or


[10/07/08 - 12:27 PM]
The CW: The Only Network to Deliver Year-To-Year Gains in Women 18-34
The CW spins the numbers for the week of September 29-October 5.

[via press release from The CW]

THE CW: THE ONLY NETWORK TO DELIVER YEAR-TO-YEAR GAINS IN WOMEN 18-34

The CW's New Season Posts Tremendous Gains Over Last Year; Fueled by Double- and Triple-Digit Growth on Monday and Tuesday

GOSSIP GIRL and ONE TREE HILL Rank Among The Week's Top 10 Shows

GOSSIP GIRL Climbs to Second Best Ratings Ever in Key Demos, Leading The CW to Second Best Monday Ever

90210 Scores Double-Digit Week-to-Week Gains in Key Demos

TOP MODEL Continues to Win Time Period with Young Women

September 30, 2008 (Burbank, CA) - Against last week's competitive premieres, The CW's primetime line-up scored the largest year-to-year gains in key demos than any other network in its target demo of women 18-34 (+20%, 1.8/5), for the week ending Oct. 5, 2008.

Through five weeks of original episodes, The CW has scored tremendous year-to-year growth on two key nights of programming, Monday and Tuesday, especially with women 18-34. Since premiering on Sept. 1, GOSSIP GIRL and ONE TREE HILL have improved The CW's Monday by 157% in women 18-34 (3.6/10) and 90210 and PRIVILEGED have improved Tuesday by 45% in women 18-34 (2.9/8) compared to a year ago.

The CW is off to a hot start to this new season compared to its fall launch a year ago. Focusing on the target demographic of women 18-34, The CW is up 25% in women 18-34 (2.0/6) through five weeks of its new season which began on 9/1/08 compared to the first five weeks of its new season a year ago (9/17/07-10/21/07).

GOSSIP GIRL (4.1/11) and ONE TREE HILL (3.8/9) both ranked among the top 10 shows on broadcast television last week among women 18-34.

Monday, Sept. 29

The CW's sophomore sensation GOSSIP GIRL climbed to its second best ratings ever among women 18-34 (4.1/11), adults 18-34 (2.6/8), women 18-49 (2.8/7) and adults 18-49 (1.8/5).

With GOSSIP GIRL and ONE TREE HILL building week-to-week, The CW matched its best Monday ever in adults 18-34 (2.6/7), adults 18-49 (1.9/5) and women 18-49 (2.8/7) and delivered its second best Monday ever in women 18-34 (3.9/10). The CW improved week-to-week by 8% in women 18-34 (3.9/10), 13% in adults 18-34 (2.6/7), 19% in adults 18-49 (1.9/5), 17% in women 18-49 (2.8/7) and 5% in total viewers (3.4mil).

The CW once again ranked as Monday's #1 network with the target demographics of women 18-34 (3.9/10) and females 12-34 (3.5/10).

GOSSIP GIRL ranked second in the hour in women 18-34 (4.1/11), persons 12-34 (2.3/7-tie) and females 12-34 (3.6/10). GOSSIP GIRL also beat NBC's "Chuck" and Fox's "Terminator" in adults 18-34 (2.6/8) and women 18-49 (2.8/7). GOSSIP GIRL grew from last week by 5% in women 18-34, 8% in adults 18-34, 13% in adults 18-49 and 8% in women 18-49.

ONE TREE HILL scored its best ratings in nearly 2 years among women 18-34 (3.8/9), and matched its best ratings ever on The CW in adults 18-34 (2.7/7) and adults 18-49 (1.9/4). ONE TREE HILL gained over last week by 15% in women 18-34, 23% in adults 18-34, 27% in adults 18-49, 17% in women 18-49 (2.7/6) and 9% in viewers (3.4mil).

Tuesday, Sept. 30

The CW's 90210 gained momentum with solid week-to-week growth in all key categories, improving over last week's telecast by 15% in adults 18-34 (2.3/7), 14% in women 18-34 (3.2/9), 13% in adults 18-49 (1.7/5), 10% in women 18-49 and 11% in viewers (3.2mil).

Against all original competition, 90210 ranked second in 8:00-9:00p.m. hour in the target demos of adults 18-34, persons 12-34 (2.0/7) and women 12-34 (2.8/8).

In its fourth telecast, PRIVILEGED held steady, retaining 100% of its week ago performance in adults 18-34 (1.2/4), and building week-to-week by 4% in total viewers and 13% in adults 18-49.

Wednesday, Oct. 1

Against heavy competition, AMERICA'S NEXT TOP MODEL won the hour among the target demographic of women 18-34 (3.1/9) and females 12-34 (3.1/10), and ranked second in adults 18-34 (2.1/7-tie), persons 12-34 (2.0/7) and women 18-49 (2.8/8-tie). The CW ranked second from 8-10p.m. with women 18-34 (2.4/7) and females 12-34 (2.4/7).





  [october 2008]  
S
M
T
W
T
F
S
   


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· CHUCK (NBC)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)
· PRIVILEGED (CW)
· TERMINATOR: THE SARAH CONNOR CHRONICLES (FOX)











most recent ratings | view all posts
[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:02 AM]
Sunday's Broadcast Ratings: NFL Preseason Keeps NBC on Top
"Big Brother 16" on CBS however is the night's biggest draw among adults 18-49.

[08/25/14 - 08:34 AM]
NBC Sports Coverage of Last Night's Cincinnati Bengals-Arizona Cardinals Preseason Game Finishes the Night #1 in the 56 Local Markets
NBC spins the numbers for Sunday, August 24.

[08/25/14 - 08:25 AM]
ABC's "Rising Star" Finale is Up for the 2nd Straight Week in Adults 18-49
ABC spins the numbers for Sunday, August 24.

[08/24/14 - 08:34 AM]
Saturday's Broadcast Ratings: NASCAR Edges NFL Preseason for Top Spot
ABC leads the night among total viewers and adults 18-49 over CBS.

[08/24/14 - 08:32 AM]
"The P&G 2014 U.S. Gymnastics Championships" Grows from Its First Half-Hour to Its Fourth by 43% in Adult 18-49 Rating and 17% in Total Viewers
NBC spins the numbers for Saturday, August 23.

[08/23/14 - 08:52 AM]
Friday's Broadcast Ratings: NFL Preseason Pushes CBS in Front
Coverage of the Raiders at Packers leads the night in all categories for the Eye.

[08/23/14 - 08:40 AM]
"Dateline NBC" Ties for the #2 Show of the Night on the Big 4 Networks and the #1 Non-Sports Show in Adults 18-49
NBC spins the numbers for Friday, August 22.

[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.