or


[03/26/08 - 12:13 PM]
TBS Scores Ad-Supported Cables Best-Ever First-Quarter Delivery of Adults 18-34 in Primetime; TBS Beats Traditional Young-Adult Programmers MTV and the Cw
Turner spins the first quarter numbers for TBS, TNT and truTV.

[via press release from Turner]

TBS Scores Ad-Supported Cables Best-Ever First-Quarter Delivery of Adults 18-34 in Primetime; TBS Beats Traditional Young-Adult Programmers MTV and The CW

March 26, 2008

The power of the Turner Entertainment Networks portfolio is on full display as TBS, TNT and truTV score major victories in Q1 2008. Leading the pack, TBS got the year off to a roaring start � roaring with laughter, that is � with ad-supported cable's best-ever Q1 delivery in primetime among adults 18-34. In achieving that record and ranking #1 in the demo for the quarter, TBS beat out not only its cable competition, including young-skewing MTV, but also broadcast network The CW. In an incredible show of strength with younger viewers, TBS sliced its primetime median age five years to 33, a remarkable feat in today's television market. TBS's median age is now younger than all five major broadcast networks, including The CW.

Meanwhile, TBS's sister networks scored strong numbers in Q1 2008, with truTV (formerly Court TV) enjoying its best quarter ever among viewers and adults 25-54. TNT ranked as ad-supported cable's #1 network for the quarter in total-day delivery of adults 18-49 and adults 25-54.

"We are proud that our hard work positioning, programming and promoting these three networks has paid off tremendously," said Steve Koonin, president of Turner Entertainment Networks. "TBS's dynamic success during the first quarter shows how our smart, funny lineup is really resonating with today's young adults, who are picking TBS over broadcast fare."

Koonin continued, "truTV continues to chalk up its best numbers ever, thanks to its new branding and revamped line-up. And, with each passing quarter, TNT solidifies its ongoing status as cable's drama powerhouse, with another first-place finish in total day and growth across the board."

Q1 2008 ratings highlights for TBS:

* TBS will finish the quarter with ad-supported cable's best-ever Q1 performance in primetime among adults 18-34 (700,000 to date).

* TBS's Q1 2008 primetime delivery of adults 18-34 outranks such young-skewing networks as cable's MTV and broadcast's The CW.

* TBS is experiencing extraordinary primetime growth in Q1 2008, with adults 18-34 up 33%; adults 18-49 up 19%; viewers up 17%; and households up 15%. Among adults 18-34 and adults 18-49, TBS's primetime delivery is a Q1 personal best for the network.

* TBS's Q1 2008 primetime median age is 33, 10 years younger than Fox, 15 years younger than ABC, 16 years younger than NBC and 20 years younger than CBS. It is also younger than The CW.

* TBS claims eight of ad-supported cable's Top 10 sitcoms among adults 18-49, with The Office (1,432,000); My Name Is Earl (1,418,000); and Tyler Perry's House of Payne (1,221,000) topping the chart. Other TBS sitcoms ranking among the Top 10 are Everybody Loves Raymond, Friends, Seinfeld, The King of Queens and Sex and the City.

Q1 2008 ratings highlights for truTV:

* truTV, which marked the first quarter with its new name and branding, scored the network's best quarter ever in primetime among adults 25-54 (576,000) and viewers (1,276,000).

* truTV's primetime deliveries are up vs. Q1 2007, with adults 25-54 up 3% and viewers up 6%. This marks the eighth consecutive quarter the network has enjoyed growth in those two categories.

Q1 2008 ratings highlights for TNT:

* TNT ranks #1 for the quarter in total day among adults 18-49 (624,000) and adults 25-54 (643,000).

* TNT is showing growth across the board, with primetime delivery of adults 18-49 up 12%, adults 25-54 up 8%, viewers up 5% and households up 6%.

* TNT's strength this quarter has come in part because of growth for its coverage of the NBA. Through 46 games this year, TNT NBA Thursday has earned 28% growth among adults 18-34, 24% growth among adults 18-49 and 26% growth among adults 25-54. In addition, deliveries of men 18-34 are up 36%, men 18-49 are up 28% and men 25-54 are up 26%.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [march 2008]  
S
M
T
W
T
F
S
      


· EVERYBODY LOVES RAYMOND (CBS)
· FRIENDS (NBC)
· KING OF QUEENS, THE (CBS)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SEX AND THE CITY (HBO)
· TYLER PERRY'S HOUSE OF PAYNE (TBS)











most recent ratings | view all posts
[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.

[03/25/15 - 02:12 PM]
ABC Family's "Pretty Little Liars" Spring Finale Soars to Over 1 Year Highs in Target Demos and Is Cable TV's #1 Most-Tweeted Telecast Year to Date
ABC Family spins the numbers for Tuesday, March 24.

[03/25/15 - 08:58 AM]
2015 NCAA Division I Wrestling Championships Finals Sees Significant Growth in Viewership and Digital Consumption
ESPN spins the numbers for Saturday, March 21.

[03/25/15 - 08:50 AM]
"The Voice" Is the #1 Show of the Night on the Big 4 in Adults 18-49 and Virtually All Other Key Demos
NBC spins the numbers for Tuesday, March 24.

[03/25/15 - 08:38 AM]
Tuesday's Broadcast Ratings: CBS Stakes Claim to Demo Crown with Originals
"NCIS: New Orleans" posts big gains from its previous original among adults 18-49.