Quick Take for Tuesday, July 28, 2009
(Fast Affiliate Live + Same Day Ratings)
More than Doubling its Lead-in, ABC's "The Bachelorette: After the Final Rose" Wins its Time Period in Total Viewers and Across All Key Adult Demographics
In its Time-Slot, "After the Final Rose" Delivers Multi-Year Summer Highs
For ABC in Viewers and Young Adults with Entertainment Programming
"After the Final Rose" is Tuesday's No. 1 Program in Key Women Demos,
Beating NBC's "America's Got Talent" and Fox's "Hell's Kitchen"
"The Bachelorette: After the Final Rose" (10:00-11:00 p.m.)
More than doubling its lead-in performance, "The Bachelorette: After the Final Rose" won the 10 o'clock hour in Total Viewers (7.8 million) and across all key Adult demographics: Adults 18-34 (2.4/8), Adults 18-49 (2.7/8) and Adults 25-54 (2.9/8).
� "The Bachelorette: After the Final Rose" produced ABC's strongest summer numbers in the hour in Total Viewers and Adults 18-49 with entertainment programming in over 2 years, and the highest Adults 18-34 performance in over 4 years � since 5/29/07 and 6/7/05, respectively.
� "The Bachelorette: After the Final Rose" stood as the night's No. 1 program among Women 18-34 (3.7/11) and Women 18-49 (4.2/11), beating Tuesday night regulars including NBC's "America's Got Talent" and Fox's "Hell's Kitchen."
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 7/28/09.