or


[09/14/09 - 01:44 PM]
2009 MTV Video Music Awards Premiere Watched by 27 Million Total Viewers Up 17% VS. 2008
MTV spins the numbers for Sunday, September 13.

[via press release from MTV]

2009 MTV Video Music Awards Premiere Watched By 27 Million Total Viewers Up 17% vs. 2008

#1 CABLE TELECAST OF 2009 AMONG P12-34

BEST VMA PREMIERE DAY IN MTV.COM HISTORY

NEW YORK, Sept. 14 --

MTV'S LINEAR TV SUCCESS

The 2009 Video Music Awards was watched by over 26.9 million viewers on MTV, MTV2 and VH1 on Sunday night. This is up +17% from the 23 million who tuned in to MTV/MTV2 last year.

Airing on MTV, MTV2 and VH1, the 2009 VMAs averaged over 11 million total viewers. This is up +21% from MTV and MTV2's coverage in 2008 (9.1 million) and the largest VMA audience since 2002.

On MTV, The 2009 VMAs averaged just under 9 million total viewers, the largest audience since the 2004 awards. Up +6% year to year (8.97 million vs. 8.43 million).

On MTV2, The 2009 VMAs averaged 749,000 total viewers, up +11% year to year (749,000 vs. 674,000).

Among P12-34, The 2009 VMAs on MTV, MTV2 and VH1 averaged 7.2 million P12-34 viewers. This is up +16% from MTV and MTV2's coverage in 2008 (7.2 million vs. 6.2 million).

On MTV, The 2009 VMAs delivered a 7.5 P12-34 coverage rating, its strongest rating since the 2005 VMAs.

The 2009 VMAs is the #1 show on cable this year among P12-34.

On VH1, The 2009 VMAs averaged 1.3 million total viewers, improving its time period by +21%. Among P12-34, VH1 averaged a 1.03 rating, up 8% in its time period.

Source: Nielsen. Live+SD Coverage ratings/000s. Time period improvement = vs. QTD average. Cable rank = 000s. Watched = reach, 1+ minute qualifier.

MTV.COM'S BEST VMA PREMIERE DAY EVER

Overall, MTV.com logged 2.7M unique visitors on Sunday (9/13/09), a 20% increase over the date of the 2008 VMAs (9/7/08) and a 220% increase vs. last Sunday (9/6/09).

1.7 million unique visitors viewed VMA content including show pages, flipbooks, video content and news related to the show on Sunday (9/13/09), a 24% increase over 2008's premiere day (9/7/08), making it the best VMA premiere day in MTV.com history.

MTV.com's VMA-specific content delivered a 14% increase in page views vs. the 2008 show day (9/7/08).

Overall, visitors to MTV.com viewed more than 5 million video streams on Sunday, a 45% increase from the day of the 2008 VMAs (9/7/08)

As of noon on September 14, 2009, MTV.com is already seeing significant traffic numbers, with more than 1.8 million unique visitors viewing VMA content, and more than 5.3 million video streams viewed.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the "2009 MTV Video Music Awards." Dave Sirulnick is Executive Producer. Garrett English is co-Executive Producer/Executive in Charge of Production. Amy Doyle is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Jen Jones is Producer. Hamish Hamilton is Director. Robin Reinhardt-Locke is Celebrity Talent Executive.

Official sponsors of the "2009 MTV Video Music Awards" are 5(R)( )Gum, Febreze, Pepsi, Rhapsody(R), Sears, Taco Bell(R), U.S. Army and Verizon Wireless.

The "2009 MTV Video Music Awards" will be available to a potential viewing audience of more than 1.2 billion people via MTV's global network of 68 channels reaching 577 million households around the world as well as through syndication. In addition, its convergent programming & content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 27 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 21.7 million monthly unique visitors during the first quarter of 2009 -- up +7% from the 4Q/2008. Total video streams for the first quarter of 2009 increased by 13% from 4Q/2008 and by 21% over the same time period last year. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [september 2009]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.