"TOP MODEL" GETS FIERCE WITH THE COMPETITION BY WINNING THE HOUR IN ADULTS 18-34 AND WOMEN DEMOS
TOP MODEL Matches its Cycle Best Ratings in Women 18-49
and Delivers its Highest Ratings with Women 18-34 and Teens Since Feb. 27
Against "Idol," FARMER WANTS A WIFE Premiere Harvests a Larger Audience
Than Any Episode of GIRLICIOUS
FARMER Builds In Second Half Hour in Key Demos and
Improves Time Period Average in Viewers and Adults 18-49
May 1, 2008 (Burbank, CA) - Against all original programming at 8pm, The CW's hit AMERICA'S NEXT TOP MODEL towered over the competition to win the 8-9pm hour in adults 18-34 (2.4/8), women 18-34 (3.8/12), women 18-49 (3.2/9), persons 12-34 (2.2/8), females 12-34 (3.5/12), teens (1.7/7) and female teens (2.7/11), according to preliminary live plus same day Nielsen ratings for Wed., April 30, 2008. TOP MODEL also ranked third in the hour in adults 18-49 (2.0/6), behind only ABC and Fox.
TOP MODEL matched its cycle highs in women 18-49, and posted its best women 18-34 and teen performance since 2/27/08. MODEL posted its best female teen rating since the cycle 10 premiere on 2/20/08.
Against "American Idol," the series premiere of FARMER WANTS A WIFE garnered a larger audience (2.4mil) than any episode of GIRLICIOUS.
FARMER showed solid growth at the second half hour, especially with women and teens viewers, gaining 7% in women 18-34, 13% in females 12-34, 10% in adults 18-49, 7% in women 18-49, 30% in teens and 33% in female teens.
FARMER also out-performed The CW's Wed. 9-10pm time period average by 20% in viewers (2.4mil), 11% in adults 18-49 (1.0/3) and 8% in women 18-49 (1.4/3).
The CW was second on Wednesday in adults 18-34 (1.7/5-tie), women 18-34 (2.7/7) and females 12-34 (2.5/8).