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[03/18/08 - 01:57 PM]
The Price Is Still Right on Friday Night
CBS spins the numbers for the week of March 10-16.

[via press release from CBS]

THE PRICE IS STILL RIGHT ON FRIDAY NIGHT

"The Price is Right Primetime" Wins Its Time Period for the Fourth Consecutive Week and is the Night's Top Program in All Key Measures

"Survivor: Micronesia" Is First in its Time Period in Viewers, Adults 18-49 and Adults 25-54

Two Original Episodes of "The New Adventures of Old Christine" and "Two and a Half Men" Rebroadcast Lead CBS to its First Monday Win Among Adults 18-49 Since December

THE PRICE IS RIGHT PRIMETIME continued its Friday winning streak, placing first in all key measures, SURVIVOR: MICRONESIA claimed a time period win, and CBS placed first on Monday in adults 18-49 behind two original episodes of THE NEW ADVENTURES OF OLD CHRISTINE, according to live plus same day Nielsen ratings for the week ending March 16, week 25 of the 2007-2008 television season.

For the week in viewers: CBS (7.61m), FOX (11.28m), NBC (7.51m) and ABC (6.07m). Season-to-date, CBS is second in viewers (10.54m), behind FOX (11.51m) and ahead of ABC (9.24m) and NBC (8.55m).

For the week in households: CBS (5.0/08), FOX (6.8/11), NBC (5.0/08) and (4.0/07). Season-to-date, CBS is second (6.7/11), just behind FOX (6.8/11, -1%) and +12% ahead of ABC (6.0/10) and +24% ahead of NBC (5.4/09).

For the week in key demographics, CBS was tied for second in adults 25-54 (2.7/07, with NBC) and averaged a 2.1/06 in adults 18-49. Season-to-date, CBS is second in adults 25-54 (3.8/09) and tied for third in adults 18-49 (3.0/08, with NBC and -0.1 behind ABC).

CBS's Weekly Highlights:

- Monday, CBS was first in households (6.1/10), adults 25-54 (3.8/09), adults 18-49 (2.9/08) and second in viewers (9.30m, -0.02m behind NBC). This is CBS's first Monday win in households since January 14, 2008 and in both adults 18-49 and adults 25-54 since December 17, 2007.

? THE NEW ADVENTURES OF OLD CHRISTINE 8:30PM SPECIAL (S) (4.8/08, 7.38m) was first in adults 25-54 (3.5/09) and tied for first in adults 18-49 (2.7/07, with ABC).

? TWO AND A HALF MEN (R) was first in households (7.6/12), viewers (11.82m), adults 25-54 (5.1/12) and adults 18-49 (3.8/10). TWO AND A HALF MEN was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.

? THE NEW ADVENTURES OF OLD CHRISTINE was first in adults 25-54 (4.4/10), adults 18-49 (3.4/08), second in households (6.3/10) and viewers (9.62m).

? SURVIVOR: MICRONESIA was first in households (7.9/13), viewers (13.22m), adults 25-54 (5.2/14) and adults 18-49 (4.3/13). Compared to last week, SURVIVOR: MICRONESIA was up +8% in both households (from 7.3/11) and adults 18-49 (from 4.0/10), +6% in adults 25-54 (from 4.9/11) and added +580,000 viewers (from 12.64m, +5%).

? THE PRICE IS RIGHT PRIMETIME was first in households (5.2/10), viewers (8.14m), adults 25-54 (2.4/08) and adults 18-49 (1.9/07). THE PRICE IS RIGHT PRIMETIME is the night's #1 program in households, viewers, adults 25-54 and tied with "House" as the #1 program in adults 18-49. THE PRICE IS RIGHT PRIMETIME has placed first in its time period every week this season.

? BIG BROTHER 9 SUNDAY (7:59-8:58PM) posted a 4.1/07 with 6.28m viewers, 2.9/07 in adults 25-54, 2.3/06 in adults 18-49 and 1.8/05 in adults 18-34. Compared to last week's broadcast, BIG BROTHER 9 SUNDAY was up +7% in adults 25-54 (from 2.7/06), +5% in adults 18-49 (from 2.2/06), +6% in adults 18-34 (from 1.7/05) and even in households. BIG BROTHER 9 SUNDAY posted season highs in adults 25-54 and matched season highs in both households and adults 18-49.

CBS top programs of the week: #3 SURVIVOR: MICRONESIA (an average of 13.22m viewers), #7 TWO AND A HALF MEN (R) (11.82m), #9 60 MINUTES (11.30m), #10 CSI: CRIME SCENE INVESTIGATION (R) (11.23m), #12 CSI: MIAMI (R) (10.24m), #14 WITHOUT A TRACE (R) (9.78m), #16 THE NEW ADVENTURES OF OLD CHRISTINE (9.62m), #22 NCIS (R) (8.51m), #24 THE PRICE IS RIGHT PRIMETIME (8.14m) and #26 COLD CASE (R) (8.10m).





  [march 2008]  
S
M
T
W
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F
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· 60 MINUTES (CBS)
· BIG BROTHER (CBS)
· COLD CASE (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· HOUSE (FOX)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· WITHOUT A TRACE (CBS)





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