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[08/04/09 - 12:12 PM]
CBS Places First in Viewers and Remains the Only Network to Increase Its Summer Audience
CBS spins the numbers for the week of July 27-August 2.
[via press release from CBS]

CBS PLACES FIRST IN VIEWERS AND REMAINS THE ONLY NETWORK TO INCREASE ITS SUMMER AUDIENCE

"The Big Bang Theory is the Week's Number One Scripted Program in Adults 18-49 and Adults 25-54

All Three Editions of "Big Brother 11" Post Week-to-Week Growth with Sunday Broadcast Hitting New Highs in Viewers and Key Demos

CBS placed first in viewers for the sixth time in seven weeks, first in adults 25-54 (tie) for the fourth time in five weeks and remains the only network to increase its summer audience (+1% compared to last summer), according to Nielsen live plus same day and most current ratings for the week ending Aug. 2, week 45 of the 2008-2009 television year.

CBS's scripted series continued their impressive summer performance as THE BIG BANG THEORY was the week's No. 1 scripted program in adults 18-49 and adults 25-54, while NCIS remained the No. 1 drama in viewers for the sixth consecutive week.

All three weekly editions of BIG BROTHER 11 posted week-to-week increases in viewers and key demographics with the Sunday edition hitting season highs in key measures.

For the week in viewers: CBS (6.24m), NBC (5.07m), FOX (4.76m) and ABC (4.44m). Summer-to-date, CBS is first in viewers (6.91m), ahead of NBC (5.40m), FOX (5.21m) and ABC (4.86m).

For the week in households: CBS (4.1/08), NBC (3.2/06) and ABC and FOX (2.9/05, each). Summer-to-date, CBS is first (4.6/08), ahead of NBC (3.5/06), FOX (3.2/06) and ABC (3.1/06).

For the week in key demographics, CBS was tied for first in adults 25-54 (2.0/06, with FOX) and second in adults 18-49 (1.5/05). Summer-to-date, CBS is tied for first in adults 25-54 (with FOX).

CBS's Weekly Highlights:

BIG BROTHER 11 ?

BIG BROTHER 11 TUESDAY was second in households (3.8/06), viewers (6.07m), adults 25-54 (2.6/07) and adults 18-49 (2.1/06). Compared to last week, BIG BROTHER 11 TUESDAY was up +6% in households (from 3.6/06), +4% in adults 25-54 (from 2.5/07), +5% in adults 18-49 (from 2.0/06), +13% in adults 18-34 (1.7/06 from 1.5/05) and added +350,000 viewers (from 5.72m, +6%). ?

BIG BROTHER 11 THURSDAY was first in households (4.1/08), viewers (6.46m), adults 25-54 (2.6/09), adults 18-49 (2.1/08) and adults 18-34 (1.7/07) for the fourth consecutive week. Compared to last week, BIG BROTHER 11 THURSDAY was up +2% in households (from 4.0/08), +13% in adults 18-34 (from 1.5/06), even in both adults 25-54 and adults 18-49 and added +70,000 viewers (from 6.39m, +1%). ?

BIG BROTHER 11 SUNDAY was first in households (4.2/08), viewers (6.77m), adults 25-54 (2.7/08), adults 18-49 (2.2/07) and second in adults 18-34 (1.6/06). Compared to last week, BIG BROTHER 11 SUNDAY was up +14% in households (from 3.7/07), +8% in adults 25-54 (from 2.5/07), +10% in adults 18-49 (from 2.0/07), even in adults 18-34 and added +690,000 viewers (from 6.08m, +11%). ?

TWO AND A HALF MEN (R) was second in households (5.7/09), viewers (9.07m), adults 25-54 (3.6/09) and adults 18-49 (2.7/08). ?

THE BIG BANG THEORY (R) was second in households (5.2/08), viewers (8.48m), adults 25-54 (3.7/09) and adults 18-49 (2.8/08). THE BIG BANG THEORY built on its lead-in in adults 18-49 and adults 25-54. ?

NCIS (R) was first in households (6.4/11), viewers (9.73m), tied for second in adults 25-54 (2.7/08, with NBC). ?

THE MENTALIST (R) was first in households (5.8/10), viewers (8.73m), adults 25-54 (2.5/07) and adults 18-49 (1.9/06).

CBS top programs of the week: #4 NCIS (R) (an average of 9.73m viewers), #5 60 MINUTES (R) (9.61m), #6 TWO AND A HALF MEN (R) (9.07m), #7 THE MENTALIST (R) (8.73m), #9 THE BIG BANG THEORY (R) (8.48m), #10 CSI: MIAMI (R) (8.13m), #12 CSI: CRIME SCENE INVESTIGATION (R) (7.82m), #18 BIG BROTHER 11 SUNDAY (6.77m), #19 CSI: NY (R) (6.65m), #20 COLD CASE (6.63m), #21 WITHOUT A TRACE (6.58m), #22 BIG BROTHER 11 THURSDAY (6.46m), #23 CRIMINAL MINDS (R) (6.43m) and #25 BIG BROTHER 11 TUESDAY (6.07m).

Prime averages are based on the following hours of rated broadcasts in Week #45:

CBS � 22 hours

NBC � 22 hours

ABC � 22 hours

FOX � 15 hours





  [august 2009]  
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· 60 MINUTES (CBS)
· BIG BANG THEORY, THE (CBS)
· BIG BROTHER (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· TWO AND A HALF MEN (CBS)
· WITHOUT A TRACE (CBS)




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