or


[11/07/08 - 03:14 PM]
AMC Fearfest Garners Highest Delivery in Halloween Stunt's History
AMC spins the numbers for October 24-31.

[via press release from AMC]

AMC Fearfest Garners Highest Delivery in Halloween Stunt's History

Record Demo Growth and Delivery Pushed AMC into Top Five Network Status

NEW YORK, NY, November 7, 2008 - For its 12th annual Halloween movie marathon, AMC re-branded Monsterfest to AMC FEARFEST and showcased a broad selection of films from the thriller and horror genre, from October 24 - 31. This rebrand, along with new premiere titles including Constantine, Panic Room and Return to the House on Haunted Hill, contributed to the network achieving its strongest Halloween programming stunt, among total viewers (780K) in its history. The network ranked 5th in delivery of Men 25-54 for the week (10/24-10/31) and achieved top ten status in other key demos compared to all other basic cable nets during the same measurement period.

"AMC has always been an important destination for fans of this genre, and by re-branding, we were able to bring our audience an even broader range of films from our extensive movie library," said Tom Halleen, SVP of programming and scheduling. "The unique way we package and stunt our movies continues to resonate strongly with viewers, and we're excited that our strategy paid off with our highest ratings ever for this programming event."

Highlights include:

AMC FEARFEST' 08 ranked as the strongest year ever in Adult 25-54 performance, delivering 704k A25-54 viewers

AMC FEARFEST' 08 attracted the most Adults 18-49 (429K) and Men 25-54 (221k)

AMC's FEARFEST '08 ranked AMC as a top 10 network Adults 18-49 compared to all other basic cable nets during the same measurement period (10/24-10/31/08) in primetime (M-Su 8-11p)

HH ratings were up +39% from 2007 (.5 HH RTG). Among AMC's core A25-54 demo, AMC FEARFEST '08 exceeded 2007's Monsterfest performance by +50% and 2006 numbers by +30%.

Looking strictly at the telecasts airing in prime (M-Su 8p-11p), AMC FEARFEST '08 earned a 1.0 HH rating which is up +30% from Monsterfest '07. The stunt drew 704k A25-54 viewers and more than 1.2 million total viewers, an increase of +39%/+31% from year ago.

Source: Nielsen Media Research, live data. All telecasts airing during 2008 Fearfest compared to previous years. All net comparison based on 10/24-10/31/08 M-Su 8-11p & M-Su 6a-6a daypart averages of all networks broadcasting more than 51% of the daypart

About AMC

AMC is a multi-platform network that celebrates classic movies and high-quality scripted series. Among the elite services available in over 94 million homes (Source: Nielsen Media Research), AMC defines what it means to be a classic movie network today, creating a distinctive viewing experience that celebrates all that is enduringly cool, personal and powerfully relevant about movies. AMC's comprehensive library of popular movies strike a meaningful chord with its audience, and its critically-acclaimed slate of originals all have a cinematic quality that allow them to complement and be complemented by some of the best movies of all time. AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, WE tv and Sundance Channel. AMC is THE FUTURE OF CLASSIC.

Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York's Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media's NYC studios and post-production facilities.





  [november 2008]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.

[12/16/14 - 09:41 AM]
"48 Hours: The Two Faces of Todd Winkler" Is Saturday's #1 Broadcast at 10:00 PM with Viewers
CBS spins the numbers for Saturday, December 13.

[12/16/14 - 08:44 AM]
"The Voice" Is Currently Up 16% Versus Last Week in 18-49 to Its Highest Rating Since November 17
NBC spins the numbers for Monday, December 15.

[12/16/14 - 08:31 AM]
Cowboys' 38-27 Win Over Eagles on NBC Is Most-Watched "Sunday Night Football" Game This Season
NBC further spins the numbers for Sunday, December 14.

[12/16/14 - 08:27 AM]
ABC's "The Great Christmas Light Fight" Sees 2nd-Best Numbers Ever
ABC spins the numbers for Monday, December 15.

[12/16/14 - 08:26 AM]
Monday's Broadcast Ratings: "The Voice" Continues Impressive Demo Streak
NBC's juggernaut has won Monday night for the past 13 weeks among adults 18-49.

[12/15/14 - 02:14 PM]
"Homeland" and "The Affair" Have Another Great Sunday
Showtime spins the numbers for Sunday, December 14.

[12/15/14 - 01:32 PM]
"Sons of Anarchy" Rides to Ratings Record at FX
FX spins the numbers for Tuesday, December 9 and the season to date.