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FINAL LIVE PLUS SEVEN DAY RATINGS REVEAL CBS AS PREMIERE WEEK WINNER IN VIEWERS
CBS Wins Premiere Week For The Sixth Consecutive Season
Live Plus Seven Ratings Boost CBS By +6% in Viewers and +9% in Adults 18-49
15 Prime Time Shows Gain 1 Million Viewers or More From Previously Reported
Live Plus Same Day Ratings - CBS Has 7 (More Than Any Other Network)
"CSI" (#2, tie) "CSI: Miami" (#5, tie), "Criminal Minds" (#5 tie),"Numb3rs" (#9) and "NCIS," "CSI: NY" and "Cane" (All Tied at #10) Are Among the Largest Lift Beneficiaries Among Viewers
CBS's "CSI" (#2, tie), "Criminal Minds" (#6, tie), "CSI: Miami" (#6, tie) and "Numb3rs" (#10, tie) Post the Network's Largest Adult 18-49 Ratings Lift
Big Four-Network Adult 18-49 Ratings Increase By +8% Over Live Plus Same Day
CBS is the official winner of premiere week in viewers for the sixth consecutive season, according to final Nielsen live plus seven day ratings for the week ending Sept. 30.
The live plus seven day ratings, which include all DVR playback within seven days of its live broadcast, moves CBS ahead of ABC which was the reported winner earlier based on live plus same day ratings.
CBS's originally reported premiere week live plus same day ratings were boosted by +6% in viewers and +9% in adults 18-49 (more than NBC and ABC) with live plus seven day playback included.
With live plus seven day playback included, 15 primetime shows received lifts of one million viewers or more including seven on CBS - more than any other network. They included CSI (2, tie), CSI: MIAMI (#5, tie), CRIMINAL MINDS (#5, tie), NUMB3RS (#9) and NCIS, CSI: NY and CANE (all tied at #10).
Among adults 18-49, CSI (#2, tie), CRIMINAL MINDS (#6, tie), CSI: MIAMI (#6, tie) and NUMB3RS (#10, tie) were among the Network's programs that benefited by the greatest lift.
Overall, the Big Four networks premiere week viewer delivery increased by +5% while adult 18-49 ratings increased by +8% over the reported live plus same day ratings.
PRIMETIME - DVR PLAYBACK RANK - 2007-08
PREMIERE WEEK
Source: NTI/NHI, (9/24/2007 - 9/30/2007)
Lifts
Viewers A2554 A1849 Viewers A2554 A1849
CBS 12,535 4.7 3.7 +6% +7% +9%
NBC 10,506 4.6 4.2 +6% +7% +8%
ABC 12,431 4.9 4.1 +4% +7% +5%
FOX 7,335 3.1 3.0 +6% +7% +11%
CW 2,935 1.1 1.2 +6% +10% +9%
4-Net 42,807 17.3 15.0 +5% +7% +8%
Ad Supp
Basic Cable 46,381 16.2 15.7 +1% +1% +2%
PRIMETIME - DVR PLAYBACK RANK - 2007-08 WEEK #1 (Viewers)
Source: NTI/NHI, (9/24/2007 - 9/30/2007)
Program Title Net Viewer Lifts
Grey's Anatomy ABC +2.0 m
CSI CBS +1.9 m
Heroes NBC +1.9 m
House FOX +1.9 m
CSI: MIAMI CBS +1.2 m
CRIMINAL MINDS CBS +1.2 m
Bionic Woman NBC +1.2 m
Office NBC +1.2 m
NUMB3RS CBS +1.1 m
Journeyman NBC +1.0 m
NCIS CBS +1.0 m
Private Practice ABC +1.0 m
CSI: NY CBS +1.0 m
CANE CBS +1.0 m
Desperate Housewives ABC +1.0 m
DVR PLAYBACK RANK - 2007-08 WEEK #1 (Adults 18-49)
Source: NTI/NHI, (9/24/2007 - 9/30/2007)
Program Title Net A18-49 Lift
Heroes NBC +1.1
CSI CBS +1.0
Grey's Anatomy ABC +1.0
House FOX +0.9
Office NBC +0.8
Bionic Woman NBC +0.6
CRIMINAL MINDS CBS +0.6
CSI: MIAMI CBS +0.6
Private Practice ABC +0.6
Desperate Housewives ABC +0.5
Journeyman NBC +0.5
NUMB3RS CBS +0.5
Ugly Betty ABC +0.5
Family Guy FOX +0.5
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