or


[10/07/08 - 12:27 PM]
The CW: The Only Network to Deliver Year-To-Year Gains in Women 18-34
The CW spins the numbers for the week of September 29-October 5.

[via press release from The CW]

THE CW: THE ONLY NETWORK TO DELIVER YEAR-TO-YEAR GAINS IN WOMEN 18-34

The CW's New Season Posts Tremendous Gains Over Last Year; Fueled by Double- and Triple-Digit Growth on Monday and Tuesday

GOSSIP GIRL and ONE TREE HILL Rank Among The Week's Top 10 Shows

GOSSIP GIRL Climbs to Second Best Ratings Ever in Key Demos, Leading The CW to Second Best Monday Ever

90210 Scores Double-Digit Week-to-Week Gains in Key Demos

TOP MODEL Continues to Win Time Period with Young Women

September 30, 2008 (Burbank, CA) - Against last week's competitive premieres, The CW's primetime line-up scored the largest year-to-year gains in key demos than any other network in its target demo of women 18-34 (+20%, 1.8/5), for the week ending Oct. 5, 2008.

Through five weeks of original episodes, The CW has scored tremendous year-to-year growth on two key nights of programming, Monday and Tuesday, especially with women 18-34. Since premiering on Sept. 1, GOSSIP GIRL and ONE TREE HILL have improved The CW's Monday by 157% in women 18-34 (3.6/10) and 90210 and PRIVILEGED have improved Tuesday by 45% in women 18-34 (2.9/8) compared to a year ago.

The CW is off to a hot start to this new season compared to its fall launch a year ago. Focusing on the target demographic of women 18-34, The CW is up 25% in women 18-34 (2.0/6) through five weeks of its new season which began on 9/1/08 compared to the first five weeks of its new season a year ago (9/17/07-10/21/07).

GOSSIP GIRL (4.1/11) and ONE TREE HILL (3.8/9) both ranked among the top 10 shows on broadcast television last week among women 18-34.

Monday, Sept. 29

The CW's sophomore sensation GOSSIP GIRL climbed to its second best ratings ever among women 18-34 (4.1/11), adults 18-34 (2.6/8), women 18-49 (2.8/7) and adults 18-49 (1.8/5).

With GOSSIP GIRL and ONE TREE HILL building week-to-week, The CW matched its best Monday ever in adults 18-34 (2.6/7), adults 18-49 (1.9/5) and women 18-49 (2.8/7) and delivered its second best Monday ever in women 18-34 (3.9/10). The CW improved week-to-week by 8% in women 18-34 (3.9/10), 13% in adults 18-34 (2.6/7), 19% in adults 18-49 (1.9/5), 17% in women 18-49 (2.8/7) and 5% in total viewers (3.4mil).

The CW once again ranked as Monday's #1 network with the target demographics of women 18-34 (3.9/10) and females 12-34 (3.5/10).

GOSSIP GIRL ranked second in the hour in women 18-34 (4.1/11), persons 12-34 (2.3/7-tie) and females 12-34 (3.6/10). GOSSIP GIRL also beat NBC's "Chuck" and Fox's "Terminator" in adults 18-34 (2.6/8) and women 18-49 (2.8/7). GOSSIP GIRL grew from last week by 5% in women 18-34, 8% in adults 18-34, 13% in adults 18-49 and 8% in women 18-49.

ONE TREE HILL scored its best ratings in nearly 2 years among women 18-34 (3.8/9), and matched its best ratings ever on The CW in adults 18-34 (2.7/7) and adults 18-49 (1.9/4). ONE TREE HILL gained over last week by 15% in women 18-34, 23% in adults 18-34, 27% in adults 18-49, 17% in women 18-49 (2.7/6) and 9% in viewers (3.4mil).

Tuesday, Sept. 30

The CW's 90210 gained momentum with solid week-to-week growth in all key categories, improving over last week's telecast by 15% in adults 18-34 (2.3/7), 14% in women 18-34 (3.2/9), 13% in adults 18-49 (1.7/5), 10% in women 18-49 and 11% in viewers (3.2mil).

Against all original competition, 90210 ranked second in 8:00-9:00p.m. hour in the target demos of adults 18-34, persons 12-34 (2.0/7) and women 12-34 (2.8/8).

In its fourth telecast, PRIVILEGED held steady, retaining 100% of its week ago performance in adults 18-34 (1.2/4), and building week-to-week by 4% in total viewers and 13% in adults 18-49.

Wednesday, Oct. 1

Against heavy competition, AMERICA'S NEXT TOP MODEL won the hour among the target demographic of women 18-34 (3.1/9) and females 12-34 (3.1/10), and ranked second in adults 18-34 (2.1/7-tie), persons 12-34 (2.0/7) and women 18-49 (2.8/8-tie). The CW ranked second from 8-10p.m. with women 18-34 (2.4/7) and females 12-34 (2.4/7).





  [october 2008]  
S
M
T
W
T
F
S
   


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· CHUCK (NBC)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)
· PRIVILEGED (CW)
· TERMINATOR: THE SARAH CONNOR CHRONICLES (FOX)





most recent ratings | view all posts
[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.

[05/20/16 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The season finale of "Grey's Anatomy" leads the night among adults 18-49.

[05/19/16 - 08:43 AM]
Wednesday's Broadcast Ratings: "Empire" Rises with Its Season Finale
FOX tops the night among adults 18-49 while CBS is the most-watched network.

[05/18/16 - 08:58 AM]
Tuesday's Broadcast Ratings: "NCIS" Season Finale Sparks CBS Victory
Michael Weatherly's swan song leads the night in both total viewers and adults 18-49.

[05/17/16 - 01:25 PM]
Hallmark Channel Steals Saturday Night with Premiere of "Tulips in Spring"
The Hallmark Channel spins the numbers for the week of May 9-15.

[05/17/16 - 08:56 AM]
ESPN Delivers Best WNBA Regular-Season Audience Since 2001
ESPN spins the numbers for Saturday, May 14.

[05/17/16 - 08:29 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hang Onto Demo Crown
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.

[05/17/16 - 07:01 AM]
"60 Minutes" Makes Top 10 for the 22nd Time This Season
CBS spins the numbers for Sunday, May 15.

[05/16/16 - 03:41 PM]
TV One's May 14 "Empire" Binge-a-Thon Delivers Most Watched (#1) Saturday in Network History
TV One spins the numbers for Saturday, May 14.

[05/16/16 - 01:59 PM]
Season One Finale of WGN America's Hit Series "Underground" Soars as the #1 Scripted Original Series on Cable on Wednesday Night in Key Demos in Live + 3 Viewing
WGN America further spins the numbers for Wednesday, May 11.