[01/21/09 - 01:07 PM]
ABC Family Qualifies as Cable's No. 1 Network in Prime in Women 18-34 and Females 12-34
ABC Family spins the numbers for the week of January 12-18.

[via press release from ABC Family]

Ratings for Week of January 12-18, 2008 and Sunday, January 18, 2009 (Final National Ratings)

Powered by "Another Cinderella Story" and "The Secret Life of the American Teenager," ABC Family Qualifies as Cable's No. 1 Network in Prime in Women 18-34 and Females 12-34, and Ranks Among the Top 5 in Key Adults and Women 18-49

Sunday's World Television Premiere Event of "Another Cinderella Story" is Cable's No. 1 Scripted Telecast for the Week in Total Viewers and Across All Key Demos

This Weeks Stands as ABC Family's Most-Watched Week Ever in Females 12-34, and Top Ranked Non-December Week in Total Viewers, Adults 18-34 and Viewers 12-34

ABC Family Owns the Week's Top 2 Scripted Cable Telecasts in Women 18-34 and Females 12-34 with "Another Cinderella Story" and "Secret Life"

Easily Sunday's No. 1 Cable Network in Prime Across All Targets, Sunday Rates as ABC Family's Third-Most-Watched Day Ever, with 4.2 Million Total Viewers, Topping Runner-Up USA by an Impressive 1.5 Million Viewers, or by 56%

Monday's "The Secret Life of the American Teenager" is TV/Cable's No.1 Program at 8 O'clock in Core 18-34 and 12-34 Demos, and Beats the CW's "Gossip Girl" Head to Head in Viewers

"Another Cinderella Story" Stands as the Season's No. 1 Movie on All Cable in 12-34 and Teens Demos, and is the Second-Most-Watched in Viewers and Key Women

"Another Cinderella Story" Ranks as ABC Family's Third-Most-Watched Telecast Ever in Viewers, and is the Net's No. 3 Movie Debut of All Time in Core 18-34s

Week of January 12-18, 2009

Powered by the premiere movie event "Another Cinderella Story" and hit original series "The Secret Life of the American Teenager," ABC Family qualified as the week's No. 1 cable network in Prime in Women 18-34 (343,000) and Females 12-34 (623,000), and placed among the Top 5 in Adults 18-34 (No. 3 - 477,000), Adults 18-49 (No. 5 � 769,000) and Women 18-49 (No. 3 - 524,000).

� The No. 1 cable program Sunday night in core Nielsen measures, "Another Cinderella Story" finished as the week's No. 1 scripted cable telecast in Total Viewers (5.3 million), Women 18-34 (749,000), Women 18-49 (1.3 million), Viewers 12-34 (2.3 million) and Females 12-34 (1.8 million).

� Impressively, this week stood as the network's most-watched week in Prime on record in Females 12-34 (623,000), and most-watched week outside of December in Total Viewers (1.7 million � tied week of 11/17/08), Adults 18-34 (477,000), Women 18-34 (343,000) and Viewers 12-34 (817,000).

� Far and away Sunday's No. 1 cable network across all key targets, this past Sunday qualified as ABC Family's third-most-watched day in Prime in the network's history in Total Viewers (4.2 million � tied 1/20/08), towering over the night's No. 2 network, USA, by 1.5 million viewers, or by 56% (2.7 million).

� Monday's "The Secret Life of the American Teenager" (8:00 � 9:00 p.m.) stood as TV's No. 1 program in its time period in Viewers 12-34 (2.0 million) and Females 12-34 (1.7 million), out-performing CW's flagship series, "Gossip Girl," by double-digit percentages in the key categories and by 7% in Total Viewers (3.1 million vs. 2.9 million). Moreover, in Adults 18-34 (987,000) and Women 18-34 (730,000), "Secret Life" ranked No. 1 versus all cable programs in the hour.

� ABC Family delivered the week's Top 2 scripted cable telecasts in Women 18-34 and Females 12-34 with Sunday's "Another Cinderella Story" (749,000 and 1.8 million, respectively) and Monday's "The Secret Life of the American Teenager" (730,000 and 1.7 million, respectively).

"Another Cinderella Story" (Sunday, 1/18/09, 8:00-10:00 p.m.)

The world television premiere event of "Another Cinderella Story," starring Selena Gomez and Andrew Seeley, ranked as ABC Family's No. 3 telecast on record in Total Viewers (5.3 million), and delivered the Net's third-highest movie premiere ratings ever in Adults 18-34 (1.0 million/1.5 rating), Adults 18-49 (1.9 million/1.4 rating), Women 18-34 (749,000/2.2 rating).

� "Another Cinderella Story" now stands as the No. 1 movie on all cable of the 2008/09 season in Viewers 12-34 (2.3 million), Females 12-34 (1.8 million), and is the second-most-watched in Total Viewers (5.3 million), Women 18-34 (749,000) and Women 18-49 (1.3 million).

� At 8 o'clock, "Another Cinderella Story" delivered a resounding win, towering over runner-up USA by an impressive 96% in Total Viewers (5.3 million vs. 2.7 million), by 55% in Adults 18-34 (1.0 million vs. 645,000), by 46% in Adults 18-49 (1.9 million vs. 1.3 million) and by 191% in Viewers 12-34 (2.3 million vs. 791,000).

� "Another Cinderella Story" registered hefty increases in key demos over robust year-ago time period levels (debut of "Bring it On: In It to Win It"), improving by 15% in Total Viewers (5.3 million vs. 4.6 million), by 12% in Adults 18-34 (1.0 million vs. 892,000), by 19% in Adults 18-49 (1.9 million vs. 1.6 million) and by 8% in Women 18-49 (1.3 million vs. 1.2 million).

Source: Nielsen Media Research (National Ratings, Live+SD, 1/18/09; week of 1/12/09-1/18/09; 2008/09 Season: 9/29/08-1/18/09).

  [january 2009]  


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