[01/15/08 - 04:30 PM]
VH1 Scores Again with Record-Breaking Debuts of Sophomore Series 'Rock of Love 2 with Bret Michaels' and 'Scott Baio Is 46 ... and Pregnant'
VH1 spins the numbers for Sunday, January 13.

[via press release from VH1]

VH1 Scores Again With Record-Breaking Debuts of Sophomore Series 'Rock of Love 2 with Bret Michaels' and 'Scott Baio is 46 ... And Pregnant'

'Rock of Love 2 with Bret Michaels' Attracts 3.7 Million Viewers and 'Scott Baio is 46 ... And Pregnant' Attracts 1.6 Million Viewers

NEW YORK, Jan. 15 -- VH1 kicks-off 2008 with a bang! Returning series, "Rock of Love 2 with Bret Michaels" and "Scott Baio is 46 ... And Pregnant" break ratings records and catapult VH1 to another successful Sunday night of most-watched television.

Sunday night's (1/13) 9:00 PM season two premiere of "Rock of Love with Bret Michaels" scored a 2.6 in the key P18-49 demo, up +166% from the first season's premiere. The episode in which Poison front-man Bret Michaels met his new batch of ladies attracted 3.7 million total viewers and 2.9 million viewers 18-49. "Rock of Love 2" was also the night's most watched cable program among P18-49 viewers and ranks among VH1's top 10 telecasts in the network's history.

During this season of "Rock of Love 2," Michaels will put these 20 new women through various challenges, which include a talent show, Mud Bowl 2, rodeo, custom chopper & video vixen challenges. The ladies that succeed in these challenges will join Michaels on some wild and exclusive excursions, while those who can't hang like true backstage VIPs will be escorted out in bona fide rock star fashion.

Then at 10:00 PM, the second season premiere of "Scott Baio is 46 ... And Pregnant" scored the series' highest rating of all time with a 1.2 P18-49 rating, up +35% from the first season premiere. The episode attracted 1.6 million total viewers and 1.3 million viewers in the P18-49 demo.

"Scott Baio is 46 ... And Pregnant" finds Scott struggling to come to terms with impending fatherhood. Having just learned Renee is pregnant, Scott calls his entourage, Steve Cuccio, Jason Hervey, and Johnny V for a late night meeting at Braemar Country Club where he confesses that he believes his life is over and shares with them his uncertainties about becoming a father. The boys try their best to cheer him up, but in the end Scott's old life coach, Doc Ali, once again saves the day by setting him up with a 'Daddy's 2 B' Class to help him deal with his worries.

These two ratings triumphs come on the heels of the tremendous debut of the VH1 original series "Celebrity Rehab with Dr. Drew" last Thursday night. That series premiere scored an impressive 1.4 rating in the key 18-49 demo, attracting 1.8 million total viewers and 1.5 million P18-49 viewers. The hour-long premiere episode also ranked #1 for the night on basic cable among viewers 18-49 and more than doubled (+128%) the 4Q07 time period average.

VH1's "Rock of Love with Bret Michaels" is created and executive produced by Mark Cronin and Cris Abrego for Mindless Entertainment and 51 Pictures, who also produce the record-breaking "Flavor of Love," "Charm School," "I Love New York," "The Surreal Life," "My Fair Brady," and "Gotti's Way." Ben Samek also executive produces for the company. The production teams' programming launched VH1 into their highest ratings ever and their ratings continue to outperform their previous successes. Jeff Olde, Jill Holmes, Kristen Kelly, Leah Horwitz and Michael Hirschorn oversee the series for VH1.

"Scott Baio is 45... And Single" was created by Eric Bischoff and Jason Hervey of Bischoff Hervey Entertainment who serve as executive producers along with Scott Baio. Executive producers for 3 Ball Productions are JD Roth, Todd A. Nelson and Adam Greener. Jeff Olde, Claire McCabe and Michael Hirschorn oversee the series for VH1.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live, events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital services including VH1 Classic and VH1 Soul. Connect with VH1 at http://www.VH1.com.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

* all data from Nielsen Media Research.


  [january 2008]  


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