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[01/05/09 - 11:52 AM]
In a Year of Record-Setting Achievements, ABC Family Reaches New Heights in Prime in 2008, 4q 2008 and December 2008 in Viewers and Key Targets
ABC Family spins the numbers for the year to date.

[via press release from ABC Family]

Ratings Highlights for 2008, 4Q 2008 and December 2008 (Final National Ratings)

In a Year of Record-Setting Achievements, ABC Family Reaches New Heights in Prime in 2008, 4Q 2008 and December 2008 in Viewers and Key Targets

During 2008, ABC Family Delivers its No. 1 Original Series Ever with Critically Acclaimed "The Secret Life of the American Teenager" in Total Viewers and All Core Demos

"The Secret Life of the American Teenager" is TV/Cable's No. 1 Scripted Series of the Year in Target 18-34 and 12-34 Demos

ABCFamily.Com Sees Best Year Ever in 2008

Boasting Double-Digit Year-to-Year Percent Increases in Prime in Viewers and Key Targets, ABC Family is One of the Biggest Gainers Among Fully-Distributed Cable Networks

ABC Family is Cable's No. 3 Network in Prime in Viewers, Marking the Net's Best December Showing in its History

For the Second Straight December, The Walt Disney Company Owns 3 of the Month's Top 4 Most-Watched Cable Nets in Prime in Total Viewers with ESPN, ABC Family and Disney Channel

ABC Family � 2008 (12/31/07-12/28/08)

Bolstered by a "25 Days of Christmas"-driven record-setting December 08, and yearlong success with original series, specifically "The Secret Life of the American Teenager," 2008 qualified as ABC Family's most-watched year on record in Prime in Total Viewers (1.31 million), Adults 18-34 (316,000), Adults 18-49 (588,000) and Viewers 12-34 (518,000). Moreover, ABC Family echoed this impressive feat in Women 18-34 (208,000), Women 18-49 (376,000) and Females 12-34 (354,000).

� ABC Family's No. 1 original series of all time, critically-acclaimed "The Secret Life of the American Teenager," stood as TV's No. 1 scripted series in Viewers 12-34 (2.5 million) and Females 12-34 (2.1 million), and cable's No. 1 scripted series in Adults 18-34 (1.2 million) and Women 18-34 (918,000).

� Closing out the year on a high note, 4Q08 became ABC Family's most-watched quarter ever in Prime in Total Viewers (1.6 million), Adults 18-34 (357,000), Women 18-34 (234,000), Adults 18-49 (705,000) and Women 18-49 (447,000). Impressively, in the key 18-34 and 12-34 demos, 4Q08 marked the net's second straight record setting quarter, topping 3Q08's previous all-time high deliveries.

� For 2008, ABC Family was home to the biggest cable event of the year with its 11th annual "25 Days of Christmas" campaign in Total Viewers (2.51 million), which wrapped as the campaign's second-best-ever in Adults 18-34 (473,000), Adults 18-49 (1.08 million) and Viewers 12-34 (748,000).

� With ABCFamily.com setting records for Average Monthly Unique Visitors (1.3 million), Total Minutes (191 million) and Total Page Views (183 million), 2008 was the network's best year ever online. These record-setting achievements resulted in massive increases in Average Monthly Unique Visitors (+109%), Total Minutes (+479%) and Total Page Views (+186%).

� Year-to-year in Prime, ABC Family was a growth leader among fully-distributed cable networks, delivering double-digit percent increases across key targets, up by 12% in Total Viewers (1.31 million vs. 1.17 million), by 14% in Adults 18-34 (316,000 vs. 276,000), by 11% in Adults 18-49 (588,000 vs. 531,000) and by +15% in Viewers 12-34 (518,000 vs. 451,000).

� In Total Day, 2008 also stood as ABC Family's most-watched year on record in Total Viewers (716,000), and across all key demos including Adults 18-34 (189,000), Adults 18-49 (328,000) and Viewers 12-34 (319,000).

ABC Family � December 2008 (12/1/08-12/28/08)

Boasting near-record deliveries for "25 Days of Christmas 2008," December 08 qualified as the network's most-watched month ever in Prime in Total Viewers (2.26 million), Adults 18-34 (457,000), Adults 18-49 (999,000) and Viewers 12-34 (713,000). Competitively, in Total Viewers, ABC Family ranked No. 3, marking its best December competitive showing on record.

� For the second straight December, The Walt Disney Company owned 3 of the month's Top 4 most-watched networks in Prime in Total Viewers with No. 1 ESPN (3.3 million), No. 3 ABC Family (2.3 million) and No. 4 Disney Channel (2.2 million).

� In Prime, ABC Family earned Top 5 ranks in Prime versus all cable in key targets: No. 2 in Women 18-49 (603,000) and Females 12-34 (443,000), No. 3 in Women 18-34 (283,000), and No. 4 in Adults 18-34 (457,000), Adults 18-49 (999,000) and Viewers 12-34 (713,000).

Source: Nielsen Media Research (National Ratings, 2008: 12/31/07-12/28/08; December 2008: 12/1/08-12/28/08; 4Q08: 9/29/08-12/28/08; 25 Days of Christmas 08: 12/1/08-12/25/08). Most Current: Live + Same Day blended with Live + 7 when available. Online Source: comScore Media Metrix, January � November time frame used for all years.





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· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





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