ABC.COM DELIVERS 9 OUT OF TOP 10 SERIES VIEWED ONLINE IN FEBRUARY 2009
ABC.com Site Dominates Broadcast Competition for Online Video Viewing
According to the latest data from Nielsen VideoCensus for February 2009, ABC.com continued to deliver the most viewed series online in terms of unique viewers. The network site had 9 out of the top 10 series viewed on broadcast sites in February 2009. "Lost" held the #1 spot with 2.5 million unique viewers, up 41% over the previous month.
Viewing of full episodes and short-form content from "Dancing with the Stars" (1.5 million unique viewers), "Grey's Anatomy" (1.3 million unique viewers), "The Bachelor" (962,000 million unique viewers), "Brothers & Sisters" (801,000 million unique viewers), "Desperate Housewives" (793,000 unique viewers) and "Scrubs" (655,000 unique viewers) followed "Lost," ranking 2nd, 3rd, 4th, 5th, 6th and 7th, respectively. Other ABC shows in the top 10 were "Extreme Makeover: Home Edition" in 9th place, with 619,000 unique viewers, and "Private Practice" in the #10 spot with 493,000 unique viewers.
"Lost" also ranked #1 in total streams with 48 million total streams, up 20% over January 2009. Streaming content related to "Dancing with the Stars" was #1 in terms of percentage growth of total streams, up 1678% over the previous month.
ABC.com's Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Season to date, over 106 million episodes have been initiated through the ABC.com Full Episode Player. Last fall, ABC.com launched a new short-form video player, which allows users to embed videos throughout the web, including their own blogs and third-party social networking sites. The ABC.com short form player is home to over 2000 pieces of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC's most popular series, as well as ABC.com's original daily online series, "Start Now." ABC.com is available anytime, anywhere on mobile devices at m.abc.com.
Source: Nielsen Online, VideoCensus, February 2009