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[08/06/09 - 01:20 PM]
ABC Grows Its Wednesday Night for the 9th Consecutive Week
ABC spins the numbers for Wednesday, August 5.

[via press release from ABC]

Quick Take for Wednesday, August 5, 2009 (Fast Affiliate Live + Same Day Ratings)

Up over the Year-Ago Evening by Solid Margins, ABC Grows its Wednesday Night for the 9th Consecutive Week

Opposite the Wednesday Finale of Fox's "Dance," ABC's "Wipeout" Returns to Original and Finishes No. 1 in the 8pm Hour in Total Viewers and Adults 18-49

An "All-Stars" Edition of ABC's "Wipeout" Attracts the Series' Biggest Audience in 4 Weeks and Hits 8-Week-Highs in Men 18-34 and Men 18-49

In its Season Finale, "I Survived a Japanese Game Show" Surges Week to Week by 12% in Total Viewers and by 17% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

With the return of "Wipeout" to original and the season closer of "I Survived a Japanese Game Show," ABC took second place on Tuesday night among Adults 18-49 (1.8/6), while delivering the No. 1 position on the evening across the key Men demographics: M18-34 (1.5/6), M18-49 (1.8/6) and M25-54 (2.0/6).

� ABC improved its Wednesday results year to year by 11% in Total Viewers (5.1 million vs. 4.6 million) and by 29% in Adults 18-49 (1.8/6 vs. 1.4/4). In fact the Net finished above the year-ago Wednesday for the 9th straight week in Total Viewers and has also been up or even for 9 weeks running in the key young adult sales demo.

"Wipeout" (8:00-9:00 p.m.)

After airing in repeat the prior week, ABC's "Wipeout" returned to original with an "All-Stars" edition and finished No. 1 during the 8 o'clock hour in Total Viewers (7.8 million) and Adults 18-49 (2.6/9-tie). Impressively, "Wipeout's" strong performance came against the opening hour of Fox's Wednesday season finale of "So You Think You Can Dance." It was the 6th consecutive original telecast for "Wipeout" to place No. 1 in the hour with Total Viewers and the 9th straight across all key Men demos (M18-34/M18-49/M25-54).

� Finishing as the No. 1 TV show of the night across key Men (M18-34/M18-49/M25-54), "Wipeout" registered its 5th consecutive original telecast as Wednesday's top-rated television show in Men 18-49.

� "Wipeout" attracted its biggest audience in 4 weeks and hit its highest ratings with key Men (M18-34/M18-49) in 8 weeks � since 7/8/09 and 6/10/09, respectively.

"I Survived a Japanese Game Show" (9:00-11:00 p.m.)

ABC's 2-hour season finale of "I Survived a Japanese Game Show" built audience from its first hour to its second hour in Adults 18-34 (1.2/4 to 1.3/5), Men 18-34 (1.1/4 to 1.3/5) and Women 18-34 (1.3/4 to 1.4/5), defeating its CBS ("CSI: NY") and NBC ("The Philanthropist") competition from 10:00-11:00 p.m. on all 3 Nielsen measures. Additionally during the 10 o'clock hour, ABC's "Japanese Game Show" beat out NBC's "The Philanthropist" by 17% in Adults 18-49 (1.4/4 vs. 1.2/4).

� In its season finale, "I Survived a Japanese Game Show" saw its numbers jump week to week by 12% in Total Viewers (3.8 million vs. 3.4 million) and by 17% in Adults 18-49 (1.4/4 vs. 1.2/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/5/09.





  [august 2009]  
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· CSI: NEW YORK (CBS)
· I SURVIVED A JAPANESE GAME SHOW (ABC)
· PHILANTHROPIST, THE (NBC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WIPEOUT (ABC)









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