"BIG BROTHER 8" DELIVERS ITS LARGEST SUNDAY AUDIENCE OF THE SEASON
This Marks the Third Consecutive Sunday Edition to Hit a New Viewer High Delivery
"Big Brother" Wins its Time Period in Viewers and Key Demos with Week-to-Week Increases
Last night's edition of BIG BROTHER 8 delivered 7.62 million viewers giving the summer series its largest Sunday audience of the season, according to preliminary Nielsen Live Plus same-day ratings for Sunday, Aug. 19.
This marks the third consecutive week BIG BROTHER 8 SUNDAY has hit a season high viewer delivery.
From 8:00-9:00PM, BIG BROTHER SUNDAY 8 was first in households (4.8/08), viewers (7.62m), adults 25-54 (3.3/09), adults 18-49 (2.9/08) and second in adults 18-34 (2.4/08, -0.2 behind FOX).
Compared to last Sunday, BIG BROTHER 8 SUNDAY was up +2% in households (from 4.7/08), +3% in adults 25-54 (from 3.2/09), +4% in adults 18-49 (from 2.8/09), +20% in adults 18-34 (from 2.0/07) and added +100,000 viewers (from 7.52m, +1%).
For the night, CBS was first in households (5.4/09), viewers (8.16m), adults 25-54 (2.7/07) and tied for first in adults 18-49 (2.1/06, with FOX).
Final Sunday ratings will be available on Tuesday.