[07/10/07 - 03:23 PM]
'Army Wives,' Cable's #1 New Drama Among W18-34, W18-49 and W25-54, Roars to More Triumphs Sunday Night, July 8, Ranking #1 in Primetime for Sixth Consecutive Week Among W25-54
Lifetime spins the numbers for Sunday, July 8.

[via press release from Lifetime]

'Army Wives,' Cable's #1 New Drama Among W18-34, W18-49 And W25-54, Roars to More Triumphs Sunday Night, July 8, Ranking #1 in Primetime for Sixth Consecutive Week Among W25-54

Smash Hit Captures 3.5 Million Viewers and 3.1 Household Rating

- New Poll Finds 'Army Wives' #1 New Cable Series of Summer -

NEW YORK, July 10 -- Continuing its spectacularrecord-setting first year, Lifetime Television's "Army Wives," the most watched series in the network's 23-year history, seized the #1 spot on Sunday, July 8 among W25-54 for the sixth consecutive week during primetime (8-11PM) since its June 3 premiere.

The #1 new cable drama of the year among W18-34, W18-49 and W25-54, the critically acclaimed series also captured 3.5 million viewers along with a 3.1 household rating.

"Army Wives" continues to be a tremendous success online, with Monday traffic on LifetimeTV.com soaring 128% beyond regular daily visits to the show site. As well, "Army Wives" videos accounted for an impressive 47% of LifetimeTV.com total streams in June.

Also underscoring the remarkable water cooler buzz the series has generated in just six weeks, a recently conducted surveyby the respected polling firm ICR found that "Army Wives" is now the #1 favorite new cable series of the summer!*

Building upon the success of "Army Wives," Lifetime's summer strategy of debuting three new dramas for the same night in the same season continues on Sunday, July 15 when "Side Order of Life" and "State of Mind" premiere at 8PM (ET/PT) and 9PM (ET/PT), respectively.

Filmed on location in Charleston, South Carolina, "Army Wives" stars Emmy(R) Award winner Kim Delaney ("NYPD Blue"), Sally Pressman ("Shark"), Brigid Brannagh ("Over There"), Brian *Source: ICR; A nationally representative telephone survey of 416 women 18+ living in cable or satellite homes fielded June 27th - July 1st

McNamara ("The O.C."), Sterling K. Brown ("Starved"), Wendy Davis ("Commander in Chief"), Drew Fuller ("Charmed") and Catherine Bell ("JAG"). Mark Gordon ("Grey's Anatomy," "Criminal Minds") and The Mark Gordon Company's President of Production, Deborah Spera ("Criminal Minds") serve as executive producers. Jeff Melvoin ("Alias") serves as executive producer and show runner. Katherine Fugate ("The Prince & Me") created the series and also serves as executive producer and writer. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant. "Army Wives" is produced by ABC Studios.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women and Lifetime Digital (including LifetimeTV.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE Lifetime

  [july 2007]  


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