or


[01/04/08 - 01:01 PM]
'The Celebrity Apprentice' Is Thursday's #1 Show in 18-49 and the #1 Primetime Entertainment Telecast of the Week to Date
NBC spins the numbers for Thursday, January 3.
[via press release from NBC]

'THE CELEBRITY APPRENTICE' IS THURSDAY'S #1 SHOW IN 18-49 AND THE #1 PRIMETIME ENTERTAINMENT TELECAST OF THE WEEK TO DATE

'CELEBRITY APPRENTICE' DEBUT WINS ITS SLOT IN ADULTS 18-49, ADULTS 25-54 AND ALL KEY-ADULT FEMALE DEMOS VERSUS THE ORANGE BOWL

THE LAUNCH OF 'CELEBRITY APPRENTICE' SCORES THE HIGHEST 18-49 RATING FOR ANY DEBUT IN THE'APPRENTICE' FRANCHISE SINCE SEPTEMBER 2005 AND BIGGEST OVERALL VIEWERSHIP FOR AN 'APPRENTICE' DEBUT SINCE JANUARY 2005

'DEAL OR NO DEAL' AND 'ER' ALSO POST STRONG NUMBERS, TOPPING ALL NON-SPORTS COMPETITION

BURBANK, Calif. � January 4, 2008 � Paced by the strong debut of "The Celebrity Apprentice," which is currently the #1 entertainment telecast of the week to date in adults 18-49, NBC ranked #1 on Thursday night in adults 18-49, tied with Fox's Orange Bowl coverage, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-10:01 p.m. ET, the debut of "The Celebrity Apprentice" (4.5 rating, 11 share in adults 18-49, 11.0 million viewers overall) won its time period in adults 18-49, adults 25-54 and all key adult-female demographics and delivered the #1 rating of the night in adults 18-49.

Versus NBC's 3.3 rating in this time period on the same night last season, "Celebrity Apprentice" is up 36 percent. In total viewers, "Celebrity Apprentice" improved the time period by 67 percent versus the same night last year (11.0 million vs. 6.6 million). "Celebrity Apprentice scored NBC's top 18-49 rating in the time period since October 18.

From half-hour to half-hour, "The Celebrity Apprentice" grew by 9 percent in 18-49 rating (to a 4.7/12 from a 4.3/11) and by 6 percent in total viewers (to 11.3 million from 10.7 million)

The new series launched with the highest 18-49 rating for a premiere in the "Apprentice" franchise since the debut of "The Apprentice 4" on September 22, 2005. In total viewers, last night's "Celebrity Apprentice" attracted the biggest overall audience for an "Apprentice" premiere since "The Apprentice 3" debuted on January 20, 2005.

From 8-9 p.m. ET, NBC's "Deal or No Deal" (3.7/10 in 18-49, 13.3 million viewers overall) was the hour's #1 non-sports choice in adults 18-49 and other key demographics and ranked #1 outright in total viewers.

From 10:01-11 p.m. ET, "ER" (3.6/10 in 18-49, 9.6 million viewers overall) was the #1 non-sports choice in the time period in adults 18-49 and most other key demos and ranked #1 outright among women 18-49 and women 25-54.

Preliminary 18-49 averages for Thursday night are: NBC and Fox, 4.0/10; CBS, 2.6/7; ABC, 1.8/5; CW, 0.8/2. In overall total viewers, January 3 preliminary results are: Fox and NBC, 11.3 million; CBS, 10.9 million; ABC, 5.4 million; CW, 2.2 million

Note that all national ratings are "live plus same day" unless otherwise indicated.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPDATE: 'THE CELEBRITY APPRENTICE' IS THURSDAY'S #1 SHOW IN 18-49 AND THE #1 PRIMETIME ENTERTAINMENT TELECAST OF THE WEEK TO DATE

'CELEBRITY APPRENTICE' DEBUT WINS ITS SLOT IN ADULTS 18-49, ADULTS 25-54 AND KEY-ADULT FEMALE DEMOS VERSUS THE ORANGE BOWL

THE LAUNCH OF 'CELEBRITY APPRENTICE' SCORES THE HIGHEST 18-49 RATING FOR ANY DEBUT IN THE'APPRENTICE' FRANCHISE SINCE SEPTEMBER 2005 AND BIGGEST OVERALL VIEWERSHIP FOR AN 'APPRENTICE' DEBUT SINCE JANUARY 2005

'DEAL OR NO DEAL' AND 'ER' ALSO POST STRONG NUMBERS, TOPPING ALL NON-SPORTS COMPETITION

BURBANK, Calif. � January 4, 2008 � NBC's Thursday was paced by the strong debut of "The Celebrity Apprentice," which is currently the #1 entertainment telecast of the week to date in adults 18-49, according to updated "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-10:01 p.m. ET, the debut of "The Celebrity Apprentice" (4.5 rating, 11 share in adults 18-49, 11.1 million viewers overall) won its time period in adults 18-49, adults 25-54 and among women 18-49 and 25-54. "Celebrity Apprentice" delivered the #1 rating of the night in adults 18-49.

Versus NBC's 3.3 rating in this time period on the same night last season, "Celebrity Apprentice" is up 36 percent. In total viewers, "Celebrity Apprentice" improved the time period by 68 percent versus the same night last year (11.1 million vs. 6.6 million). "Celebrity Apprentice" scored NBC's top 18-49 rating in the time period since October 18.

From half-hour to half-hour, "The Celebrity Apprentice" grew by 9 percent in 18-49 rating (to a 4.7/12 from a 4.3/11) and by 6 percent in total viewers (to 11.4 million from 10.7 million)

The new series launched with the highest 18-49 rating for a premiere in the "Apprentice" franchise since the debut of "The Apprentice 4" on September 22, 2005. In total viewers, last night's "Celebrity Apprentice" attracted the biggest overall audience for an "Apprentice" premiere since "The Apprentice 3" debuted on January 20, 2005.

From 8-9 p.m. ET, NBC's "Deal or No Deal" (3.7/10 in 18-49, 13.4 million viewers overall) was the hour's #1 non-sports choice in adults 18-49 and other key demographics and ranked #1 outright in adults 25-54 and total viewers.

From 10:01-11 p.m. ET, "ER" (3.6/10 in 18-49, 9.4 million viewers overall) was the #1 non-sports choice in the time period in adults 18-49 and most other key demos and ranked #1 outright among women 18-49 and women 25-54.

Updated 18-49 averages for Thursday night are: Fox 4.1/11; NBC 4.0/10; CBS, 2.5/7; ABC, 1.8/5; CW, 0.8/2. In overall total viewers, January 3 updated results are: Fox, 11.6 million; NBC, 11.3 million; CBS, 10.7 million; ABC, 5.4 million; CW, 2.2 million

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [january 2008]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE (NBC)
· DEAL OR NO DEAL (CNBC)
· ER (NBC)




most recent ratings | view all posts
[04/15/25 - 08:34 AM]
Chicago Cubs vs Los Angeles Dodgers on ESPN's "Sunday Night Baseball" Is Most-Watched MLB Game of Season Across All Platforms
The broadcast peaked at 9:30 p.m. ET with 2,445,000 viewers.
[04/15/25 - 08:24 AM]
ESPN Earns Its Best Nielsen Q1 Viewership Since 2017, Further Cementing a Stellar Start to 2025
In addition, ESPN's average-minute-audience was up 22% overall and 15% in the Persons 18-49 demo from Nielsen Q1 in 2024.
[04/12/25 - 01:47 PM]
ESPN's Masters Tournament Second Round Coverage Averages 3.1 Million Viewers; Peaks at 3.4M
The audience was up considerably from Thursday's first round, which averaged 2.3 million viewers.

[04/11/25 - 02:36 PM]
ESPN's First Round Masters Tournament Coverage Averages 2.3 Million Viewers
The coverage aired from 3-7:23 p.m. ET and was the most-viewed sports program for the day across all broadcast and cable networks.
[04/11/25 - 01:06 PM]
Max Original "The Pitt" Concludes Its Freshman Season Averaging Over 10 Million Global Viewers Per Episode
The first episode has tallied 16.2 million global viewers thus far.
[04/10/25 - 09:45 AM]
Paramount+'s New Hit "MobLand" Surges with 8.8 Million Global Viewers; Biggest Series Launch Ever on the Service Up +298% from Premiere Day
The new global crime series premiered Sunday, March 30, exclusively on Paramount+ in the U.S., Canada, the U.K. and Australia and will be coming to other P+ international markets soon.
[04/09/25 - 11:31 AM]
ESPN Wraps Up Successful 2024-25 Women's College Basketball Campaign
The national title bout between No. 2 UConn and No. 1 South Carolina scored 8.6 million viewers, the third most-viewed women's college basketball championship game on ESPN platforms and up 76% from the last time the teams played for the title in 2022.
[04/08/25 - 12:01 PM]
Netflix Top 10 Week of March 31: "Adolescence" Leads Top 10 Charts Again, Jumps to No. 4 on Most Popular
Documentary series "Gone Girls: The Long Island Serial Killer," from two-time Academy Award-nominated and Emmy-winning director Liz Garbus, also made a strong debut, arriving at No. 2 on the English TV list with 13 million views in its first week.
[04/07/25 - 02:20 PM]
ABC Scores Third Most-Watched NCAA Women's Championship Ever on ESPN Platforms
The telecast averaged 8.5 million viewers and peaked at 9.8 million viewers.
[04/07/25 - 11:56 AM]
"The White Lotus" Finale Episode Draws 6.2 Million U.S. Sunday Night Viewers, Breaking Viewership Records for Third Consecutive Week
Sunday's season finale episode performed an astounding 51% higher than the Season 2 finale (4.1 million U.S. viewers).

[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.
[04/02/25 - 10:49 AM]
"The Rookie" Shoots to Multiplatform Season Highs in Both Total Viewers and Adults 18-49
On linear, "The Rookie" was the No. 1 program of the night among Adults 18-49 (0.48 - tied), and helped propel ABC to a win the night in both Total Viewers (4.68 million) and Adults 18-49 (0.39 rating).

[04/01/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw double-digit increases on the previous week in Adults 25-54 and Adults 18-49.
[04/01/25 - 12:01 PM]
Netflix Top 10 Week of March 24: "Adolescence" Drives the Conversation with Another Week at No. 1
Plus, fans were determined to crack the case in "The Residence," the Uzo Aduba-starring whodunit, which held strong at No. 2 in English TV (8.8 million views).
[04/01/25 - 10:30 AM]
10 CBS Series Deliver 10 Million or More Viewers in Live+35 Multiplatform Viewing
Three other series generated nearly 8 million or more viewers with 35 days of multiplatform viewership.