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[01/22/09 - 06:26 AM] Americas Next Top Model Obsessed on Oxygen Struts to Double and Triple Digit Increases Among Key Demos Oxygen spins the numbers for Sunday, January 18. |
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[via press release from Oxygen] |
"AMERICAS NEXT TOP MODEL OBSESSED" ON OXYGEN STRUTS TO DOUBLE AND TRIPLE DIGIT INCREASES AMONG KEY DEMOS
Network's Median Age Drops During Sunday Marathon
NEW YORK - January 22, 2009 -- Oxygen's marathon of "America's Next Top Model Obsessed" this past Sunday gave the network its best W18-34 audience ever for the Sunday 11A-11P time period. Compared to the time period average of the prior four weeks, the 12-episode marathon gained 113% among W18-34 (145,000 vs. 68,000), 63% on W18-49 (238,000 vs. 146,000), 39% among P18-49 (276,000 vs. 199,000) and 25% among total viewers (467,000 vs. 373,000) according to Nielsen Media Research data. Sunday also saw a median age of 29 - 15 years younger than the time period average for the prior four weeks on Oxygen.
The "America's Next Top Model Obsessed" weekend debut registered significant increases online as well, with over two million page views since the show site launched. The 424,000 page views this past Sunday amounts to a 4,688% increase versus last Sunday's page views. Video streams were up 1,183% with 7,700 streams. Photo galleries constituted all ten of the top ten pages on the show's site. (Source: Omniture SiteCatalyst)
Oxygen launched "America's Next Top Model Obsessed" on Sunday, January 18. The network brings viewers more than just marathons every Sunday. Offerings include exclusive vignettes of models and judges revealing behind-the scenes information, exclusive bonus footage for the web, factoids on snipes throughout the day and new photos and games online. Oxygen acquired the cable rights to all seasons of the groundbreaking reality competition series "America's Next Top Model" in September 2008, including the show's 12th season now in production and repeat airings of any future cycles beyond.
About Oxygen Media:
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched 2000 to fill a void in the television landscape - creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."
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[12/19/24 - 12:00 PM] Great American Family's Christmas Franchise Fuels Channel's Growth Placing It Among the Top 25 Just Three Years After Launch The company's burgeoning holiday movie franchise, Great American Christmas, launched October 11, further establishing Great American's position as a leader in the original holiday movie space.
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[12/18/24 - 01:30 PM] "Landman" Explodes Becoming the #1 Paramount+ Original of All Time Garnering 14.9M Global Households New episodes are available to stream every Sunday exclusively on Paramount+.
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[12/18/24 - 10:21 AM] "Live with Kelly and Mark" Hits Season Highs in Total Viewers, Households and Women 25-54 with Best Numbers Since April In addition, "Live" posted week-to-week gains of +12% in Women 25-54 (0.47 rating vs. 0.42 rating), hitting a season high and posting the show's second week of growth in the demographic with its best delivery in three months.
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[12/17/24 - 03:31 PM] ABC News' "Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 9 Versus CBS' "After Midnight" and NBC's "Late Night With Seth Meyers" "Nightline" posted double-digit gains week to week across the board: Total Viewers (+16% - 840,000 vs. 725,000), Adults 25-54 (+76% - 215,000 vs. 122,000) and Adults 18-49 (+90% - 129,000 vs. 68,000).
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[12/17/24 - 12:00 PM] Netflix Top 10 Week of Dec. 15: "Carry-On" Lifts Off and "Black Doves" Fly High in Netflix's Top 10 This Week Jamie Foxx's stand-up special "What Had Happened Was..." hit No. 2 (8.2 million views), and "Dead to Me" creator Liz Feldman's new murder mystery "No Good Deed" landed at No. 3 (6 million views).
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[12/17/24 - 11:12 AM] "Abbott Elementary" Holiday Special Delivers Glad Tidings - Rising +129% in Total Viewers and +410% in Adults 18-49 over Initial Live+Same Day Audience After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the "Abbott Elementary" holiday special "Winter Show" delivered holiday cheer, jumping to 6.66 million Total Viewers and 2.14 rating in Adults 18-49.
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[12/17/24 - 05:16 AM] "Yellowstone" Finale Is Biggest Episode in Series History with 11.4 Million Viewers Overall, Season B outperformed Season 5A by +4% (10.3M) in viewership.
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[12/16/24 - 02:45 PM] "Blue Bloods" Series Finale Hits Largest Overnight Audience of the Season The finale's seven-day multiplatform audience (across CBS and Paramount+) could surpass 11.4 million viewers, according to VideoAmp and CBS Research estimates.
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[12/12/24 - 10:00 AM] "Tracker" Exceeding 18 Million Viewers and "Matlock" Nearing 17 Million Viewers in Live Plus 35-Day Multiplatform Viewing Since the new season premiered in September, CBS primetime series are averaging 10 million viewers, up +3% compared to last season, in live plus 35-day viewing across CBS, Paramount+ and the CBS app.
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[12/12/24 - 09:02 AM] "Tamron Hall" Hits Season Ratings High Growing by 17% During the week of November 18, "Tamron Hall" grew in all key measures week to week, +9% among total viewers, +6% in household rating, +16% and +17% respectively with the highly coveted women 18-49 and 25-54 demographics.
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[12/11/24 - 12:01 PM] "Dancing with the Stars" Season 33 Earns Largest Total Viewer Finale Audience in Five Years - Largest Adults 18-49 Audience in Seven Years The finale represented the show's highest delivery in multiplatform viewing for any "Dancing with the Stars" telecast in both Total Viewers and Adults 18-49 in three years.
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[12/10/24 - 12:00 PM] Netflix Top 10 Week of Dec. 8: "Black Doves" Soars; "Our Little Secret" Is Most-Watched Title This Week "Senna," the limited series based on the life and career of the titular Formula 1 icon, raced to No. 1 (5.8 million views) on the Non-English TV list, with "The Madness" rising to No. 1 in English TV, making the top 10 in 90 countries, with 13.3 million views.
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[12/10/24 - 10:56 AM] Formula 1 Telecasts on ESPN Platforms Reach Nearly 30 Million Fans in 2024 Just over 1 million viewers watched the telecast of Sunday's season-ending Abu Dhabi Grand Prix on ESPN.
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[12/09/24 - 09:44 AM] Tubi Original Movie "Sidelined: The QB & Me" Scores No. 1 Spot on Tubi in the US & Canada In its first seven days, the movie was viewed by 17.9% of total viewers in the US and 19.9% of total viewers in Canada.
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[12/05/24 - 05:53 PM] Hallmark Channel's "Holiday Touchdown: A Chiefs Love Story" Wins Most-Watched Cable Movie of the Year! The Merry Thanksgiving Weekend premieres were the #1 most-watched entertainment cable programs on Thursday, Friday, and Saturday, as the programming stunt reached 8.4 million unduplicated total viewers.
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