"TOP MODEL" RANKS NUMBER ONE IN THE CW'S TARGET DEMO OF WOMEN 18-34 FOR THE FOURTH STRAIGHT WEEK AGAINST PREMIERE WEEK COMPETITION
"Top Model" Beats Premiere of "Knight Rider" in Young Adults
"Top Model" Beats All Other Programs in Young Women
"90210" Encore Continues to Garner Strong Sampling, Showing Growth in
September 25, 2008 (Burbank, CA) - On a night of premiere week debuts by the major broadcasters, TOP MODEL remained fierce, beating all competition in the network's target demographic of women 18-34. In addition, The CW won the night in women 18-34 (2.8.8).
Despite running head-to-head with "Dancing with the Stars," TOP MODEL won the 8:00 hour in women 18-34 (3.7/11) and dropped just a tenth of a point (-3%) from last week's cycle high. The show was second in adults 18-34 (2.5/8), matching last week's cycle-high delivery. TOP MODEL beat the premiere of "Knight Rider" in young adults and women. TOP MODEL was second in women 12-34 (3.2/10), and third in women 18-49 (3.0/8). Overall, the show matched last week's cycle-high ratings in adults 18-34 and adults 18-49, and was the second strongest telecast of the cycle in women 18-34 and 18-49.
At 9:00, the 90210 encore took advantage of the Presidential address to post a 1.9/5 in women 18-34, and a 1.4/4 in adults 18-34 matching its previous high.