or


[10/12/07 - 12:50 PM]
Quick Take for Thursday, October 11, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, October 11.

[via press release from ABC]

Quick Take for Thursday, October 11, 2007 (Fast Affiliate Live + Same Day Ratings)

For the Second Straight Thursday, ABC is No. 1 in Adults 18-49, Outpacing Second-Place CBS by 6% in the Key Sales Demographic

Growing Week to Week in Viewers and Adults 18-49, ABC's "Ugly Betty" Takes Second to "Survivor" at 8pm, while Dominating in Adults 18-34 and Women 18-34

Thursday's No. 1 TV Show in Adults 18-49 for the Third Week Running, ABC's "Grey's Anatomy" is Up Week to Week, Surpassing CBS' "C.S.I." by a Strong 28%

Up from the Prior Week, ABC's Freshman "Big Shots" Wins the 10pm Hour In Adults 18-49, Leading its Slot in Adults 18-34 for the Third Consecutive Week

Thursday Night (8:00-11:00 p.m.)

For the second week in a row, ABC qualified as Thursday's No. 1 network in Adults 18-49 (5.0/13). During prime the Network beat out second-place CBS by 6% (4.7/12), third-place NBC by 35% (3.7/10) and fourth-place Fox by 138% (2.1/5). ABC took first place the night for the third straight week in Adults 18-34 (5.0/15) and across all key women demographics: W18-34 (7.4/20), W18-49 (7.3/18) and W25-54 (7.9/18).

� ABC's Thursday delivery was up week to week in viewers (12.8 million vs. 12.3 million) and Adults 18-49 (5.0/13 vs. 4.9/13), as each of its programs on the evening posted gains over the previous week.

"Ugly Betty" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. ABC's "Ugly Betty" earned second place to CBS' "Survivor: China" in Total Viewers and Adults 18-49, outdrawing NBC's comedies in the hour ( "My Name is Earl"/"30 Rock") by 3.2 million viewers (10.4 million vs. 7.2 million) and by 13% in Adults 18-49 (3.5/10 vs. 3.1/9). "Betty" beat its nearest competition in time period by 21% in Adults 18-34 (3.4/11 vs. 2.8/9 � CBS and NBC tied) and by 49% among its core audience of Women 18-34 (5.2/15 vs. 3.5/10 � CBS).

� "Betty" was up week to week in both Total Viewers (10.4 million vs. 9.9 million) and Adults 18-49 (3.5/10 vs. 3.4/10).

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 TV program in Adults 18-49 for the third week running, ABC's "Grey's Anatomy" outdelivered CBS' "C.S.I." by 28% (7.7/18 vs. 6.0/14), its biggest winning advantage yet this season. In addition to leading with Adults 18-49, "Grey's" also stood as Thursday's No. 1 TV show in both Adults 25-54 (8.1/18) and Adults 18-34 (7.9/20).

� "Grey's Anatomy" increased from the prior week in Total Viewers (18.6 million vs. 18.5 million) and Adults 18-49 (7.7/18 vs. 7.6/19).

"Big Shots" (10:00-11:00 p.m.)

Up against veteran dramas on NBC ("ER" � 3.4/9) and CBS ("Without a Trace" � 3.6/10), ABC's freshman "Big Shots" (3.9/11) ranked No. 1 during 10 o'clock hour in Adults 18-49 for the first time. For the third consecutive week, "Big Shots" was the time period leader among in Adults 18-34, holding a 28% advantage over its nearest competition (3.7/11 vs. 2.9/9 � NBC). The new ABC drama also held the No. 1 position in the slot across key women: W18-34 (5.4/15), W18-49 (5.5/14) and W25-54 (6.0/14).

� "Big Shots" grew its audience week to week in Total Viewers (9.3 million vs. 8.2 million) and Adults 18-49 (3.9/11 vs. 3.6/10).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 9% at this time last year up to 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 10/11/07.





  [october 2007]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· BIG SHOTS (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· MY NAME IS EARL (NBC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)









most recent ratings | view all posts
[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.

[11/19/14 - 08:52 AM]
"Marry Me" Jumps 23% Versus Its Prior Telecast in 18-49 Rating
NBC spins the numbers for Tuesday, November 18.

[11/19/14 - 08:39 AM]
Tuesday's Broadcast Ratings: CBS Claims Top Spot in Viewers, Demos
The news marks the Eye's first victory on the night among adults 18-49 this season.

[11/19/14 - 08:30 AM]
ABC's "SHIELD" Builds to Its Biggest Audience in 5 Weeks
ABC spins the numbers for Tuesday, November 18.

[11/18/14 - 03:05 PM]
Discovery Channel's "Fast N' Loud" Grabs Season High in Persons and Men on Monday
Discovery spins the numbers for Monday, November 17.

[11/18/14 - 02:09 PM]
"Monday Night Football" Helps ESPN Win the Night among Key Male and Adult Demos
ESPN spins the numbers for Monday, November 17.

[11/18/14 - 12:59 PM]
"Homeland" & "The Affair" Deliver Their Best Time Period Ratings and Total Nights of the Season on Sunday
Showtime spins the numbers for Sunday, November 16.