or


[07/22/09 - 03:02 PM]
10 Things I Hate About You Generates Series Highs in Females 12-34, Teens and Females Teens
ABC Family spins the numbers for Tuesday, July 21.

[via press release from ABC Family]

Ratings Highlights for Tuesday, July 21, 2009 - Final National Ratings

"10 Things I Hate About You" Generates Series Highs in Females 12-34, Teens and Females Teens

"Ruby & the Rockits" Launches as ABC Family's No. 2 Comedy Debut on Record in Total Viewers and Across Key 18-49 and Teen Demos

In Females 12-34 and Female Teens, "10 Things" and "Ruby & the Rockits" Stand as Tuesday's Top 2 Scripted Cable Telecasts in Prime

"10 Things" is TV's No. 1 Program at 8 O'clock in Female Teens, and Ranks No. 1 Versus All Cable in Women 18-34, Females 12-34 and Female Teens

"Ruby & the Rockits" Lifts ABC Family to 10-Month Time Period Highs in Viewers 12-34, Females 12-34 and Female Teens

"10 Things I Hate About You" (8:00-8:30 p.m.)

Surging by double-digit percentages across all key targets, ABC Family's hit original comedy "10 Things I Hate About You" posted series highs in Females 12-34 (771,000), Teens 12-17 (511,000) and Female Teens (448,000).

� "10 Things" qualified as Tuesday's No. 1 scripted program in Prime in Females 12-34 and Female Teens.

� At 8 o'clock, "10 Things" stood as cable's No. 1 telecast in Women 18-34 (396,000/1.2 rating), Females 12-34 (771,000/1.7 rating) and Female Teens (448,000/3.7 rating), and No. 1 among ad-supported cable in Viewers 12-34 (935,000/1.0 rating) and Teens (511,000/2.1 rating).

� Among Total Viewers and across key 18-34 and 18-49 demos, "10 Things" garnered its second-best ratings to date, and nearly matched its launch as the series' most-watched telecast in Viewers 12-34 (935,000 vs. 936,0000).

� Week to week, "10 Things" delivered impressive growth across the board, including by 45% in Total Viewers (1.6 million vs. 1.1 million), by 20% in Adults 18-34 (424,000 vs. 352,000), by 22% in Adults 18-49 (616,000 vs. 503,000) and by 26% in Viewers 12-34 (935,000 vs. 740,000).

"Ruby & the Rockits" (8:30-9:00 p.m.)

ABC Family's newest original comedy, "Ruby & the Rockits," launched as the net's No. 2 comedy series debut on record in Adults 18-49 (654,000) and Women 18-49 (483,000), behind only the premiere of "10 Things I Hate About You" (7/7/09). "Ruby & the Rockits" also stands as the net's No. 2 comedy launch on record in Total Viewers (1.6 million), Teens (489,000) and Females Teens (436,000), behind "Roommates" (3/23/09).

"Ruby & the Rockits" stood as cable's No. 1 program in the time slot in Females 12-34 (717,000/1.6 rating) and Females Teens (436,000/3.6 rating), No. 2 in Teens (489,000/2.0 rating), and among the Top 5 in Women 18-34 (No. 4 � 281,000/0.8 rating), Women 18-49 (No. 4 - 483,000/0.7 rating) and Viewers 12-34 (No. 3 - 834,000/0.9 rating).

� Among all prime cable programs, "Ruby & the Rockits" ranked as the No. 2 scripted telecast in Females 12-34, and No. 2 overall among all TV in Female Teens, behind lead-in "10 Things I Hate About You."

� "Ruby & the Rockits" elevated ABC Family to best in 10 month deliveries in the half-hour in Viewers 12-34, Female 12-34 and Female Teens.

� "Ruby & the Rockits" built over its "10 Things I Hate About You" lead-in by 6% in Adults 18-49 (654,000 vs. 616,000) and by 9% in Women 18-49 (483,000 vs. 444,000).

� "Ruby & the Rockits" out-delivered prior 4-week time period averages by double and triple digit percentages across the board: +60% in Adults 18-34 (345,000 vs. 215,000), +76% in Adults 18-49 (654,000 vs. 371,000), +132% in Viewers 12-34 (834,000 vs. 360,000) and +237% in Teens 12-17 (489,000 vs. 145,000). In Total Viewers, delivery nearly doubled (1.6 million vs. 831,000).

� Among core females demos, delivery was doubled to tripled: +102% in Women 18-34 (281,000 vs. 139,000), +108% in Women 18-49 (483,000 vs. 232,000) + 203% in Females 12-34 (717,000 vs. 237,000 and + 345% in Female Teens ( 436,000 vs. 98,000).

Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 7/19/09, Prior 4-Week, 6/23-7/30/09).





  [july 2009]  
S
M
T
W
T
F
S
   


· 10 THINGS I HATE ABOUT YOU (ABC FAMILY)
· ROOMMATES (ABC FAMILY)
· RUBY & THE ROCKITS (ABC FAMILY)





most recent ratings | view all posts
[10/22/19 - 08:32 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Take Home Demo Honors
The network wins the night among adults 18-49 while ABC is the most-watched broadcaster overall.

[10/21/19 - 08:37 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Victory
The Peacock once again takes home top honors in all categories on Sunday.

[10/20/19 - 09:16 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Charts
The Alphabet leads the night in both total viewers and adults 18-49.

[10/19/19 - 08:32 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Hold Onto Demo Crown
The network edges the competition among adults 18-49 while CBS remains the most-watched network.

[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.