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[09/26/07 - 10:32 AM]
Cane Raises CBS's Best Series Premiere in the Time Period Since 1999
CBS spins the numbers for Tuesday, September 25.
[via press release from CBS]

"CANE" RAISES CBS'S BEST SERIES PREMIERE IN THE TIME PERIOD SINCE 1999

The Series Premiere Of Cane" Places Second In Its Time Period In Viewers And Key Demos Against Incumbent Dramas And Posts Across-The-Board Increases Over Its Lead-In

CBS Research Estimates All DVR Playback Will Increase Ratings By +9% in Adult 18-49 And By +8% in Adults 25-54

The Season Premiere of "NCIS" Enlists More Viewers than Last Year's Premiere

CANE delivered CBS's best Tuesday series premiere in the time period (10:00-11:00 PM) among viewers since "Judging Amy" on Sept. 21, 1999, according to Nielsen preliminary Live Plus same-day ratings for Tuesday, Sept. 25.

At 10:00 PM, opposite the season premieres of "Law & Order: SVU" and "Boston Legal," CANE was second in its time period in households (7.5/13), viewers (11.12m), adults 25-54 (4.0/10) and adults 18-49 (2.9/08).

CANE improved on its THE UNIT lead-in by +12% in households, +3% in adults 25-54, +4% in adults 18-49 and added +400,000 viewers. Compared to the time period delivery last year, CANE was up +3% in households (from 7.3/12) while adding +120,000 viewers (from 11.00m, +1%).

CBS Research estimates that all DVR playback will increase ratings for CANE by +9% in adults 18-49 and adults 18-34 and by +8% in adults 25-54.

At 8:00 PM, the season premiere of NCIS (P) was second in households (8.7/14), viewers (13.67m), adults 25-54 (4.3/11) while averaging a 3.1/09 in adults 18-49. Compared to last season's premiere (on 9/19/06), NCIS was up +2% in households (from 8.5/13) while adding +180,000 viewers (from 13.49m, +1%).

CBS Research estimates that all DVR playback will increase NCIS ratings by +9% in adults 18-49 and +8% in adults 25-54.

At 9 PM, the season premiere of THE UNIT (P) averaged a 6.7/10 in households with 10.72 million viewers.

CBS Research estimates all DVR playback will boost ratings by +7% in adults 18-49 and adults 25-54.

Final Tuesday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

"CANE" RAISES CBS'S BEST SERIES PREMIERE IN THE TIME PERIOD SINCE 1999

The Series Premiere of "Cane" Places Second in its Time Period in Viewers and Key Demos Against Incumbent Dramas and Posts Across-the-Board Increases Over its Lead-In

CBS Research Estimates All DVR Playback Will Increase Ratings By +9% in Adult 18-49 And By +8% in Adults 25-54

The Season Premiere of "NCIS" Enlists More Viewers than Last Year's Premiere

CANE delivered CBS's best Tuesday series premiere in the time period (10:00-11:00 PM) among viewers since "Judging Amy" on Sept. 21, 1999, according to Nielsen live plus same day ratings for Tuesday, Sept. 25.

At 10:00 PM, opposite the season premieres of "Law & Order: SVU" and "Boston Legal," CANE was second in its time period in households (7.5/13), viewers (11.21m), adults 25-54 (4.0/10) and adults 18-49 (3.0/08).

CANE improved on its THE UNIT lead-in by +12% in households, +3% in adults 25-54, +7% in adults 18-49 and added +510,000 viewers. Compared to the time period delivery last year, CANE was up +3% in households (from 7.3/12) while adding +210,000 viewers (from 11.00m, +2%).

CBS Research estimates that all DVR playback will increase ratings for CANE by +9% in adults 18-49 and adults 18-34 and by +8% in adults 25-54.

At 8:00 PM, the season premiere of NCIS (P) was second in households (8.8/14), viewers (13.89m), adults 25-54 (4.5/11) while averaging a 3.2/09 in adults 18-49. Compared to last season's premiere (on 9/19/06), NCIS was up +4% in households (from 8.5/13) while adding +400,000 viewers (from 13.49m, +3%).

CBS Research estimates that all DVR playback will increase NCIS ratings by +9% in adults 18-49 and +8% in adults 25-54.

At 9:00 PM, the season premiere of THE UNIT (P) averaged a 6.7/10 in households with 10.70 million viewers.

CBS Research estimates all DVR playback will boost the ratings for THE UNIT by +7% in adults 18-49 and adults 25-54.





  [september 2007]  
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· BOSTON LEGAL (ABC)
· CANE (CBS)
· JUDGING AMY (CBS)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· NCIS (CBS)
· UNIT, THE (CBS)




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