[10/09/07 - 12:36 PM]
Primetime Ratings Report for the Week of October 1, 2007 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of October 1-7.

[via press release from ABC]

Primetime Ratings Report For the week of October 1, 2007 (Based on National Live + Same Day Program Ratings)

For the Second Consecutive Week, ABC Ranks No. 1 in Adults 18-49 and Airs 8 of the Top 20 TV Shows in the Key Sales Demo, the Most for Any Net

ABC Claims the Top 2 Freshman Series During the Week in Both Viewers And Adults 18-49, with "Pushing Daisies" and "Private Practice"

ABC is the No. 1 Net in Adults 18-49 on Monday, Wednesday and Thursday Nights

Monday's Most-Watched TV Show for the Second Week in Row, ABC's "Dancing With the Stars" Continues to Lead its Time Period in Total Viewers and Adults 18-49

ABC's "The Bachelor" Tops NBC's "Journeyman" in Monday's 10 O'clock Hour In Viewers and Adults 18-49, Winning the Time Period Among Women 18-34

ABC's "Cavemen" Opens at No. 1 Tuesday at 8pm with Young Adults and Key Men, Giving ABC its Highest Men 18-34 Rating in the Time Period in Nearly 2 Years

With Strong Lead-in Retention, "Carpoolers" Debuts at No. 1 in Adults 18-34 and Men 18-34, Producing ABC's Best Men Numbers in Time Slot Since Last November

Growing from its Week-Earlier Season Premiere, "Boston Legal" Attracts its Biggest Audience Since October and its Top Adult 18-49 Number Since December �06

ABC's "Pushing Daisies" Opens a Definitive No. 1 in Viewers and Young Adults, The Biggest Series Opening for Any Net in Wednesday's 8 O'clock Hour in 3 Years

"Private Practice" Wins its Time Slot in Adults 18-49, Beating NBC's "Bionic Woman" By 10%, CBS' "Criminal Minds" by 18% and Fox's "Kitchen Nightmares" by 55%

ABC's "Dirty Sexy Money" Beats NBC's "Life" in Wednesday's 10pm Hour, Retaining 97% of its Premiere Adults 18-49 Audience, the Best for Any New Series This Season

ABC's "Ugly Betty" Holds Second to "Survivor" in Viewers and Adults 18-49 And Leads Thursday at 8pm by 32% Among its Core Women 18-34 Audience

Thursday's No. 1 TV Show in Adults 18-49 for the Second Straight Week, ABC's "Grey's Anatomy" Widens Lead Over CBS' "C.S.I." to 19% in the Key Sales Demo

Up Against Veteran Dramas in the 10 O'clock Hour, ABC's Freshman "Big Shots" Dominates in Adults 18-34 for the Second Week Running

Sunday's Top Entertainment Show, "Desperate Housewives" Towers Over its CBS Drama Competition at 9pm by 4.8 Million Viewers and by 127% in Adults 18-49

WEEK No. 2:

For the second consecutive week, ABC qualified as the No. 1 network during primetime (w/o 10/1/07) among Adults 18-49 (3.9/11 � tied w/NBC). ABC once again moved ahead of NBC in actual millions of Adults 18-49 (4.71 million vs. 4.66 million). ABC took a solid second place during the week to CBS in Total Viewers (10.8 million) and ranked No. 1 with Adults 25-54 (4.2/11 � tied w/CBS). ABC was the dominant No. 1 TV network across all key women demographics, holding wide advantages over its closest competitors: W18-34 +34% (3.9/11 vs. 2.9/9 - NBC), W18-49 +30% (4.8/13 vs. 3.7/10 - CBS) and W25-54 +19% (5.6/14 vs. 4.7/12).

Rankings: For the second week in a row, ABC aired 8 of the Top 20 TV shows with Adults 18-49 (more than any other net), including the new season's No. 1 show with "Grey's Anatomy": "Grey's Anatomy" � No. 1, "Desperate Housewives" � No. 4, "Dancing with the Stars-MON" � No. 7, "Private Practice" � No. 12, while "Pushing Daisies," "Brothers & Sisters," "Dancing with the Stars Results-TU" all tied at No. 16 and "Extreme Makeover: Home Edition" � No. 19. The Net placed 3 of the Top 5 most-watched TV shows for the week: "Dancing with the Stars-MON" � No. 2, "Grey's Anatomy" � No. 3 and "Desperate Housewives" � No. 5. ABC claimed the Top 2 freshman series during the week in Total Viewers ("Pushing Daisies" � No. 1 and "Private Practice" � No. 2) and Adults 18-49 ("Private Practice" � No. 1 and "Pushing Daisies" � No. 2). For the second week in a row, ABC garnered 6 of the Top 10 shows of the week in each of the key women demographics (W18-34/W18-49/W25-54).

A note about increasing DVR penetration and year to year rating comparisons: Year to year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 9% during the same point in 2006 up to 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


With "Dancing with the Stars" and "The Bachelor" on the night, ABC ranked as Monday's No. 1 TV network, beating its nearest competition by over 5 million viewers (16.6 million vs. 11.5 million - CBS) and by 15% in Adults 18-49 (4.6/12 vs. 4.0/10 - NBC). It was the second straight week for the Network to lead the evening.

� ABC grew its overall audience from the prior week, held all of its young adult audience (15.2 million & 4.6/12 on 9/24/07), and increased considerably from the corresponding year ago Monday (7.3 million & 3.0/8 on 10/2/06).

"Dancing with the Stars" (8:00-10:02 p.m.)

The most-watched TV show on Monday night for the second week in a row, ABC's "Dancing with the Stars" continued to rank No. 1 in its time period in both Total Viewers (20.2 million) and Adults 18-49 (5.2/13).

� "Dancing with the Stars" produced ABC's largest audience in the time period in more than 6 months � since 3/26/07.

"The Bachelor" (10:02-11:00 p.m.)

Holding second to time period veteran CBS' "C.S.I.: Miami," ABC's "The Bachelor" defeated NBC's "Journeyman" during the 10 o'clock hour by 9% in Total Viewers (8.9 million vs. 8.2 million) and by 6% in Adults 18-49 (3.4/9 vs. 3.2/8). The ABC unscripted series ranked No. 1 in its time slot for the second week in a row among its core audience of Women 18-34 (4.1/11).


With encouraging returns for the series debuts of "Cavemen" and "Carpoolers" followed by solid outings for "Dancing with the Stars the Results Show" and "Boston Legal," ABC took second place on Tuesday night in Adults 18-49 (3.6/10). ABC finished behind only Fox on the evening, which was led by another strong outing for "House" at 9:00 p.m.

"Cavemen" (8:00-8:30 p.m.)

ABC's "Cavemen" opened in the No. 1 position at 8:00 p.m. in Adults 18-49 (3.5/10), Adults 18-34 (2.8/9) and key men: M18-34 (2.9/10) and M18-49 (3.3/10). The new show held second in the slot among viewers (9.2 million), trailing only CBS' time period veteran, "NCIS." "Cavemen" overshadowed its season premiere competition in the half-hour, NBC's "Singing Bee," by 2.6 million viewers and by 52% in Adults 18-49 (NBC = 6.6 million & 2.3/7). "Cavemen" opened with a bigger Adult 18-49 audience than the other high-profile 8:00 p.m. sitcom debut this season, Fox's "Back to You" (3.1/10 on 9/19/07).

� With Men 18-34, "Cavemen" attracted ABC's highest rating in the time period in close to 2 years � since 1/3/06. In Men 18-49 and Men 25-54, the new comedy generated ABC's numbers in the slot since last November � 11/28/06.

"Carpoolers" (8:30-9:00p.m.)

Retaining all of its young adult lead-in, the series premiere of ABC's "Carpoolers" delivered the No. 1 position at 8:30 p.m. among Adults 18-34 (3.0/9) and Men 18-34 (2.8/9). Opposite veteran competition on the other nets in the half-hour, the new ABC comedy delivered a solid second place with Total Viewers (9.1 million) and Adults 18-49 (3.5/9).

� Like its lead-in, "Carpoolers" was a strong draw among young men, offering ABC its top Men 18-34 (2.8/9) and Men 18-49 (3.2/9) ratings in the time period in 10 months � since 11/21/06 and 12/5/06, respectively.

"Dancing with the Stars" (9:00-10:02 p.m.)

In the 9 o'clock hour opposite Fox's "House," ABC's "Dancing with the Stars the Results Show" placed a competitive second in viewers and young adults. "DWTS the Results Show" beat out its unscripted competition in the time period, NBC's "Biggest Loser," by 8.3 million viewers (15.9 million vs. 7.6 million) and by 23% in Adults 18-49 (4.3/10 vs. 3.5/8). Model Albert Reed was the second celebrity to be eliminated from the ABC dance contest this season.

Boston Legal" (10:02-11:00 p.m.)

Holding second to NBC's "Law & Order: SVU" at 10:00 p.m., ABC's "Boston Legal" beat out the second week of CBS' "Cane" by 1.1 million viewers (10.3 million vs. 9.2 million) and by 16% in Adults 18-49 (2.9/8 vs. 2.5/7).

� Growing from its week-earlier season opener, "Boston Legal" attracted the series' biggest audience on the night since last October and matched its top Adult 18-49 number since last December � since 10/24/06 and 12/5/06, respectively.


For the second week in a row, ABC won Wednesday night in Total Viewers (11.7 million) and across each of the key adult demographics: Adults 18-34 (3.5/10), Adults 18-49 (4.2/11) and Adults 25-54 (4.9/12). In the Adult 18-49 sales demo, ABC outpaced second-place CBS (3.4/9) by an impressive 24%.

� ABC claimed the Top 2 TV programs of the night in Adults 18-49, with "Private Practice" � No. 1 and "Pushing Daisies" � No. 2. In addition, for the second straight week "Private Practice" stood as Wednesday's No. 1 program in Adults 18-34 and across all key women demographics.

"Pushing Daisies" (8:00-9:00 p.m.)

The series debut of ABC's "Pushing Daisies" dominated its 8 o'clock time period, leading its nearest competition (NBC) by 1.8 million viewers (13.0 million vs. 11.2 million) and by 54% in Adults 18-49 (4.3/13 vs. 2.8/8). The opening for "Daisies" produced ABC's top numbers in Wednesday's 8 o'clock hour with a scripted series telecast in well over 2 years � since the �05 season finale of "Lost" on 5/25/05.

� In Total Viewers and Adults 18-49, "Pushing Daisies" qualifies as the biggest series opening (any network) in Wednesday's 8 o'clock hour in more than 3 years in both viewers and young adults � since the series debut of ABC's "Lost" on 9/22/04.

"Private Practice" (9:00-10:02 p.m.)

Taking full advantage of a strong compatible lead-in from "Pushing Daisies," ABC's "Private Practice" moved up into the definitive No. 1 position this week in the 9 o'clock hour in Adults 18-49 (4.5/11), beating out NBC's "Bionic Woman" by 10% (4.1/10), CBS' "Criminal Minds" by 18% (3.8/10) and Fox's "Kitchen Nightmares" by 55% (2.9/7). The new ABC series continued to overshadow its competition in the hour and ranks as Wednesday's No. 1 TV program with Adults 18-34 (4.2/11) and across each of the key women demographics: W18-34 (6.1/15), W18-49 (6.6/16) and W25-54 (7.4/16).

� "Private Practice" retained a solid 87% of its week earlier debut Adult 18-49 audience (4.5/11 vs. 5.2/13) and built on its opening numbers with Men 18-34 (2.2/6 vs. 2.1/7) and Teens 12-17 (1.9/6 vs. 1.8/6). It's worth noting that, in the same time period, NBC's "Bionic Woman" retained just 72% of its premiere Adult 18-49 audience (4.1/10 vs. 5.7/14).

"Dirty Sexy Money" (10:02-11:00 p.m.)

ABC's "Dirty Sexy Money" beat out its freshman drama competition during the 10 o'clock hour, topping NBC's "Life" by 10% in Total Viewers (9.6 million vs. 8.7 million) and by 17% in Adults 18-49 (3.5/10 vs. 3.0/8). The new ABC series won its hour among Adults 18-34 (3.0/8), beating both CBS' "CSI: NY" (2.6/7) and NBC's "Life" (2.6/7).

� "Dirty Sexy Money" retained 97% of its week-earlier series debut audience among Adults 18-49 (3.5/10 vs. 3.6/10), representing the strongest Week 1 to Week 2 retention for any new series this season.


For the second week in a row, ABC dominated Thursday among Adults 18-34 (4.7/14) and also ranked No. 1 across all key women demographics: W18-34 (6.8/19), W18-49 (6.9/17) and W25-54 (7.6/18). Additionally, ABC moved up this week into the No. 1 position among Adults 18-49, tying CBS (4.9/13).

"Ugly Betty" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. ABC's "Ugly Betty" took second place to CBS' "Survivor: China" in Total Viewers (9.9 million) and Adults 18-49 (3.4/10-tied w/NBC), drawing 2.2 million more viewers than NBC in the hour ("My Name is Earl"/"30 Rock" = 7.7 million). "Ugly Betty" ranked a dominant No. 1 in the slot in its core audience of Women 18-34, outrunning second-place "Survivor" by 32% (4.5/14 vs. 3.4/10).

"Grey's Anatomy" (9:00-10:02 p.m.)

Thursday's No. 1 TV program in Adults 18-49 for the second week in a row, ABC's "Grey's Anatomy" widened its winning advantage over CBS' "C.S.I." to 19% (7.6/19 vs. 6.4/16), up from 7% the prior week. In addition to leading with Adults 18-49, "Grey's" also beat "C.S.I." and ranked as the No. 1 TV show on Thursday in both Adults 25-54 (8.3/19) and Adults 18-34 (7.3/19).

"Big Shots" (10:02-11:00 p.m.)

Up against veteran dramas on NBC ("ER") and CBS ("Without a Trace"), ABC's "Big Shots" won the 10 o'clock hour for the second week in a row among in Adults 18-34, holding a 25% advantage over its nearest competition (3.5/11 vs. 2.8/8 � NBC). "Big Shots" also delivered the No. 1 position in the time period with Women 18-34 (5.0/14) and Women 18-49 (4.8/13).


"20/20" (10:00-11:00 p.m.)

ABC News' "20/20" turned in its strongest performance in 4 months in both Total Viewers (7.2 million) and Adults 18-49 (2.3/8) � since 5/4/07. The ABC newsmagazine placed second in the hour among Adults 18-49, while winning the time period among Women 18-34 (2.3/8).


ABC delivered a solid second-place finish on Sunday to NFL-fueled NBC in Total Viewers (12.6 million) and Adults 18-49 (4.5/12). In Adults 18-49, ABC topped third-place Fox by 55% (2.9/8) and fourth-place CBS by 80% (2.5/7), even though the latter network enjoyed higher ratings than normal during the opening hour of the night from an NFL overrun into prime.

� ABC's "Desperate Housewives" was again the No. 1 TV entertainment program on Sunday in Total Viewers and Adults 18-49. For the second consecutive week, ABC aired Sunday's Top 3 entertainment programs in the key Adult 18-49 sales demographic, with "Desperate Housewives," "Extreme Makeover: Home Edition" and "Brothers & Sisters."

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite CBS' NFL overrun and NBC's pre-game NFL coverage, the 18th season premiere of ABC's "America's Funniest Home Videos" drew 8.5 million viewers and a 2.6 rating, 8 share among Adults 18-49, beating its entertainment competition in the hour on Fox. The venerable ABC video clip show delivered impressive build throughout its telecast, jumping by 1.6 million viewers (7.7 million to 9.3 million) and by 36% in Adults 18-49 (2.2/7 to 3.0/9) from its first half-hour to its second half-hour.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Facing NBC's NFL coverage, "Extreme Makeover: Home Edition" outpaced its nearest "non-sports" competition during the 8 o'clock hour by 6% in Total Viewers (11.8 million vs. 11.1 million � CBS' "60 Minutes") and by 27% in Adults 18-49 (4.2/11 vs. 3.3/9 � Fox's "The Simpsons-R"/"The Simpsons"). Broad appealing "Home Edition" won its hour across each of the women demographics (W18-34 � 4.3/12, W18-49 � 5.3/14 & W25-54 � 5.8/14), while ranking as the night's No. 1 broadcast program with Kids 2-11 (2.8/8).

"Desperate Housewives" (9:00-10:01 p.m.)

Sunday's No. 1 entertainment show, ABC's "Desperate Housewives" overshadowed its drama competition during the 9 o'clock hour, surpassing CBS' "Cold Case" by 4.8 million viewers (17.8 million vs. 13.0 million) and by 127% in Adults 18-49 (6.8/16 vs. 3.0/7).

"Brothers & Sisters" (10:01-11:00 p.m.)

ABC's "Brothers & Sisters" continued to outdistance its CBS drama competition during Sunday's 10 o'clock hour, leading "Shark" by 5% in Total Viewers (11.9 million vs. 11.3 million) and by 72% in Adults 18-49 (4.3/11 vs. 2.5/6). The sophomore ABC drama ranked a strong No. 1 in the hour across each of the key women demographics: W18-34 (4.7/13), W18-49 (6.2/16) and W25-54 (7.4/18).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 10/1/07, or as dated.

  [october 2007]  

· 20/20 (ABC)
· 30 ROCK (NBC)
· ER (NBC)

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