TV LAND SCORES MOST-WATCHED MONTH EVER
Network Boasts Double Digit Gains among A25-54 and Total Viewers
New York, NY, January 29, 2008 � TV Land scored its most-watched month ever across several key categories for January 2008, according to Nielsen Media Research (12/31/07-1/27/08). The successful launch of new acquisition Just Shoot Me!, the network's regularly scheduled "Friday Night Movies" which included a telecast of The Jerk and "The Beverly Hillbillies New Year's Eve Marathon" led the network to score double-digit gains in rating and delivery among its target A25-54, core A40-54 audience and total viewers in total day.
In total day, TV Land posted a 0.4/382,000 among A25-54, up +33% in rating and +33% in delivery over YAGO. The network attracted an average of 782,000 total viewers, up +18% over January 2007. Among its core audience, A40-54, the network scored a 0.5/279,000, representing a rise of +25% in rating and +29% in delivery over last year. In prime time, TV Land posted a 0.4/460,000, up+3% in delivery over last year, and among A40-54, the network averaged a 0.6/336,000. Additionally, TV Land attracted an average of over 1 million total viewers.
TV Land's January highlights include:
TV Land rang in the new year with impressive numbers for The Beverly Hillbillies Best Dang Marathon (Monday, December 31 from 6 p.m. � Tuesday, January 1, 9 p.m., all times ET/PT), averaging a 0.6/587,000 among A25-54, up +100% in rating and +80% in delivery over the same time period last year. TV Land averaged over 1 million total viewers, an increase of +59% over YAGO. Among its core audience of Adults 40-54, TV Land averaged a 0.9/494,000, representing a rise of +90% in rating and +98% in delivery over last year. Additionally, Tuesday's telecast of the series was the channel's highest total day rating among A25-54 since September 3, 2006 (The Jeffersons Labor Day marathon).
TV Land's "Friday Night Movies" witnessed huge success with Steve Martin's 1979 comedy movie, The Jerk, giving TV Land its most-watched theatrical movie ever � averaging 1.2 million total viewers � on Friday, January 11th while also notching the most-watched theatrical film to date among the network's target A25-54 and core A40-54 audiences. "Friday Night Movies" is seen every Friday on TV Land from 10P � Midnight (ET/PT).
The "Just Shoot Me! Launch Party" (January 26 and January 27th, 9 p.m. � 6 a.m.), an 18-hour event to celebrate the series joining the network, scored double-digit gains in rating and delivery among its target A25-54 audience and core A40-54 audience. The marathon also secured double-digit gains among total viewers. The series posted a 0.4/373,000, up +33% in rating and +38% in delivery over last year. TV Land averaged 624,000 total viewers, an increase of +12% over YAGO. And among its core A40-54 audience, Just Shoot Me! posted a 0.5/249,000, a +25% increase in rating and up +26% in delivery.
TVLand.com is setting records for January 2008 as the site's Full Episode Streams section is witnessing its best month ever. Viewers are flocking to the site to catch full episodes of The Beverly Hillbillies, The Andy Griffith Show and Gunsmoke. Streams are up +61% over the previous month of December with the largest gains coming from The Andy Griffith Show, up +25% and Gunsmoke, up +49% over December 2007. Additionally, page views for TVLand.com are pacing +25% over the previous month and +21% higher than YAGO, and time spent on the site has also generated double digit increases, up +25% over the previous month to its best month yet.
TV Land and all related logos and titles are trademarks of Viacom International Inc.
TV Land continues to build the ultimate entertainment brand on all platforms for consumers in their 40s and 50s. Armed with a slate of original programming, newly acquired classic and contemporary TV, hit movies and its redesigned website -- TVLand.com -- the network is uniquely positioned to superserve the first generation of Americans who grew up alongside television. The network's program mix features original programming, popular dramas, sitcoms and westerns in a fun-filled, pop culture environment featuring a roster of popular shows including All in the Family, M*A*S*H, The Andy Griffith Show and Just Shoot Me!, which joined TV Land in January, 2008. In the coming months, the network will roll out a slate of new original series' such as High School Reunion, She's Got The Look, Family Foreman and The Big 4-0. TVLand.com, the network's Emmy Award-winning website, is devoted to all aspects of entertainment including TV, music and movies and features full-length episodes, a movie trailer database and over a dozen radio stations. TV Land is now seen in over 90 million U.S. homes.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC,MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.