[10/01/08 - 02:33 PM]
Hallmark Channel Ranks Again as Top 10-Rated Network for 3q and Month of September
The Hallmark Channel spins the numbers for the third quarter of 2008 and the month of September.

[via press release from The Hallmark Channel]


Hallmark Channel continued to rank in the top 10 for the third quarter of 2008 and the month of September. This marks the 28th consecutive month that the family-friendly network ranked in the Prime Time top 10. Highlights are as follows:

3Q Highlights:

� In Prime Time, Hallmark Channel ranks #9 with a 1.1 HH rating and #8 with a 0.6 P2+ rating.

� The network delivered double-digit growth for W18-49 (138,000), A25-54 (284,000) and A18-49 (202,000) Prime Time deliveries, with +16%, +11% and +10% year-to-year increases, respectively.

� Hallmark Channel delivered its highest-ever 3Q Prime Time delivery, averaging 1.3 million total viewers.

September Highlights:

� In Prime Time, Hallmark Channel ranks #10 with a 1.1 HH rating and #9 with a 0.6 among P2+ rating.

� The network delivered its highest-ever September Prime Time deliveries among homes (918,000), W25-54 (204,000) and W18-49 (156,000). W25-54 and W18-49 demos increased +24% and +39% year-to-year, respectively.

� Hallmark Channel also delivered 289,000 A25-54, a +27% increase, and 217,000 A18-49, a +35% increase, year-to-year.

This stellar ratings performance is once again attributed to Hallmark Channel's popular family-friendly programming. In 3Q, the network premiered five new original movies: "A Gunfighter's Pledge" (July 5, 2.3 HH rtg); "Every Second Counts" (July 12, 1.4 HH rtg); "Murder 101: Locked Room Mystery" (Aug. 2, 1.4 HH rtg); "Dear Prudence" (Aug. 23, 1.8 HH rtg); and, "For the Love of Grace" (Aug. 30, 2.2 HH rtg).

In addition, Hallmark Channel is now available in OVER 85 million homes, adding 640,000 new homes month-to-month (Oct. 08 vs. Sept. 08), the largest subscriber increase among all cable networks.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 85 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.

Source: Nielsen Media Research, 6/30-9/28/08

  [october 2008]  


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