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[10/13/09 - 10:27 AM]
FOX Dominates Among Young Adults for Third Week Straight
FOX spins the numbers for the week of October 5-11.

[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF OCTOBER 5 - 11, 2009

FOX DOMINATES AMONG YOUNG ADULTS FOR THIRD WEEK STRAIGHT

FOX continued to show year-over-year growth across many of its timeslots last week as shows like HOUSE, LIE TO ME, SO YOU THINK YOU CAN DANCE, and FOX's new Thursday lineup of BONES and FRINGE all delivered gains over last Fall's numbers. The network achieved a 2.6/7 average rating among Adults 18-49, tying as No. 2 for both the week and the season to date. In addition, FOX continues to dominate in young adult demos, ranking No. 1 for the week among Adults 18-34, Teens and Persons 12-34.

For the third straight Monday of the Fall season, FOX won the night among Adults 18-49, Adults 18-34 and Teens. The network again made substantial gains over the same night last season, outperforming it by +83% among Adults 18-49, +95% among Adults 18-34, and +95% in Total Viewers.

Week three of HOUSE posted another impressive rating with 5.4/13 among Adults 18-49, making it the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens. So far this season, HOUSE outperforms last year's Fall season average by +32% among Adults 18-49, +42% among Adults 18-34 and +31% among Total Viewers.

Week two of LIE TO ME achieved a 3.1/7 among Adults 18-49, making a +7% gain over its premiere. LIE TO ME also grew among Adults 18-34, increasing +15%, as well as +5% in Total Viewers.

On Wednesday night, fan favorites SO YOU THINK YOU CAN DANCE and GLEE shined once again, leading to a nightly win for FOX among Adults 18-49, Adults 18-34 and Teens. The network showed growth compared to the same night last year, increasing +16% among Adults 18-49 and +38% among Adults 18-34.

SO YOU THINK YOU CAN DANCE delivered a 2.5/7 among Adults 18-49 and won the 8p hour among Adults 18-49, Adults 18-34, Adults 25-54 and key female and male demos. So far this season SO YOU THINK YOU CAN DANCE shows growth over last Fall's average in this timeslot, increasing +22% among Adults 18-34.

Newcomer, GLEE continued to bring in strong numbers, posting a 3.3/9 among Adults 18-49, making it the highest rated program of the night among Adults 18-34, Teens, and Women 18-34. GLEE has also made significant gains compared to last year's regular programming in its timeslot, increasing +83% among Adults 18-49, +125% among Adults 18-34, +91% among Teens and +45% in Total Viewers.

FOX's new Thursday night lineup of BONES and FRINGE continues to outperform the network's Thursday average from last Fall (excluding sports) by +39% among Adults 18-49 and +84% in Total Viewers.

BONES achieved a solid 2.9/8 among Adults 18-49, making a +7% gain over last week, as well as increasing +9% among Adults 18-34 and +10% in Total Viewers. Currently BONES exceeds its Thursday average last season by +7% among Adults 18-49, +10% among Adults 18-34 and +4% among Total Viewers.

In the 9p timeslot, FRINGE posted a 2.1/5 among Adults 18-49 and showed impressive gains over FOX's regular programming in the time period last Fall, increasing +26% among Adults 18-49 and +49% in Total Viewers.

Program Rankers

FOX had 5 of the Top 20 programs among Adults 18-49: HOUSE (No. 2), FAMILY GUY (No. 6), THE CLEVELAND SHOW (No. 11), THE SIMPSONS (No. 13) and AMERICAN DAD (No. 20).

FOX had 8 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 1), HOUSE (No. 4), THE CLEVELAND SHOW (No. 6), THE SIMPSONS (No. 7), AMERICAN DAD (No. 8), GLEE (No. 11), HELL'S KITCHEN (No. 16 tie) and LIE TO ME (No. 16 tie)

FOX had 8 of the Top 20 programs among Teens: FAMILY GUY (No. 1), THE CLEVELAND SHOW (No. 2), THE SIMPSONS (No. 3), AMERICAN DAD (No. 5), GLEE (No. 6), HOUSE (No. 8), THE CLEVELAND SHOW SUN 7:30p (No. 13) and HELL'S KITCHEN (No. 16).

FOX had 1 of the Top 20 programs in Total Viewers: HOUSE (No. 10).

Week 9/14/09-9/20/09: Live+7

NIGHTLY AND PROGRAM HIGHLIGHTS - OCTOBER 5 - 11, 2009

MONDAY

8:00-9:01 HOUSE: (A18-49: 5.4/13, 13.7 Mil Total Viewers, HH: 7.9/12)

9:01-10:00 LIE TO ME: (A18-49: 3.1/7, 8.1 Mil Total Viewers, HH: 4.7/7)

8:00-10:00 FOX PRIME: (A18-49: 4.2/10, 10.9 Mil Total Viewers, HH: 6.3/9)

For the first three Mondays of the new 09/10 season FOX has won the night among Adults 18-49, Adults 18-34 and Teens. FOX substantially out-performed its delivery on the same night last year (Terminator: Sarah Connor Chronicles and Prison Break on 10/6/08), growing +83% among Adults 18-49 (4.2/10 vs. 2.3/6), +95% among Adults 18-34 (4.1/11 vs. 2.1/6) and +95% in Total Viewers (10.9 vs. 5.6 Mil.)

Week two of LIE TO ME posted a 3.1/7 among Adults 18-49 and gained +7% versus its premiere last week (2.9/7). LIE TO ME also showed growth compared to its premiere among Adults 18-34 (+15%, 3.0/8 vs. 2.6/7) and Total Viewers (+5%, 8.1 vs. 7.7 Mil.)

LIE TO ME ranked No. 3 in the hour among Adults 18-49 and No. 2 among Adults 18-34.

Week three of HOUSE posted a 5.4/13 among Adults 18-49 and was the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens out-delivering ABC's Dancing With the Stars and Castle, CBS' How I Met Your Mother, Accidentally on Purpose, Two & A Half Men, Big Bang Theory and CSI: Miami and NBC's Heroes, Trauma and Jay Leno.

HOUSE won the 8p hour among Adults 18-49, Adults 18-34/25-54, Teens and virtually all key demos.

So far this season HOUSE outperforms its 08/09 season average by +32% among Adults 18-49 (6.2/15 vs. 4.7/13), +42% among Adults 18-34 (6.1/16 vs. 4.3/13) and +31% among Total Viewers (15.7 vs. 12.0 Mil).

TUESDAY

8:00-9:00 HELL'S KITCHEN: (A18-49: 3.3/9, 7.4 Mil Total Viewers, HH: 4.1/7)

9:00-10:00 SO YOU THINK YOU CAN DANCE: (A18-49: 2.5/6, 5.5 Mil Total Viewers, HH: 3.3/5)

8:00-10:00 FOX PRIME: (A18-49: 2.9/8, 6.5 Mil Total Viewers, HH: 3.7/6)

FOX is the only net showing week to week gains, increasing +7% among Adults 18-49 (2.9/8 vs. 2.7/8) and +10% in Total Viewers (6.5 vs. 5.9 Mil.) FOX ranked No. 3 for the night among Adults 18-49 and No. 1 in Adults 18-34, outperforming its nearest competitors by +17% (2.8/9 vs. 2.4/7 for NBC).

SO YOU THINK YOU CAN DANCE achieved a 2.5/6 among Adults 18-49, up +4% from last week (vs. 2.4/6) and up +6% in Total Viewers (5.5 vs. 5.2 Mil.)

In the 9p hour SO YOU THINK YOU CAN DANCE outperformed ABC's dance show by a substantial +50% among Adults 18-34 (2.7/8 vs. 1.8/5), and ranked No. 2 in Adults 18-34.

At 8p HELL'S KITCHEN posted a 3.3/9 among Adults 18-49 and showed gains compared to last week of +6% among Adults 18-49 (vs. 3.1/9), +11% among Adults 18-34 (3.0/9 vs. 2.7/9) and +12% in Total Viewers (7.4 vs. 6.6 Mil).

HELL'S KITCHEN ranked No. 3 in the 8p hour among Adults 18-49 and No. 1 in Adults 18-34.

WEDNESDAY

8:00-9:00 SO YOU THINK YOU CAN DANCE: (A18-49: 2.5/7, 6.2 Mil Total Viewers, HH: 4.0/7)

9:00-10:00 GLEE: (A18-49: 3.3/9, 7.3 Mil Total Viewers, HH: 4.4/7)

8:00-10:00 FOX PRIME: (A18-49: 2.9/8, 6.8 Mil Total Viewers, HH: 4.2/7)

FOX again ranked No. 1 for the night among Adults 18-49, Adults 18-34 and Teens. In fact, in Adults 18-34 FOX outperformed its nearest competitor of the night by +53% (2.9/9 vs. 1.9/6 for ABC.)

FOX showed gains compared to the same night last year (Bones and Til Death on 10/8/08) among Adults 18-49 (+16%, 2.9/8 vs. 2.5/7) and Adults 18-34 (+38%, 2.9/9 vs. 2.1/6).

SO YOU THINK YOU CAN DANCE delivered a 2.5/7 among Adults 18-49 and won the 8p hour among Adults 18-49, Adults 18-34, Adults 25-54, all key female demos and Men 18-34. SO YOU THINK YOU CAN DANCE took an impressive lead over the competition, outperforming its nearest competitors in the 8p hour by +19% among Adults 18-49 (2.5/7 vs. CBS's 2.1/6) and +41% among Adults 18-34 (2.4/8 vs. 1.7/6 for CW.)

So far this season SO YOU THINK YOU CAN DANCE shows growth over FOX's regular Fall'08 average in the Wednesday 8p hour by +22% among Adults 18-34 (2.8/9 vs. 2.3/8).

GLEE at 9p posted a 3.3/9 among Adults 18-49 and was the highest rated program of the night among Adults 18-34, Teens and Women 18-34, out-delivering ABC's Hank, The Middle, Modern Family, Cougar Town and Eastwick, CBS' Old Christine, Gary Unmarried, Criminal Minds and CSI: NY, NBC's Mercy, Law & Order: SVU and Jay Leno and CW's America's Next Top Model.

GLEE ranked No. 2 in the hour among Adults 18-49 and No. 1 in Adults 18-34, Teens and Women 18-34. GLEE built upon its lead-in by +32% among Adults 18-49 (3.3/9 vs. 2.5/7), +42% among Adults 18-34 (3.4/10 vs. 2.4/8), +150% in Teens (2.5/9 vs. 1.0/4) and +18% in Total Viewers (7.3 vs. 6.2 Mil.)

So far this season GLEE shows strong growth compared to FOX's regular Fall'08 average in the Wednesday 9p hour, increasing +83% among Adults 18-49 (3.3/9 vs. 1.8/5), +125% among Adults 18-34 (3.6/10 vs. 1.6/5), +91% among Teens (2.1/8 vs. 1.1/4) and +45% in Total Viewers (7.1 vs. 4.9 Mil.)

THURSDAY

8:00-9:00 BONES: (A18-49: 2.9/8, 10.3 Mil Total Viewers, HH: 6.3/10)

9:00-10:00 FRINGE: (A18-49: 2.1/5, 5.8 Mil Total Viewers, HH: 3.5/5)

8:00-10:00 FOX PRIME: (A18-49: 2.5/7, 8.1 Mil Total Viewers, HH: 4.9/8)

So far this season FOX's Thursday night outperforms its Thursday average last Fall (excluding sports) by +39% among Adults 18-49 (2.5/7 vs. 1.8/5) and +84% in Total Viewers (8.1 vs. 4.4 Mil.)

BONES delivered a 2.9/8 among Adults 18-49, up +7% vs. last week (vs. 2.7/8) while also up +9% among Adults 18-34 (2.4/8 vs. 2.2/7) and +10% in Total Viewers (10.3 vs. 9.4 Mil.)

So far this fall BONES outperforms its Thursday average last season by +7% among Adults 18-49 (2.9/8 vs. 2.7/8), +10% among Adults 18-34 (2.3/8 vs. 2.1/7) and +4% among Total Viewers (9.8 vs. 9.4 Mil).

Compared to FOX's Fall'08 time period performance with regular programming, BONES is up +71% among Adults 18-49 (2.9/8 vs. 1.7/5), +35% among Adults 18-34 (2.3/8 vs. 1.7/5) and +145% among Total Viewers (9.8 vs. 4.0 Mil).

BONES ranked No. 3 in the 8p hour among Adults 18-49 and No 2 in Adults 18-34.

FRINGE posted a 2.1/5 among Adults 18-49.

So far this season FRINGE shows substantial gains compared to FOX's regular programming in the time period last Fall, increasing +26% among Adults 18-49 (2.4/6 vs. 1.9/5) and +49% in Total Viewers (6.4 vs. 4.3 Mil.)

FRINGE ranked No. 4 in the 9p hour among Adults 18-49 and Adults 18-34.

FRIDAY

8:00-8:31 BROTHERS: (A18-49: 0.8/3, 2.3 Mil Total Viewers, HH: 1.5/3)

8:31-9:00 TIL DEATH: (A18-49: 0.8/3, 2.3 Mil Total Viewers, HH: 1.5/3)

9:00-10:00 DOLLHOUSE: (A18-49: 1.0/3, 2.2 Mil Total Viewers, HH: 1.4/2)

8:00-10:00 FOX PRIME: (A18-49: 0.9/3, 2.3 Mil Total Viewers, HH: 1.4/3)

BROTHERS posted a 0.8/3 among Adults 18-49 and ranked No. 4 in the half hour among Adults 18-49, Adults 18-34 and Teens. TIL DEATH at 830p delivered a 0.8/3 among Adults 18-49 and ranked No. 4 among Adults 18-49 and Adults 18-34 and No. 3 among Teens.

At 9p DOLLHOUSE posted a 1.0/3 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49 and Teens and No. 2 among Adults 18-34.

FOX ranked No. 4 for the night in Adults 18-49 and No. 3 among Adults 18-34 and Teens.

SATURDAY

8:00-8:30 COPS: (A18-49: 1.8/6, 5.1 Mil Total Viewers, HH: 3.1/6)

8:30-8:59 COPS 2 (R): (A18-49: 1.9/6, 5.3 Mil Total Viewers, HH: 3.3/6)

8:59-10:00 AMW: (A18-49: 1.9/6, 5.4 Mil Total Viewers, HH: 3.4/6)

8:00-10:00 FOX PRIME: (A18-49: 1.8/6, 5.3 Mil Total Viewers, HH: 3.3/6)

COPS at 8p and COPS 2 at 830p each ranked No. 2 in their respective half hours among Adults 18-49 and Adults 18-34.

At 9p, AMERICA'S MOST WANTED ranked No. 2 in its hour among Adults 18-49 and Adults 18-34.

FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.

SUNDAY

7:00-7:23 BROTHERS (S): (A18-49: 0.6/2, 1.7 Mil Total Viewers, HH: 1.1/2)

7:23-7:29 BROTHERS (S): (A18-49: 1.0/3, 2.5 Mil Total Viewers, HH: 1.6/3)

7:29-8:00 CLEVELAND (RS): (A18-49: 1.6/5, 3.7 Mil Total Viewers, HH: 2.3/4)

8:00-8:30 THE SIMPSONS: (A18-49: 3.7/10, 7.6 Mil Total Viewers, HH: 4.4/7)

8:30-9:00 CLEVELAND: (A18-49: 3.9/10, 7.9 Mil Total Viewers, HH: 4.5/7)

9:00-9:31 FAMILY GUY: (A18-49: 4.6/11, 9.0 Mil Total Viewers, HH: 5.1/8)

9:31-10:00 AMERICAN DAD: (A18-49: 3.5/8, 6.8 Mil Total Viewers, HH: 4.0/6)

7:00-10:00 FOX PRIME: (A18-49: 3.0/8, 6.1 Mil Total Viewers, HH: 3.6/6)

FOX's 8-10p animation block shows significant increases compared to FOX's 8-10p average with regular programming last Fall, gaining +30% among Adults 18-49 (4.3/11 vs. 3.3/8), +33% among Adults 18-34 (5.3/15 vs. 4.0/11) and +21% in Total Viewers (8.5 vs. 7.0 Mil.)

THE SIMPSONS posted a 3.7/10 among Adults 18-49 and so far this season has improved upon its Fall'08 average by +11% among Adults 18-49 (4.1/11 vs. 3.7/9), +11% among Adults 18-34 (4.9/15 vs. 4.4/13) and +5% in Total Viewers (8.4 vs. 8.0 Mil.)

In the 8p half hour THE SIMPSONS ranked No. 2 among Adults 18-49 and No. 1 in Adults 18-34 and Teens.

At 8:30p THE CLEVELAND SHOW posted a 3.9/10 among Adults 18-49 grew over its lead-in by +5% among Adults 18-49 (3.9 vs. 3.7) and +4% in Total Viewers (7.9 vs. 7.6 Mil.)

So far this season THE CLEVELAND SHOW has outperformed last year's King Of The Hill Fall average by +47% among Adults 18-49 (4.4/11 vs. 3.0/7), +57% among Adults 18-34 (5.5/15 vs. 3.5/9) and +36% in Total Viewers (8.7 vs. 6.4 Mil.)

THE CLEVELAND SHOW ranked No. 2 in its half hour among Adults 18-49 and Adults 18-34 and No. 1 in Teens.

At 9p FAMILY GUY posted a 4.6/11 among Adults 18-49. For the 09/10 season FAMILY GUY has out-delivered its Fall'08 average by +32% among Adults 18-49 (5.0/12 vs. 3.8/9), +34% among Adults 18-34 (6.3/16 vs. 4.7/12) and +25% in Total Viewers (9.6 vs. 7.7 Mil.)

FAMILY GUY ranked No. 2 in the half hour among Adults 18-49 and Adults 18-34 and No. 1 among Teens.

AMERICAN DAD at 9:30p posted a 3.5/8 among Adults 18-49 and so far this season has outperformed last year's Fall delivery by +24% among Adults 18-49 (3.6/8 vs. 2.9/6), +25% among Adults 18-34 (4.5/12 vs. 3.6/9) and +17% in Total Viewers (7.0 vs. 6.0 Mil.)

AMERICAN DAD ranked No. 3 in the 9:30p half hour among Adults 18-49 and No. 2 in Adults 18-34 and Teens.

FOX ranked No. 4 for the night among Adults 18-49, No. 2 in Adults 18-34 and No. 1 in Teens.

OCTOBER 5 - 11, 2009

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 2.6/7 FOX 2.6/8 FOX 6.5

ABC 2.5/7 ABC 1.9/6 ABC 8.4

CBS 3.3/9 CBS 2.3/7 CBS 12.2

NBC 2.6/7 NBC 2.2/7 NBC 7.5





  [october 2009]  
S
M
T
W
T
F
S
    


· AMERICAN DAD (TBS)
· AMERICA'S MOST WANTED (LIFETIME)
· BONES (FOX)
· BROTHERS (FOX)
· CLEVELAND SHOW, THE (FOX)
· COPS (SPIKE TV)
· DOLLHOUSE (FOX)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· GLEE (FOX)
· HELL'S KITCHEN (FOX)
· HOUSE (FOX)
· LIE TO ME (FOX)
· SIMPSONS, THE (FOX)
· SO YOU THINK YOU CAN DANCE (FOX)
· 'TIL DEATH (FOX)









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