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[10/09/07 - 03:48 PM]
Monday Night Football: Cable's Biggest Household Audience of 2007
ESPN spins the numbers for Monday, October 8.
[via press release from ESPN]

MONDAY NIGHT FOOTBALL: CABLE'S BIGGEST HOUSEHOLD AUDIENCE OF 2007

MNF: #1 AMONG ALL NETWORKS IN PRIME TIME DELIVERY OF MEN

ESPN.COM NFL CONTENT: 54 MILLION PAGE VIEWS, UP 59% FROM 2006

Monday night's Dallas Cowboys � Buffalo Bills game on ESPN's Monday Night Football earned a 10.0 rating, representing an average of 9,639,000 homes, the most for any show on cable television in 2007. The thrilling 25-24 last-second road victory by Dallas edged the previously most-viewed show, Disney Channel's High School Musical 2 (9,433,000 homes), and averaged 13,028,000 viewers (P2+). (HSM2 retains the top spot for highest average P2+ -- 17,241,000.)

The game led all television networks � broadcast or cable � in prime time delivery of the key male demos (M18-34, M18-49, M25-54), as well as P18-34 and P18-49.

In Buffalo, the game delivered a 12.8 rating on ESPN and a 29.3 rating on WKBW-ABC, for a combined 42.1 rating. In Dallas, the game delivered a 17.2 rating on ESPN and a 17.0 rating on KTXA-IND, for a combined 34.2 rating.

From the kickoff of ESPN's NFL studio programming at 4 p.m. through the conclusion of the game, ESPN delivered 20.6 gross household coverage ratings for its MNF coverage.

ESPN's six NFL games account for the first-, third-, fourth-, fifth-, sixth- and ninth-most-watched shows on basic cable in 2007.

ESPN.com

Also, NFL content on ESPN.com, including �Monday Night Surround,� accessed via computers and mobile devices generated more than 54 million page views from Monday through Tuesday at noon, a 59% increase over the same period last year, according to Web measurement tool HitBox. Additionally, fans viewed football related video on ESPN.com nearly 1.5 million times on Monday alone.

NEXT WEEK ON MNF

Next week on ESPN's MNF, the New York Giants visit the Atlanta Falcons at 8:30 p.m. The day's complete NFL schedule on ESPN:

Time (ET) Program
3:30 p.m. NFL Live
4 p.m. NFL PrimeTime
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter
7 p.m. Monday Night Countdown
8:30 p.m. MNF: New York Giants at Atlanta Falcons
11:30 p.m. SportsCenter





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· MONDAY NIGHT FOOTBALL (ABC)




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