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[07/09/08 - 04:12 PM]
Tori & Dean: Home Sweet Hollywood Becomes the Most Watched Oxygen Telecast Ever Among Women 18-49
Oxygen spins the numbers for Tuesday, July 8.

[via press release from Oxygen]

"TORI & DEAN: HOME SWEET HOLLYWOOD" BECOMES THE MOST WATCHED OXYGEN TELECAST EVER AMONG WOMEN 18-49

"TORI & DEAN: HOME SWEET HOLLYWOOD" BECOMES THE MOST WATCHED OXYGEN TELECAST EVER AMONG WOMEN 18-49

OXYGEN RANKED #2 IN CABLE FOR TIMESLOT IN KEY DEMO

NEW YORK, July 9, 2008 � Last night's episode of "Tori & Dean: Home Sweet Hollywood" was Oxygen's most watched telecast in the history of the network among W18-49, "Generation O." In the timeslot, Oxygen ranked as the number two cable network for W18-49, reaching nearly one million viewers.

This was the largest audience ever for the series among all key network demos. The episode was the highest rated and most watched of the series, posting a 1.2 household rating, and pulling in 802,000 P18-49, 660,000 W18-49, 339,000 W18-34 and 994,000 total viewers. Compared to last week's original episode, which broke records at the time, Tuesday's episode was up 56% among P18-49, 63% among W18-49, 51% among W18-34 and 55% among total viewers.

Nearly one million Oxygen viewers tuned in to watch Tori & Dean's birthday party for son Liam.

Oxygen.com saw gains leading up to Tuesday night's episode as well. Page views for the "Tori & Dean: Home Sweet Hollywood" website totaled 2.32 million in the week leading up to Tuesday's episode, a 52% gain compared to the previous week. The site has logged over 5.57 million page views since launch.

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."





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