HGTV Delivers Double Digit Ratings Increases in November
KNOXVILLE, Tenn. [For Immediate Release - December 2, 2009] HGTV continued its strong showing in November 2009, delivering the highest ever November prime time rating (M-Su 8P-11P) among households with a 1.0 according to Nielsen Media Research. HGTV also delivered its highest ever November prime time rating among P25-54 with a 0.5 and P18-49 with a 0.4. The network's popular first-time home buyers block which features My First Place and Property Virgins helped drive viewership.
In November 2009 (10/26/09-11/29/09), household ratings improved by 11 percent in prime time while total day household ratings increased 20 percent over November 2008. During 4Q09-to-date (9/28/09-11/29/09), HGTV's household ratings increased 25 percent during prime time over ratings in 4Q08. Total day household ratings increased 20 percent over 4Q08 levels.
HGTV, America's leader in home and lifestyle programming, is distributed to more than 98 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination, which attracts an average of more than 4 million unique visitors per month.