or


[10/07/08 - 12:27 PM]
The CW: The Only Network to Deliver Year-To-Year Gains in Women 18-34
The CW spins the numbers for the week of September 29-October 5.

[via press release from The CW]

THE CW: THE ONLY NETWORK TO DELIVER YEAR-TO-YEAR GAINS IN WOMEN 18-34

The CW's New Season Posts Tremendous Gains Over Last Year; Fueled by Double- and Triple-Digit Growth on Monday and Tuesday

GOSSIP GIRL and ONE TREE HILL Rank Among The Week's Top 10 Shows

GOSSIP GIRL Climbs to Second Best Ratings Ever in Key Demos, Leading The CW to Second Best Monday Ever

90210 Scores Double-Digit Week-to-Week Gains in Key Demos

TOP MODEL Continues to Win Time Period with Young Women

September 30, 2008 (Burbank, CA) - Against last week's competitive premieres, The CW's primetime line-up scored the largest year-to-year gains in key demos than any other network in its target demo of women 18-34 (+20%, 1.8/5), for the week ending Oct. 5, 2008.

Through five weeks of original episodes, The CW has scored tremendous year-to-year growth on two key nights of programming, Monday and Tuesday, especially with women 18-34. Since premiering on Sept. 1, GOSSIP GIRL and ONE TREE HILL have improved The CW's Monday by 157% in women 18-34 (3.6/10) and 90210 and PRIVILEGED have improved Tuesday by 45% in women 18-34 (2.9/8) compared to a year ago.

The CW is off to a hot start to this new season compared to its fall launch a year ago. Focusing on the target demographic of women 18-34, The CW is up 25% in women 18-34 (2.0/6) through five weeks of its new season which began on 9/1/08 compared to the first five weeks of its new season a year ago (9/17/07-10/21/07).

GOSSIP GIRL (4.1/11) and ONE TREE HILL (3.8/9) both ranked among the top 10 shows on broadcast television last week among women 18-34.

Monday, Sept. 29

The CW's sophomore sensation GOSSIP GIRL climbed to its second best ratings ever among women 18-34 (4.1/11), adults 18-34 (2.6/8), women 18-49 (2.8/7) and adults 18-49 (1.8/5).

With GOSSIP GIRL and ONE TREE HILL building week-to-week, The CW matched its best Monday ever in adults 18-34 (2.6/7), adults 18-49 (1.9/5) and women 18-49 (2.8/7) and delivered its second best Monday ever in women 18-34 (3.9/10). The CW improved week-to-week by 8% in women 18-34 (3.9/10), 13% in adults 18-34 (2.6/7), 19% in adults 18-49 (1.9/5), 17% in women 18-49 (2.8/7) and 5% in total viewers (3.4mil).

The CW once again ranked as Monday's #1 network with the target demographics of women 18-34 (3.9/10) and females 12-34 (3.5/10).

GOSSIP GIRL ranked second in the hour in women 18-34 (4.1/11), persons 12-34 (2.3/7-tie) and females 12-34 (3.6/10). GOSSIP GIRL also beat NBC's "Chuck" and Fox's "Terminator" in adults 18-34 (2.6/8) and women 18-49 (2.8/7). GOSSIP GIRL grew from last week by 5% in women 18-34, 8% in adults 18-34, 13% in adults 18-49 and 8% in women 18-49.

ONE TREE HILL scored its best ratings in nearly 2 years among women 18-34 (3.8/9), and matched its best ratings ever on The CW in adults 18-34 (2.7/7) and adults 18-49 (1.9/4). ONE TREE HILL gained over last week by 15% in women 18-34, 23% in adults 18-34, 27% in adults 18-49, 17% in women 18-49 (2.7/6) and 9% in viewers (3.4mil).

Tuesday, Sept. 30

The CW's 90210 gained momentum with solid week-to-week growth in all key categories, improving over last week's telecast by 15% in adults 18-34 (2.3/7), 14% in women 18-34 (3.2/9), 13% in adults 18-49 (1.7/5), 10% in women 18-49 and 11% in viewers (3.2mil).

Against all original competition, 90210 ranked second in 8:00-9:00p.m. hour in the target demos of adults 18-34, persons 12-34 (2.0/7) and women 12-34 (2.8/8).

In its fourth telecast, PRIVILEGED held steady, retaining 100% of its week ago performance in adults 18-34 (1.2/4), and building week-to-week by 4% in total viewers and 13% in adults 18-49.

Wednesday, Oct. 1

Against heavy competition, AMERICA'S NEXT TOP MODEL won the hour among the target demographic of women 18-34 (3.1/9) and females 12-34 (3.1/10), and ranked second in adults 18-34 (2.1/7-tie), persons 12-34 (2.0/7) and women 18-49 (2.8/8-tie). The CW ranked second from 8-10p.m. with women 18-34 (2.4/7) and females 12-34 (2.4/7).





  [october 2008]  
S
M
T
W
T
F
S
   


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· CHUCK (NBC)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)
· PRIVILEGED (CW)
· TERMINATOR: THE SARAH CONNOR CHRONICLES (FOX)









most recent ratings | view all posts
[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 02:31 PM]
Bounce TV Posts its Most-Watched Quarter Ever in Second Quarter 2015
Bounce TV spins the numbers for the second quarter of 2015.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.