[12/08/09 - 02:17 PM]
Syfy's Two-Part Movie, Alice, Premieres as Most Watched Original Movie Since 2007
Syfy spins the numbers for December 6-7.

[via press release from Syfy]


Part One Leaps 143% Among Adults 18-49 and 91% Among Adults 25-54, While Monday Telecast Jumps +223% Among Adults 18-49 and +159% Among Adults 25-54

New York, NY � December 8, 2009 � Alice, Syfy's contemporary re-imagining of the Lewis Carroll classic Alice's Adventures in Wonderland, became its most watched original movie on the channel since 2007 for Adults 18-49 when it premiered Sunday, December 6, and Monday, December 7, both nights from 9-11PM (ET/PT).

Part One, which starred Academy Award-winner Kathy Bates (Misery) as the Queen of Hearts and Caterina Scorsone (Crash television series), jumped 143% in Adults 18-49, 91% among Adults 25-54 and 89% in total viewers versus the 2009 Sunday 9-11PM (ET/PT) time period average, propelling Syfy to #1 in prime among Men 18-49.

On Monday, Alice rose +223% in Adults 18-49, +159% among Adults 25-54 and +176% in total viewers versus the 2009 Monday 9-11PM (ET/PT) time period average.

Overall, Alice delivered 1.3 million Adults 18-49, 1.2 million Adults 25-54 and 2.3 million total viewers along with a 1.7 HH rating. Alice boosted Syfy into the #3 cable entertainment network for both Adults18-49 and Adults 25-54 in its Sunday and Monday 9-11PM (ET/PT) time period,

The two parts of Alice are the two most watched Syfy original movies since the Emmy Award-winning three-part, six-hour Tin Man in December 2007 among Adults18-49 viewers.

Online at Syfy.com (Sunday, December 6):

Alice delivered 1.3 million page views, 362K uniques, 346K visits and 125K video streams.

Drove overall Syfy.com traffic to 2.4 million page views, 560K uniques, 565K visits and 315K video streams.

In addition to Bates and Scorsone, the stellar cast of Syfy's contemporary re-imagined spin on the Lewis Carroll classic Alice's Adventures in Wonderland includes Tim Curry (The Rocky Horror Picture Show) as Dodo, Harry Dean Stanton (Big Love) as Caterpillar, Colm Meaney (Law Abiding Citizen) as the King of Hearts, Andrew-Lee Potts (Primeval) as the Hatter, Matt Frewer (Watchmen) as the White Knight and Philip Winchester (Crusoe) as Jack Chase.

Alice writer/director Nick Willing also directed the record-breaking, Emmy-winning miniseries Tin Man for Syfy in 2007. Serving as executive producers are Matthew O'Connor and Lisa Richardson from Reunion Pictures, Jamie Brown from Studio Eight and RHI Entertainment's Robert Halmi, Sr. and Robert Halmi, Jr.

About RHI Entertainment

RHI Entertainment (NASDAQ: RHIE) develops, produces and distributes made-for-television movies, miniseries and other television programming worldwide, and is the leading provider of new long-form television content in the United States. Under the leadership of Robert Halmi, Sr. and Robert Halmi, Jr., RHI has produced and distributed thousands of hours of quality television programming, and RHI's productions have received more than 100 Emmy Awards. In addition to the development, production and distribution of new content, RHI owns rights to more than 1,000 titles, or over 3,500 broadcast hours of long-form television programming, which are licensed to broadcast and cable networks and new media outlets globally. For more consumer information visit www.rhitv.com.

Reunion Pictures (www.reunionpictures.ca) is a Canadian-based company that develops and finances high quality television and multi-platform properties. Launched in 2004 with the partners' experience of having collectively produced over a billion dollars worth of award-winning filmed entertainment, Reunion Pictures has received multiple Emmy and Golden Globe nominations, and has won Genies and Gemini's as well as the prestigious George Foster Peabody Award for Excellence in Television, a #1 US network mini-series (10.5), and two #1 cable mini-series (Tin Man and Earthsea, both produced with RHI Entertainment for Syfy).

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

  [december 2009]  


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