Quick Take for Wednesday, November 5, 2008
(Fast Affiliate Live + Same Day Ratings)
ABC Grows for the 2nd Consecutive Week in Total Viewers and Adults 18-49, Drawing its Largest Audience in Nearly 1 Year
"Dancing with the Stars Results" Ranks No. 1 in the 8 o'clock Hour in Total Viewers and Adults 18-49, Qualifying as Wednesday's Most-Watched Program
"Private Practice" Draws its Largest Audience of the Season and
Posts a Best-Since-Premiere Performance Among Adults 18-49
"Private Practice" Builds on its Lead-in and Stands as Wednesday's
No. 1 Program Among Adults 18-34, Women 18-34 and Women 18-49
ABC's "Dirty Sexy Money" Beats NBC's "Law & Order" Season Premiere
in the 10pm Hour Among Adults 18-34 and Key Women
Wednesday Night (8:00-11:00 p.m.)
Growing week to week for the second week in a row, ABC was up over the previous week by 3.6 million viewers (10.5 million vs. 6.9 million) and by 17% in Adults 18-49 (2.8/6 vs. 2.4/6), logging the Net's largest audience on the night in nearly 1 year � since 11/28/07. ABC ranked No. 1 on the night across each of the key women demos: Women 18-34 (3.1/9), Women 18-49 (4.1/10) and Women 25-54 (4.8/11-tie).
"Dancing with the Stars Results" (8:00-9:00 p.m.)
Standing as the night's most-watched program, a special Wednesday airing of ABC's "Dancing with the Stars Results" ranked No. 1 at 8:00 p.m. in Total Viewers (15.6 million) and Adults 18-49 (3.2/9-tied). "DWTS Results" also led its time period among Women 18-49 (4.4/11) and Adults 25-54 (4.3/11). Actress and entrepreneur Susan Lucci was the seventh dancer to leave the competition this season.
"Private Practice" (9:00-10:00 p.m.)
Retaining 100% of its young adult lead-in, ABC's "Private Practice" attracted its largest audience (9.5 million) of the season, while posting a best-since-premiere performance in Adults 18-49 (3.2/8). The medical drama built on its lead-in and ranked as Wednesday's top program among Adults 18-34 (2.9/8), Women 18-34 (4.6/12) and Women 18-49 (4.9/11). "Private Practice" has stood as Wednesday's No. 1 program among Women 18-34 in all 5 of its telecasts this season.
"Dirty Sexy Money" (10:00-11:00 p.m.)
During the final hour of the evening, ABC's "Dirty Sexy Money" outperformed the season premiere of NBC's "Law & Order" among Adults 18-34 (1.6/5 vs. 1.4/4), Women 18-34 (2.3/7 vs. 1.5/7) and Women 18-49 (2.8/8 vs. 2.4/6).
� "Dirty Sexy Money" was up from the prior week in Total Viewers (6.2 million vs. 6.1 million) and across all key women demos: W18-34/W18-49/W25-54.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/05/08.