38 MILLION VOTES 7.9 MILLION VIEWERS 1 AMERICA'S BEST DANCE CREW LIVE FINALE OF MTV'S "RANDY JACKSON PRESENTS: AMERICA'S BEST DANCE CREW" SMASHED THE COMPETITION WITH #1 FINISH AND STOMPED TO RECORD SEASON HIGHS
San Diego's Masked Marvels JabbaWockeeZ Chosen as Best Dance Crew After Impressive 38.3 Million Votes Cast
MTV Looking for Dance Crew Submissions for Season Two at Dance.MTV.com
Santa Monica, CA, March 31, 2008 � Hip hop dance dominated Thursday night television as the live finale of MTV's smash hit series "Randy Jackson Presents: America's Best Dance Crew" served all broadcast and cable competition with a 4.34 rating among P12-34, averaging 7.9 million total viewers (P2+). In a first for cable network, more than 38 million votes were cast for a single event on a reality series. With the #1 finish by "America's Best Dance Crew," MTV capped off a stellar ratings week which began with the record season premiere of "The Hills" plus big season finales of "Making the Band 4" and "Real World/Road Rules Challenges: The Gauntlet III." MTV leads with #1 and #2 P12-34 cable telecasts in 2008-to-date with "The Hills" season premiere 5.03 rating and "America's Best Dance Crew" finale.
MTV recently announced that "Randy Jackson Presents: America's Best Dance Crew" will return for a second season, and is currently inviting dance crews around the country to submit their video submissions at http://dance.mtv.com. To cast for the show, viewers can watch and rate all the best moves to help influence who gets on next season. Regional casting calls will be announced shortly.
Viewers tuned in to see San Diego crew JabbaWockeeZ crowned "America's Best Dance Crew" and set a record for the series as the high-rated telecast of the season among P12-34. The full season of the dance competition series posted an average 2.5 rating among P12-34 and reached 86.8 million total viewers (P2+), in which 38.4 million are from the core P12-34.
Each week, fans could vote online at http://dancecrew.mtv.com, via phone or text for their favorite crews. By extending the voting window from 29 hours to one week, 38.3 million votes by fans determined which of the two finalists � Status Quo or JabbaWockeeZ � would earn top honors as the best dance crew. Total votes cast during the season were 50.3 million.
Fan interest extended to consistent week-to-week digital growth as the series has remained MTV.com's top show since its debut, delivering an average +26% growth each week. For the Thursday night finale on March 27, the show pages on http://www.mtv.com received tremendous traffic and posted a +123% increase from the previous Thursday.
"Randy Jackson Presents: America's Best Dance Crew" premiered February 7, 2008 and is the first dance competition series for crews of 5-7 members rather than individual dancers. Hosted by Mario Lopez, the crews perform their creative and energetic dances for the judges JC Chasez (N*Sync), hip hop recording artist Lil Mama and choreographer Shane Sparks ("You Got Served").
"Randy Jackson Presents: America's Best Dance Crew" is executive produced by "American Idol" judge Randy Jackson, Joel Gallen (Tenth Planet Productions), Hip Hop International's Howard Schwartz and Karen Schwartz (the creators of the USA & World Hip Hop Dance Championships), Rob Lee (Bayonne Entertainment), Harriet Sternberg and Abe Hoch (Dream Merchant 21). David Auerbach and Brooke Karzen are the executives overseeing the project for Warner Horizon Television ("The Bachelor;" "The Search For The Next Pussycat Doll"). Tony DiSanto, Liz Gateley and Lauren Dolgen are the executives overseeing the project for MTV.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries�giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.