or


[01/07/09 - 01:18 PM]
ABC's Tuesday Lineup of Premieres Posts the Net's Largest Audience and Highest Adults 18-49 Performance on the Night Since November
ABC spins the numbers for Tuesday, January 6.

[via press release from ABC]

Quick Take for Tuesday, January 6, 2009 (National Live + Same Day Program Ratings)

ABC's Tuesday Lineup of Premieres Posts the Net's Largest Audience and Highest Adults 18-49 Performance on the Night Since November

"Homeland Security USA" Brings ABC Strong Time Period Improvement at 8pm

In its 8th Season Opener, ABC's Debut of "Scrubs" Outperforms the Show's Final Original Airing on NBC in May by 1.2 Million Viewers and by 24% in Adults 18-49

Among Hard-to-Reach Men 18-34, "Scrubs" at 9:30pm Qualifies as Tuesday's No. 1 TV Show and Marks ABC's Best Non-Sports Rating in the Slot in Over 6 Years

ABC News' "Primetime: What Would You Do?" Logs ABC's Best Numbers at 10pm In Viewers and Adults 18-49 in 6 Weeks, While Posting Series' Best-Ever Men Ratings

Tuesday Night (8:00-11:00 p.m.)

With its Tuesday premiere lineup of "Homeland Security USA", "Scrubs" and "Primetime: What Would You Do?," ABC turned in its strongest performance on the evening in 6 weeks in Total Viewers (7.2 million) and Adults 18-49 (2.7/7) - since 11/25/08.

* Compared to the year-ago Tuesday, ABC's numbers jumped by 3.1 million viewers and by 125% in Adults 18-49 (4.1 million & 1.2/3 on 1/8/08).

"Homeland Security USA" (8:00-9:00 p.m.)

Opposite stiff competition from CBS' stalwart "NCIS" and NBC's season premiere of "The Biggest Loser: Couples," ABC's debut telecast of "Homeland Security USA" was a solid upgrade for ABC in the hour. "The Homeland Security USA" debut was also up sharply from the average for "Opportunity Knocks" in the hour earlier this season, improving the slot by nearly 2 million viewers (7.8 million vs. 5.9 million) and by 44% in Adults 18-49 (2.3/6 vs. 1.6/5).

* Despite the competition, the new unscripted series gained overall audience from start to finish (7.7 million to 7.9 million) and grew by 14% in Adults 18-49 (2.2/6 to 2.5/6).

"Scrubs" (9:00-9:30 p.m.)

Building on its lead-in in a highly competitive slot against CBS' "The Mentalist" and NBC's "The Biggest Loser: Couples," the ABC premiere of "Scrubs" earned second place in Adults 18-34 (3.0/8) and ranked No. 1 with hard-to-reach Men 18-34 (3.2/9). In fact it premiered with ABC's highest Men 18-34 rating in the half-hour with non-sports programming in more than 2 years - since 11/14/06.

* Compared to its final original airing on NBC (5/8/08), ABC's "Scrubs" debut was up by 1.2 million viewers (6.7 million vs. 5.3 million) and by 24% in Adults 18-49 (3.1/7 vs. 2.5/7). In addition, it was the series' most-watched telecast since March 17, 2008, surpassing its final 3 original airings on NBC in its Thursday "Must-See TV" comedy lineup at 9pm. On average, of the 28 non-sports series that NBC broadcasts this season, 21 are lower-rated among Adults 18-49 than ABC's debut of "Scrubs."

"Scrubs" (9:30-10:00 p.m.)

Building on its lead-in at 9:30pm with Adults 18-49 (3.2/8), Adults 18-34 (3.4/9) and Men 18-34 (3.6/10), "Scrubs" held second place in the 9:30pm half-hour in Adults 18-34 and ranked No. 1 in Men 18-34. In fact it stood as Tuesday's No. 1 TV show with Men 18-34. Furthermore, it produced ABC's highest non-sports Men 18-34 rating in the half-hour in well over 6 years - since 9/10/02.

* "Scrubs" was up hugely for ABC in the half-hour over the same night last year with original comedy programming ("Carpoolers"), jumping by 3.2 million viewers (6.6 million vs. 3.4 million) and by 191% in Adults 18-49 (3.2/8 vs. 1.1/3).

"Primetime: What Would You Do?" (10:00-11:00 p.m.)

Airing against established original dramas on NBC ("Law & Order: SVU") and CBS ("Without a Trace"), ABC News' season premiere of "Primetime: What Would You Do?" ranked No. 2 in the hour among young adults (AD18-49 = 2.7/7 and AD18-34 = 2.3/7) and Teens 12-17 (1.7/7).

* "Primetime: What Would You Do?" pulled in the Net's top numbers in the time slot in 6 weeks in both Total Viewers (7.0 million) and Adults 18-49 (2.7/7) - since 11/25/08.

* In its second season premiere the show marked the show's highest-ever ratings across all key Men demos (M18-34/M18-49/M25-54).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National, Live + Same Day Program Ratings), 1/6/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (NBC)
· CARPOOLERS (ABC)
· HOMELAND SECURITY USA (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· OPPORTUNITY KNOCKS (ABC)
· PRIMETIME (ABC)
· SCRUBS (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
The Alphabet tops adults 18-49 while CBS is the most-watched broadcaster.

[11/18/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye takes home top honors in both categories last night.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.

[11/09/17 - 08:44 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Top Charts for ABC
The Alphabet's annual telecast is up more than 10% from last year among adults 18-49.

[11/08/17 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos, CBS Leads Total Viewers
Without the World Series as competition, nearly every series posts double-digit gains.

[11/07/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC Wins Demo Race, ABC Leads Total Viewers
The Peacock takes home the adults 18-49 crown once again.

[11/06/17 - 03:16 PM]
Discovery Channel Ratings Soar in October with Year-Over-Year Growth in Key Demos
Discovery further spins the numbers for the month of October.