THE "BAD GIRLS CLUB" TRIP TO CANCUN DELIVERS SERIES HIGH FOR W18-49
Oxygen #2 Net For W18-34 At 10PM
New York, NY - March 4, 2009 -- Young women tuned into Oxygen's "Bad Girls Club" last night in droves. Last night's episode of "Bad Girls Club" marked a series high among W18-49 with 644,000 and delivered the best non-finale telecast ever among W18-34 with 501,000 in the demo, according to Nielsen Media Research. With a median age of 23.7, Oxygen was ranked the #2 network among W18-34 in the 10PM hour.
Tuesday night's "Bad Girls Club" episode was also the second most watched among P18-49 with 886,000 P18-49. Recording a 1.2 household ratings, the episode drew in 1.2 million total viewers. This was the fifth Oxygen telecast to record over one million total viewers this year.
Compared to the average of the first 11 episodes of Bad Girls Club Season 2, Season 3 is up 73% for P18-49 (670,000 vs. 388,000), 75% for F18-49 (493,000 vs. 281,000), 112% for F18-34 (379,000 vs. 179,000), and 61% for total viewers (947,000 vs. 588,000).
Page views for the show site on www.oxygen.com reached a series high yesterday with 1.4 million page views. However, today's total has already surpassed that number of views. Page views on the "Bad Girls Club" show site totaled 4.9 million in the week leading up to Tuesday night's episode.
Last night's episode, "Run for the Border," featured the girls' vacation to Cancun, Mexico. There was plenty of sunshine and partying, but the tensions in the house reached a breaking point resulting in a dramatic confrontation on the street outside a club. From Bunim-Murray Productions, the groundbreaking producers of "The Real World," "The Bad Girls Club" was shot in Los Angeles.
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."