million viewers (14.3 million vs. 10.3 million) and by 100% in Adults 18-49 (5.8/16 vs. 2.9/8). The new drama exhibited the best-ever audience retention for a show coming out of an original �Grey�s.�

� �October Road� stands as the third-highest-rated scripted series debut on TV this season in Adults 18-49, behind only ABC�s �Brothers & Sisters� (6.0/15 on 9/24/06) and NBC�s �Heroes� (5.9/14 on 9/25/06), respectively. Capitalizing on its lead-in, �October Road� is TV�s No. 1 scripted series opener of this season among Women 18-34 (8.1/23).

� Among Adults 18-49, �October Road� delivered ABC's highest-rated Thursday night scripted series debut in 13 years � since 3/3/94.

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD), 3/15/07.





  [march 2007]  
S
M
T
W
T
F
S
    


· BROTHERS & SISTERS (ABC)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· OCTOBER ROAD (ABC)
· RAINES (NBC)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[01/23/26 - 12:44 PM]
"20/20" Improves on the Previous Week in Adults 25-54 and Adults 18-49, Hitting an 8-Week High in the Key Adult News Demo
"20/20" ranked No. 1 in its two-hour time period in Adults 25-54.

[01/23/26 - 12:28 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" posted double-digit increases week to week in Total Viewers, Adults 25-54 and Adults 18-49.

[01/23/26 - 10:31 AM]
"College GameDay Built by The Home Depot" Closes Out Historic Season with 2.6 Million Viewers Highlighting Hurricanes and Hoosiers
The six postseason GameDay shows delivered 2.4 million average viewers, up 30 percent year-over-year.

[01/23/26 - 07:37 AM]
Historic Back-to-Back Stretch: ESPN Delivers Its No. 1 and No. 8 Most-Watched Events Ever on Consecutive Days
Across Sunday and Monday, fans consumed 18.7 billion total minutes across ESPN, ABC and ESPN2 - a 28% increase from last season's Divisional Round game and Championship Monday on the same networks.

[01/22/26 - 03:39 PM]
Special Premiere of "The Fall and Rise of Reggie Dinkins" Is the Season's Most-Watched Comedy Episode
The series drew 5.8 million viewers and a 1.4 rating in the 18-49 demo in its special premiere that aired Sunday, January 18.

[01/22/26 - 02:05 PM]
ESPN's MegaCast of the College Football Playoff National Championship Presented by AT&T Delivers 30.1 Million Viewers - The Most-Viewed College Football Game in 11 Years
The game scored 30.1 million viewers, the most-watched college football game since the inaugural CFP National Championship (33.9 million viewers, Oregon/Ohio State, 2014-15) and the second most-watched National Championship of the CFP era.

[01/22/26 - 12:48 PM]
ABC Wednesday Comedies Score with Stellar Midseason Premieres
"Shifting Gears" and "Abbott Elementary" are among top scripted shows of the week in adults 18-49.

[01/22/26 - 07:58 AM]
NBC Sports Delivers Its Most Watched NFL Divisional Playoff Game on Record as Rams-Bears Thriller Averages 45.4 Million Viewers on NBC & Peacock
The audience for Rams-Bears - which increased in every quarter hour from 8:15 p.m. ET until the game-winning score - peaked in the game's closing minutes, with an average of 52.6 million viewers from 9:45-10 pm ET.

[01/21/26 - 10:58 AM]
ABC's Tuesday Dramas Soar with Midseason Premieres
In fact, "High Potential" and "Will Trent" were the top two scripted programs of the week among Total Viewers.

[01/20/26 - 01:01 PM]
Netflix: What We Watched the Second Half of 2025
"KPop Demon Hunters" took the world by storm, breaking records as our most-watched title over a six-month period with 482M views.

[01/20/26 - 12:01 PM]
Netflix Top 10: Week of January 12 - "The Rip" Confiscates the No. 1 Spot in This Week's Top 10
Mistrust was the theme of the week, as viewers put the murder-mystery thriller "His & Hers" at No. 1 on the English TV list with 29.5 million views.

[01/16/26 - 01:08 PM]
"20/20" Is the Most-Watched Program Across Broadcast and Cable on Friday Night - Scoring Largest Viewership in Over 7 Months
For the second week in a row, "20/20" posted Total Viewers increases versus the previous week and the corresponding year-ago telecast.

[01/15/26 - 01:38 PM]
"Live with Kelly and Mark" Christmas Week Shoots to a Season High Among Total Viewers - Scoring Show's Best Performance in 10 Months
"Live" has now ranked as the No. 1 talk show in syndication for 152 consecutive weeks across all key measures.

[01/13/26 - 03:02 PM]
2025-26 College Football Playoff Semifinals Averaging 14.9 Million Viewers, On Par with 2024-25 Season
The Peach Bowl (Oregon vs. Indiana) drew 18 million viewers on average, while the Fiesta Bowl (Miami vs. Ole Miss) scored 15.8 million viewers.

[01/13/26 - 02:30 PM]
FOX Sports Holds Winning Hand Leading All Networks in Viewership on Wild Card Weekend
41 million viewers watched FOX Sports' presentation of Sunday's NFC Wild Card Round showdown featuring the San Francisco 49ers' win over the Philadelphia Eagles.