[09/27/07 - 04:15 PM]
America's Next Top Model Stays Fierce, Winning Its Time Period and Building Over Last Week and Year Ago
The CW spins the numbers for Wednesday, September 26.

[via press release from The CW]


TOP MODEL and GOSSIP GIRL Combine to Lift The CW to Year-to-Year Growth in Women 18-34, Teens and Female Teens

TOP MODEL Beats Competition in Adults 18-34, Women 18-34, Teens and Female Teens

Facing Tough Premiere Competition, GOSSIP GIRL Wins the Hour in Teen Demos

September 27, 2007 (Burbank, CA) - The CW's hit reality series AMERICA'S NEXT TOP MODEL handily won the 8-9:00p.m. hour, beating all competition in the target demos of adults 18-34 (3.0/10), women 18-34 (4.8/14), teens (3.1/11) and female teens (5.3/19), according to preliminary live plus same day Nielsen ratings for Wednesday, Sept. 26, 2007. TOP MODEL ranked second in the hour among women 18-49 (3.8/10).

The combination of TOP MODEL and GOSSIP GIRL lifted The CW to year-to-year growth on Wednesday night of 3% in women 18-34 (3.6/10), 22% in teens (2.8/10), and 26% in female teens (4.9/17).

Overall, The CW was second on Wednesday night among women 18-34 (3.6/10) and first among teens (2.8/10) and female teens (4.9/17).

TOP MODEL built in its second week, improving on last week's premiere by 7% in adults 18-34, 17% in women 18-34, 6% in women 18-49, 19% in teens and 20% in female teens.

TOP MODEL continued to out-perform its year ago delivery, up 3% in adults 18-34, 12% in women 18-34, 6% in women 18-49 versus the same night a year ago.

At 9 o'clock, GOSSIP GIRL remained the top choice among younger viewers, ranking first in the hour among teens (2.5/9) and female teens (4.5/15).

Despite facing tough series premiere competition this week, GOSSIP GIRL retained 89% of its series debut audience last week in teens, 87% in female teens and 77% in women 18-34 (2.4/6).

GOSSIP GIRL's retention out of TOP MODEL last night was 81% in teens and 85% in female teens.

The CW continued to score in major markets in the network's target demo with "America's Next Top Model" and "Gossip Girl." Among women 18-34, The CW was the number one network on Wednesday in New York, Los Angeles, San Francisco, Boston and Washington, D.C.

  [september 2007]  


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