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[04/10/07 - 01:01 PM]
Hallmark Channel's Original Movie Premiere Ranks as #2 Cable Movie of the Day and Attracts Strong Demos
The Hallmark Channel spins the numbers for the week of April 2-8.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S ORIGINAL MOVIE PREMIERE RANKS AS #2 CABLE MOVIE OF THE DAY AND ATTRACTS STRONG DEMOS

Network Ranks #8 in Prime Time for Week of April 2-8

The premiere of Hallmark Channel's original movie "Love's Unending Legacy," Saturday, April 7 (9-10:40 p.m., ET/PT), ranked as ad-supported cable's #2 movie of the day with a 1.9 HH rating, nearly 1.5 million homes and virtually 3 million unduplicated viewers P2+.

In the time period, "Love's Unending Legacy" ranked in the top 5 among several key categories, including HH, P2+ (1.1), W25-54 (1.1) and W18-49 (0.9) ratings. The movie also ranked in the top 10 among A25-54 (0.8) and A18-49 (0.6) ratings.

For the week of April 2-8, Hallmark Channel ranked #8 in Prime Time with a 1.1 HH rating, continuing the network's strong top 10 ratings momentum. "Love's Unending Legacy" ranked as the fourth-highest-rated movie of the week.

Source: Nielsen Media Research, 4/2-4/8/07





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