or


[03/16/07 - 07:03 PM]
Quick Take for Thursday, March 15, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, March 15.

[via press release from ABC]

Quick Take for Thursday, March 15, 2007 (Based on Fast Affiliate Ratings)

ABC Wins Thursday Night, Leading its Closest Competition By More Than 6 Million Viewers and by 71% in Adults 18-49

ABC�s �Ugly Betty� Takes Second at 8pm in Viewers and Young Adults, While Ranking No. 1 During the Hour Across Each of the Key Women Demographics

The No. 1 TV Program on Thursday, ABC�s �Grey�s Anatomy� Leads its Nearest Time Period Competition by 11.6 Million Viewers and by 132% in Adults 18-49

Exhibiting the Best-Ever Retention of �Grey�s� Original Lead-in, ABC�s Debut of �October Road� Wins its Slot, Beating NBC�s Debut of �Raines� by Wide Margins

ABC�s �October Road� is TV�s Third-Highest-Rated Scripted Series Premiere Of the Season in Adults 18-49 and the No. 1 Scripted Opener with Women 18-34

�October Road� is ABC�s Best Thursday Scripted Debut in 13 Years in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC delivered a dominant Thursday night victory, beating its closest competition during prime by over 6 million viewers (15.8 million vs. 9.6 million � CBS� time period based affiliate average) and by 71% in Adults 18-49 (6.0/16 vs. 3.5/9 � Fox and CBS tied).

�Ugly Betty� (8:00-9:00 p.m.)

ABC�s freshman �Ugly Betty� took a solid second place in the 8 o�clock hour among Total Viewers (10.8 million) and Adults 18-49 (3.4/10), while ranking No. 1 across each of the key women demographics: W18-34 (4.7/14), W18-49 (5.0/13-tie) and W25-54 (5.7/14).

� Rallying against the impact from the changeover to Daylight Savings Time this week, �Ugly Betty� saw its audience swell by 1.6 million viewers (10.0 million to 11.6 million) and by 23% in Adults 18-49 (3.1/9 to 3.8/10) from its first half-hour to its second half-hour.

�Grey�s Anatomy� (9:00-10:00 p.m.)

Thursday�s No. 1 TV program in viewers and young adults, ABC's �Grey's Anatomy� overshadowed its competition at 9:00 p.m. �Grey�s� outperformed second-place CBS� preliminary �fast affiliate� average for NCAA coverage in the hour by 11.6 million viewers (22.4 million vs. 10.7 million) and by 132% in Adults 18-49 (8.8/22 vs. 3.8/9).

�October Road� (10:00-11:00 p.m.)

ABC�s series debut of �October Road� won Thursday�s 10 o�clock hour, beating the series opener of NBC�s �Raines� by 4.0 million viewers (14.3 million vs. 10.3 million) and by 100% in Adults 18-49 (5.8/16 vs. 2.9/8). The new drama exhibited the best-ever audience retention for a show coming out of an original �Grey�s.�

� �October Road� stands as the third-highest-rated scripted series debut on TV this season in Adults 18-49, behind only ABC�s �Brothers & Sisters� (6.0/15 on 9/24/06) and NBC�s �Heroes� (5.9/14 on 9/25/06), respectively. Capitalizing on its lead-in, �October Road� is TV�s No. 1 scripted series opener of this season among Women 18-34 (8.1/23).

� Among Adults 18-49, �October Road� delivered ABC's highest-rated Thursday night scripted series debut in 13 years � since 3/3/94.

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD), 3/15/07.





  [march 2007]  
S
M
T
W
T
F
S
    


· BROTHERS & SISTERS (ABC)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· OCTOBER ROAD (ABC)
· RAINES (NBC)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[02/24/26 - 01:48 PM]
Nearly 21 Million Viewers Watched NBCUniversal's Coverage of USA-Canada Olympic Men's Gold Medal Hockey Game, Peaking at 26 Million for Game-Winning Goal on NBC & Peacock
The USA-Canada gold-medal game delivered an average live audience of 18.6 million viewers on NBC and Peacock (8:15-11 a.m. ET).

[02/24/26 - 12:01 PM]
Netflix Top 10: Week of Feb. 16 - "Reality Check: Inside America's Next Top Model" Sashays to No. 1 in Top 10
Plus: Season 3 of "The Night Agent" took No. 2 on the English TV list with 8.4 million views.

[02/23/26 - 03:55 PM]
NBCUniversal's Presentation of Milan Cortina Olympics Dominates Media Landscape & Delivers Largest Winter Games Audience Since 2014
Sunday's Closing Ceremony provided a spectacular culmination as more than 215 million Americans (215.6 million through February 17) tuned in across NBCUniversal's platforms for "Legendary February."

[02/23/26 - 12:00 PM]
CBS Series Post Strong Fall Viewership, Topping Broadcast and Streaming Rankings in Live + 35-Day Multiplatform Viewership
The CBS fall lineup scored eight of the top 10 most-watched series among broadcast competition and nine of the top 20 most-watched series among all broadcast and streaming competition for this season's episodes airing through January 4, 2026.

[02/20/26 - 11:08 AM]
"The 'Burbs" Continues Hot Start on Peacock
The series has generated nearly 1 billion viewing minutes on platform since its February 8 launch.

[02/19/26 - 11:50 AM]
ABC Wednesday Comedies Deliver Audience Milestones as Romance Blooms With Valentine's Day Episodes
"Shifting Gears" earned 6.90 million Total Viewers and 0.99 rating among Adults 18-49, after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.

[02/17/26 - 12:01 PM]
Netflix Top 10: Week of February 9 - "Tyler Perry's Joe's College Road Trip" Takes the Scenic Route to No. 1
Plus: "The Lincoln Lawyer" Season 4 took No. 1 on the English TV list with 9.6 million views.

[02/12/26 - 02:34 PM]
ABC's Thursday Night Dramas Dominate as "9-1-1," "9-1-1: Nashville" and "Grey's Anatomy" Jump to Biggest Multiplatform Audience Since Their Season Premieres
The January 29 episodes of all three series rose to their biggest Total Viewer audience since their season premieres after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.

[02/11/26 - 03:30 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board - in Total Viewers, Adults 25-54 and Adults 18-49
"Nightline" improved on the same week last year by double digits in Total Viewers, Adults 25-54 and Adults 18-49.

[02/11/26 - 01:46 PM]
"Puppy Bowl XXII" Reaches 15.3 Million Viewers on Sunday, February 8, Delivering Highest Audience in Eight Years
The programming event ranked as the #1 non-sports cable telecast of the day among key adult demos and achieved a 20% year-over-year increase in reach, marking its strongest performance since 2018.

[02/11/26 - 11:15 AM]
Post-Olympics "Tonight Show" Telecast Attracts Most Viewers Since November 2024
The February 6 post-Olympics telecast of "The Tonight Show Starring Jimmy Fallon" drew 2.4 million viewers.

[02/10/26 - 03:51 PM]
Super Bowl LX Is Second Most-Watched All-Time with Nearly 125 Million Viewers, Peaking at All-Time U.S. Record 137.8 Million Viewers Across NBC, Peacock, and Telemundo
Super Bowl LX is the most-watched show in the history of NBCUniversal, which celebrates 100 years of NBC in 2026.

[02/10/26 - 12:01 PM]
Netflix Top 10: Week of February 2 - "Bridgerton" Season 4 Is the Tea Everyone Is Having in This Week's Top 10
Plus: the new season of the hit drama series "The Lincoln Lawyer" took the No. 2 spot on the English TV list with 9 million views.

[02/06/26 - 07:01 AM]
NHL on ESPN Networks: Viewership Up Nearly 40% Year-Over-Year Through First Four Months
Through 22 games, the NHL on ESPN networks is averaging 795K viewers, +39% YoY.

[02/05/26 - 12:42 PM]
"20/20" Ranks No. 1 in the Two-Hour Time Period Across the Board
Hitting new season highs on January 30, "20/20" grew from the previous week in Total Viewers and Adults 18-49.