or


[03/27/08 - 04:53 PM]
Oxygen Celebrates Its Most Successful Quarter Ever
Oxygen spins the numbers for the quarter to date.

[via press release from Oxygen]

Oxygen Celebrates Its Most Successful Quarter Ever

NETWORK MARKS MAJOR MILESTONES WITH ITS MOST WATCHED TELECAST, MOST WATCHED ORIGINAL MOVIE AND MOST WATCHED ACQUIRED MOVIE EVER

Oxygen.com Sees a 213% Increase

New York � March 27, 2008 � Oxygen, the fastest growing cable network in 2007, begins 2008 by celebrating its most successful quarter ever in both primetime and total day for total viewers, W18-49, W18-34 and P18-49. In addition, three of Oxygen's telecasts broke records this quarter � and four topped the one million viewers mark. This marks the first full quarter in which Oxygen is under the leadership of Lauren Zalaznick and has been owned and operated by NBC Universal.

In primetime for first quarter, Oxygen averaged a 0.4 HH coverage rating (up 33% from 1Q07) with 355,000 total viewers 2+ (up 23%), 137,000 W18-49 viewers (up 29%) and 195,000 P18-49 viewers (up 30%). This quarter marks the 11th consecutive quarter of year-to-year growth in primetime among W18-49 and P18-49 for Oxygen.

For total day in first quarter, Oxygen averaged a 0.2 HH coverage rating. 1Q08 also yielded the network's best ever results on a total day basis among among total viewers (214,000 up 14%), W18-49, (88,000 up 16%) and P18-49 (125,000 up 17%). On a total day basis, Oxygen marks its 16th consecutive quarter of year-to-year growth among W18-49, P18-49 and total viewers.

Oxygen's digital properties are also celebrating their best quarter. Oxygen.com posted over 16.5 million page views this quarter. That is an increase of +174% compared to last quarter and an increase of +213% over 1Q2007.

Oxygen also enjoyed its best March ever. In prime, Oxygen scored a 0.4 HH coverage rating (up 33% from March 2007). The network averaged 368,000 total viewers (up 26%) and 202,000 P18-49 viewers (up 27%). For W18-49, the network averaged 143,000 viewers (up 27% from March 2007), tying the network record set last month for the most watched month ever among the demo.

The success was fueled by three of Oxygen's original series, "The Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Snapped" which all saw their most successful seasons ever. Averaging 731,000 total viewers, "The Bad Girls Club" season two is up 15% from the show's previous season. "The Janice Dickinson Modeling Agency's" third season averaged 459,000 total viewers, a gain of 4% over the previous season. And Oxygen's true crime series "Snapped" continues to pull in viewers, averaging 559,000 total viewers, up 4% from the prior season average.

Oxygen marked a major milestone this quarter with its most-watched telecast ever with the February 26 episode of "The Bad Girls Club" (Taken for a Ride) delivering 1,166,000 total viewers. Another episode of "The Bad Girls Club" (February 19, Sucker Punched) garnered 1,129,000 total viewers.

The network also celebrated another ratings high point with its most watched original movie to date, "Husband for Hire" with 1,114,000 total viewers. Additionally, the network saw its most watched acquired movie to date, "Pride and Prejudice" with 1,032,000 Total Viewers.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."





  [march 2008]  
S
M
T
W
T
F
S
      


· BAD GIRLS CLUB, THE (OXYGEN)
· HUSBAND FOR HIRE (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· SNAPPED (OXYGEN)





most recent ratings | view all posts
[10/14/25 - 03:06 PM]
ESPN Records the Most-Watched WNBA Postseason Ever Across Its Networks
Across 24 games, the '25 WNBA postseason averaged 1.2 million viewers, up 5% from last year.

[10/14/25 - 03:03 PM]
"College GameDay Built by The Home Depot" Delivers Most-Watched West Coast Episode Ever; ESPN College Football on ABC Scores Top Three Programs Across All Networks and Content for Saturday, Oct. 11
The Texas Longhorns' upset victory over the Oklahoma Sooners averaged 8.7 million viewers.

[10/14/25 - 02:50 PM]
ALCS Game 1 on FOX and FOX Deportes Draws 5.3 Million Viewers
The Mariners victory over the Blue Jays averaged 5,310,000 viewers across FOX, FOX Deportes and FOX Sports streaming services.

[10/14/25 - 02:39 PM]
FOX Sports Delivers Most-Watched LDS on FOX/FS1 Since Launch of Postseason Baseball on FS1 in 2014
On Friday, 8,723,000 viewers tuned in for the Mariners' historic 15-inning ALDS Game 5 victory.

[10/14/25 - 02:15 PM]
"Sunday Night Football" Registers Record Fourth Blockbuster Audience of 25+ Million Viewers This Season, As Lions-Chiefs Averages 27.3 Million Viewers on NBC & Peacock
Lions-Chiefs averaged 27.3 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics, marking the second-most watched October audience in the history of NBC "SNF."

[10/14/25 - 01:45 PM]
ABC Wednesday Comedies Return Strong for New Seasons
"Shifting Gears" earned the biggest audience since the show's Valentine's Day episode; while "Abbott Elementary" jumped over the show's season four premiere among Total Viewers as well as the season four average.

[10/14/25 - 12:01 PM]
Netflix Top 10 Week of October 6: "The Woman in Cabin 10" Rocks the Boat as No. 1 Debut in This Week's Top 10
In the spirit of the season of chills, "Monster: The Ed Gein Story" claimed the No. 1 spot on the English TV list, rising to the top in its second week with 20.7 million views.

[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.

[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.

[10/09/25 - 05:01 PM]
3,177,000 Viewers Tuned in on Average Through Game 3 of the ALDS Across FOX, FS1 and FS2
Through Game 3, coverage of the ALDS across FOX, FS1 and FS2 is up +14% from 2024 and +28% over 2023.

[10/09/25 - 03:11 PM]
"Jimmy Kimmel Live" Tops Late-Night with Week of Live Shows from Brooklyn Academy of Music
Continuing the show's momentum this season, "Jimmy Kimmel Live" earned 2.20 million Total Viewers and a 0.22 rating among Adults 18-49, topping late-night for the week in both measures.

[10/09/25 - 01:00 PM]
NBC Wins First Two Weeks of the New TV Season and Sees Year-to-Year Growth
Across all platforms (7-day), "Law & Order" and "SVU" amassed 6 million and 7.6 million viewers, respectively, both showing an increase over last season's premieres.

[10/09/25 - 11:15 AM]
"20/20" Is Friday's No. 1 Newsmagazine in All Key Target Demos
"20/20" grew over its season premiere in Adults 25-54 (+2% - 392,000 vs. 386,000) to post its best news demo performance in nearly 4 months.

[10/09/25 - 10:59 AM]
ESPN Daytime Studio Shows Surge in September
ESPN's daily studio show lineup delivered audience increases across the board in September, as the fall sports season began in earnest.

[10/08/25 - 05:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49, Leading NBC's "Late Night with Seth Meyers" in All Key Demos for the 2nd Straight Week
On Monday (9/29/25), "Nightline" turned in its top Adults 18-49 telecast (346,000) in over 3 months.