[06/25/07 - 01:24 PM]
Smash Hit 'Army Wives,' the Highest-Rated Series in Lifetime Television's 23-Year History, Marches to New Ratings Records
Lifetime spins the numbers for Sunday, June 24.

[via press release from Lifetime]

Smash Hit 'Army Wives,' The Highest-Rated Series in LIFETIME Television's 23-Year History, Marches to New Ratings Records

Sunday, June 24* Telecast Captures Largest Audience of Season With Nearly Four Million Viewers

NEW YORK, June 25 -- "Army Wives," the highest-rated series in Lifetime's 23-year history, demolished its own records set just last week, soaring to season-high ratings in P2+, households, W18-49 and W25-54 during its week four Sunday, June 24 10 p.m. (ET/PT) telecast.

The year's top-rated new cable drama among W18-49, "Army Wives" averaged 3.9 million P2+ and a 3.2 household rating, while scoring a 2.8 among W18-49 and a 3.1 among W25-54.**

Armed with a battalion of critical acclaim, "Army Wives" also became the first major network cable drama in five years to increase its audience in Week Four compared to Week One.

Building upon the success of "Army Wives," Lifetime's bold summer strategy of debuting three new dramas for the same night in the same season continues on Sunday, July 15 when "Side Order of Life" and "State of Mind" premiere at 8 p.m. (ET/PT) and 9 p.m. (ET/PT), respectively.

Filmed on location in Charleston, South Carolina, "Army Wives" stars Emmy(R) Award winner Kim Delaney ("NYPD Blue"), Sally Pressman ("Shark"), Brigid Brannagh ("Over There"), Brian McNamara ("The O.C."), Sterling K. Brown ("Starved"), Wendy Davis ("Commander in Chief"), Drew Fuller ("Charmed") and Catherine Bell ("JAG"). Mark Gordon ("Grey's Anatomy," "Criminal Minds") and The Mark Gordon Company's President of Production, Deborah Spera ("Criminal Minds") serve as executive producers. Jeff Melvoin ("Alias") serves as executive producer and show runner. Katherine Fugate ("The Prince & Me") created the series and also serves as executive producer and writer. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant. "Army Wives" is produced by ABC Studios.

*Airs at 10 p.m. (ET/PT)

**According to Nielsen Fast Nationals

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women and Lifetime Digital (including LifetimeTV.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.


  [june 2007]  


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