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[06/05/09 - 12:50 PM]
USA Crushes Competition with Newest Hit Series Royal Pains
USA spins the numbers for Thursday, June 4.

[via press release from USA]

USA CRUSHES COMPETITION WITH NEWEST HIT SERIES ROYAL PAINS

BURN NOTICE STILL ON TOP AS #1 SCRIPTED SERIES ON CABLE

NETWORK ADDS ANOTHER POWER BLOCK TO ITS ROSTER

NEW YORK, NEW YORK � June 5, 2009 � The season three premiere of BURN NOTICE and the series premiere of ROYAL PAINS crushed the competition when they hit the airwaves on USA Network last night.

BURN NOTICE, the #1 scripted series on cable this year, opened season three with its best season premiere ever. BURN NOTICE delivered 2.8 million in P25-54, 2.5 million in P18-49, 1.2 million in P18-34, 6 million total viewers and a household rating of 4.24. Season three premiere of BURN NOTICE grew over the season two premiere by +7% in P18-49, +4% in P25-54 and +11% in total viewers.

BURN NOTICE outperformed broadcast competition with stronger deliveries of P18-49 and P25-54 over the series launch of "The Listener" as well as beating "CSI" in P18-49.

ROYAL PAINS continued the string of successful original launches for USA delivering 2.5 million in P25-54, 2.3 million in P18-49, 1.1 million in P18-34, 5.6 million total viewers and a household rating of 4.18. Royal Pains beat the second episode of "The Listener" among 18-49 and 25-54 and also beat "The Mentalist" among 18-34. The ROYAL PAINS viewership in both P18-49 and P25-54 grew each half hour over the course of the airing.

ROYAL PAINS delivered more total viewers and P18-49 than the series premieres of the USA originals IN PLAIN SIGHT and BURN NOTICE.

Characters Welcome.





  [june 2009]  
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· BURN NOTICE (USA)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· LISTENER, THE (ION)
· MENTALIST, THE (CBS)
· ROYAL PAINS (USA)





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