or


[01/22/10 - 08:42 AM]
ABC Wins 3rd Straight Thursday in Adults 18-49
ABC spins the numbers for Thursday, January 21.

[via press release from ABC]

ABC Wins 3rd Straight Thursday in AD18-49/Grey's is #1 TV Show

Some early points on ABC's Thursday, ahead of the regular press release.

ABC won its 3rd straight Thursday in Adults 18-49 (3.4/9), leading second place Fox by 10% (3.1/8), third-place CBS by 21% (2.8/8) and fourth-place NBC by 55% (2.2/6). ABC marked its most-watched (9.8 million) non-sports Thursday in 2 months � since 11/19/09.

The series debut of The Deep End boosted ABC's 8 o'clock numbers week to week by 1.7 million viewers (7.1 million vs. 5.4 million) and by 29% in Adults 18-49 (1.8/5 vs. 1.4/4), delivering the Net's strongest results with regular programming in the hour since the beginning of December � since 12/3/09.

Thursday's #1 TV show for the 2nd week in a row among Adults 18-49, ABC's Grey's Anatomy (4.6/12) dominated its time slot and stood as the top-rated series on the night for its 11th consecutive original airing this season. Winning the 9 o'clock hour by wide margins over all original competition, Grey's (4.6/12) outdelivered NBC's The Office/30 Rock combo by 44% (3.2/8), CBS' CSI by 48% (3.1/8) and Fox's Fringe by 77% (2.6/7). Grey's was also once again Thursday's #1 show in Adults 18-34 (4.6/12).

Finishing #1 in the 10 o'clock hour for the 2nd straight Thursday, ABC's Private Practice beat out second-place CBS' original The Mentalist by 16% in Adults 18-49 (3.6/10 vs. 3.1/8). The ABC sophomore drama led the hour by an even wider margin of 70% in Adults 18-34 and beat the combined delivery of CBS and NBC in the slot for the 2nd week in a row (3.4/10 vs. 3.2/9 � CBS and NBC combined). In fact Private Practice registered as TV's #1 series telecast in its time slot with Adults 18-34 for its 11th straight original airing this season.

Quick Take for Thursday, January 21, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Leads its 3rd Straight Thursday in Adults 18-49 and Generates Its Biggest Overall Non-Sports Audience on the Night in 2 Months

"The Deep End" Boosts ABC's 8pm Numbers Week to Week by Wide Margins, with Net's Top Time-Slot Results with Regular Programming Since the Start of December

Overshadowing its 9pm Competition in Adults 18-49, ABC's "Grey's Anatomy" Registers as Thursday's No. 1 TV Series for the 11th Straight Original Telecast

Finishing No. 1 in the 10pm Hour for the 2nd Week in a Row, ABC's "Private Practice" Dominates its Time Slot Among Young Adults

Thursday Night (8:00-11:00 p.m.)

ABC won its 3rd straight Thursday in Adults 18-49 (3.4/9), leading second-place Fox by 10% (3.1/8), third-place CBS by 21% (2.8/8) and fourth-place NBC by 55% (2.2/6).

� ABC marked its most-watched (9.8 million) non-sports Thursday in 2 months � since 11/19/09.

"The Deep End" (8:00-9:00 p.m.)

The series debut of "The Deep End" boosted ABC's 8 o'clock numbers week to week by 1.7 million viewers (7.1 million vs. 5.4 million) and by 29% in Adults 18-49 (1.8/5 vs. 1.4/4), delivering the Net's strongest results with regular programming in the hour since the beginning of December � since 12/3/09.

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 TV show for the 2nd week in a row among Adults 18-49, ABC's "Grey's Anatomy" (4.6/12) dominated its time slot and stood as the top-rated series on the night for its 11th consecutive original airing this season. Winning the 9 o'clock hour by wide margins over all-original competition, Grey's (4.6/12) outdelivered NBC's "The Office"/"30 Rock" combo by 44% (3.2/8), CBS' "CSI" by 48% (3.1/8) and Fox's "Fringe" by 77% (2.6/7). "Grey's" was also once again Thursday's No. 1 show in Adults 18-34 (4.6/12).

"Private Practice" (10:00-11:00 p.m.)

Finishing No. 1 in the 10 o'clock hour for the 2nd straight Thursday, ABC's "Private Practice" beat out second-place CBS' original "The Mentalist" by 16% in Adults 18-49 (3.6/10 vs. 3.1/8). The ABC sophomore drama led the hour by an even wider margin of 70% in Adults 18-34 and beat the combined delivery of CBS and NBC in the slot for the 2nd week in a row (3.4/10 vs. 3.2/9 � CBS and NBC combined). In fact "Private Practice" registered as TV's No. 1 series telecast in its time slot with Adults 18-34 for its 11th straight original airing this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/21/10.





  [january 2010]  
S
M
T
W
T
F
S
     


· 30 ROCK (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DEEP END, THE (ABC)
· FRINGE (FOX)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· OFFICE, THE (NBC)
· PRIVATE PRACTICE (ABC)





most recent ratings | view all posts
[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.

[03/16/17 - 07:43 PM]
Wednesday's Broadcast Ratings: ABC Wins Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[03/16/17 - 03:33 PM]
Tuesday's Broadcast Ratings: "This Is Us" Wraps Season on Top
NBC takes home top honors among adults 18-49 last night.

[03/16/17 - 11:30 AM]
Monday's Broadcast Ratings: "The Bachelor" Goes Out on Top
ABC tops NBC on the night among adults 18-49.